120%
increase in organic keyword reach in
6 months
6 months
556%
increase in
organic traffic
organic traffic
255%
increase in organic
clicks on SERPS
clicks on SERPS
#2
for ‘data center
Sydney’
Sydney’
The Challenge
Key Problems
Ultra competitive market due to niche industry conditions
Outdated content in need of a refresh
Website not fully optimized for SEO and PPC campaign strategy
Located in North Sydney, Macquarie Data Centres is one of the world’s most certified data centers globally. Delivering data center solutions for nearly 20 years, this company wanted to grow their organic traffic in a competitive and niche industry.
The Australian-based data center reached out to OMG to help through a multichannel campaign.
As their website was lacking visibility online, our Gurus embarked on a journey to revamp the company’s keyword strategy, bolster the quality and quantity of page content, and strengthen their domain authority. In doing so, the aim was to make the brand more visible within the industry in order to generate traffic, leads and more.
With the wealth of knowledge and experience at their fingertips, the Online Marketing Gurus constructed an SEO and PPC strategy that involved optimizing website content, creating and implementing industry specific audiences for keywords and building out custom PPC campaigns to optimize for location-specific keywords.
The results? From launching new SEO-optimised website pages, implementing timely technical fixes, and increasing their domain rating by 19%, the Gurus delivered a range of strategies that ultimately boosted organic impressions by 133%.
Strategy & Execution
01.
Strengthening brand presence and visibility
Macquarie Data Centres wanted to strengthen their brand presence to show why they’re one of the world’s most certified and trusted data centers in the market. As such, they turned to OMG for help.
Within the niche industry, search volume for the most high-intent keywords was quite low. Because of this, the strategy developed ensured a balance between targeting the most relevant and profitable keywords while also growing visibility for broader informational keywords to help reinforce this company’s brand presence.
02.
Hypertargeted PPC strategy
With a laser focus on local strategies, this company aimed to increase their visibility with an integrated SEO and SEM strategy. OMG engineered a PPC strategy to reap the localisation benefits.
Hyper-targeting the relevant location keywords enabled this data center to catapult their Google rankings within their geographic region, allowing them to fully capitalise on high-intent search traffic.
03.
Supercharging website performance
Alongside strengthening online presence and visibility, Macquarie Data Centres needed a content refresh to coincide with their new marketing strategy and goals. As such, when hyper-targeting new keywords, website pages had to correspond and relate to the necessary keywords potential clients are searching for.
This is where we came in. Our Gurus optimized key website pages, bolstering both content quality and quantity.
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