100%
increase in organic revenue YoY
15:1
increase in PPC ROAS YoY
344%
increase in top 3 keyword rankings
1,025%
increase in social purchases YoY

The Challenge

Key Problems

Missing entries in schema markup
Unoptimised metadata elements and H1’s on key category and subcategory pages
Ineffective retargeting campaigns due to incorrect setup of audiences
Ad spend wastage due to non-optimal keyword targeting

For the tradies who needed toolboxes, the campers that need canopies and the hunters who needed dog boxes (to name a few), T.C Boxes was born with the simple objective of providing safe, reliable and secure storage solutions to the tradies of Australia. 

Located in Victoria and New South Wales and with over 15 years of experience, T.C Boxes fully understands what customers want and at what price. Proving evident, T.C Boxes have seen constant growth over the past couple of years to be the most extensive toolbox and canopy range in Australia. 

In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.

Our Approach

Through our initial audit (valued at $4,000), Online Marketing Gurus decided an integrated marketing campaign was key to achieving TC Boxes’ business goals. OMG discovered the potential the eCommerce brand had to grow bigger and better within the industry. All they needed was the OMG touch. By refining their SEO, PPC and Social approach, our Gurus enabled T.C Boxes to become a powerhouse within the market, quickly becoming every tradies best mate.

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Expanding and optimizing content on popular category pages

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Utilised Google Shopping and Dynamic Search Ads

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Revamped Google ads account and keyword targeting strategy

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Implemented product-based social campaigns for both TOF and MOF users

Strategy & Execution

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