104%
Increase in organic traffic
368%
Increase in organic revenue
417%
Return on paid advertising spend
10:1
ROI achieved with remarketing
The Challenge
Key Problems
Big-name competitors dominating the top spots for the most profitable keywords
Low monthly traffic insufficient to grow their luxury beauty brand
Need more meaningful brand visibility and better website authority
Want to increase sales and grow their customerbase
Edible Beauty is an all Australian luxury brand offering “edible” skincare, teas and wellness supplements. Founder Anna Mitsios started as a naturopath and nutritionist inspired to spread vitality through the food we eat.
All Edible Beauty products are friendly to the earth, animals and humans alike — with no harmful chemicals found anywhere. As they say, “you are what you eat”. Even the packaging is fully recyclable and crafted from beautiful Miron Violet Glass.
Starting from square one, this incredible small business began with quality products and a small digital presence. Without enough online visibility, the Edible Beauty team weren’t generating the traffic, conversions and revenue they were truly looking for.
Compared to big-name competitors, Edible Beauty’s website had little search engine visibility — meaning they couldn’t reach their ideal customer base of earth and health conscious buyers.
That’s why Edible Beauty partnered with OMG.
Starting with a team of 5 based in Sydney, we’ve since helped them expand to the US. We delivered a custom digital marketing strategy, tailored to their fast-growing business. This included hyper-targeted SEO, Facebook advertising and remarketing campaigns.
Through partnering with Edible Beauty, OMG has consistently delivered results as stunning as their products. 104% more organic traffic, 368% more organic revenue, 417% return on paid advertising spend — and the results just keep getting better.
Our Approach
With incredible products and a thriving community, OMG’s job was all about getting Edible Beauty noticed by more of the right people online. This involved growing a digital presence that would build crucial awareness and deliver waves of new customers. We tailored a multi-channel marketing strategy that leveraged SEO, Facebook, remarketing, and more.
Comprehensive content strategy to align service pages with key opportunity
Remarketing campaigns to win new customers and deliver serious ROI
Ongoing SEO to boost search engine visibility, drive more qualified traffic and convert more customers
Strategic link building to boost website authority and create a stronger digital presence
Strategy & Execution
01.
Full phase SEO strategy for phenomenal organic results.
By focusing on a selected range of proven strategies, OMG successfully catapulted Edible Beauty to the top of rankings. This meant visibility for only the most profitable and relevant keywords — resulting in waves of interested and ready-to-buy customers finding them everyday.
02.
Strategic website restructure to align pages with market demand.
Improving user experience and increasing keyword visibility were key priorities. OMG implemented a number of strategies to ensure the whole website was delivering the best results, including the expansion of core product categories and the addition of ‘bestsellers’ page.
03.
High quality links for building the brand buzz and boosting website authority.
A potent blend of digital PR and high quality link building resulted in all the right attention for Edible Beauty. OMG delivered targeted placements on relevant beauty publications. This meant qualified traffic incoming along with a healthy boost for their search engine visibility.
04.
Custom Facebook campaigns captured ready-to-buy customers.
Facebook advertising reaches people at the right time. OMG’s customised campaigns turned browsers into buyers, delivering customers and not just likes. By continually optimizing, our team made the most of every dollar – no wasted spend in sight. This meant a 417% return on paid advertising spend.
05.
In the competitive beauty industry, the most profitable keywords are also the most competitive.
Proven SEO strategies boosted this client’s search engine rankings – resulting in top 3 rankings for the toughest keywords such as ‘beauty tea’, ‘natural hydrating skincare’, ‘hydrating skincare’ and ‘natural combination skincare’.
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