Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

Calvin Klein Australia saw a big opportunity to grow even further, yet their digital presence just wasn’t doing the job—search engine visibility was simply too low, along with dismal ROI for their digital marketing efforts.

OMG collaborated with Calvin Klein to deliver an integrated solution that leveraged eCommerce marketing with SEO fundamentals to drive strong incremental growth. With a full-service SEO campaign, we were able to drive positive revenue growth, increase brand visibility in a meaningful way, translate digital visitors into in-store visits, and expand from brick-and-mortar to become online market leaders.

Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable. 

Their passion is helping everyone bring ideas to life and “realize your potential”. 

As a market leader in the industry, Artline wanted to translate their reputable brand into a trustworthy, highly-discoverable online presence. 

That’s where OMG came into the picture. Our expert SEO and PPC consultants formulated a digital marketing strategy that would deliver. We’re talking results as good as 176% more total website traffic and 37% more organic visitors. And it just keeps getting better. 

Quality Liquor  

Success in Alcoholic Beverages
 

60% increase in non-branded impressions 

23% increase in overall keyword reach  

89% increase in organic conversion rate 

423% increase in total clicks YoY 

Since 1949, Quality Liquor Store hosts a wide variety of the finest liquors, wines and craft beers from all over the world to provide to customers. Located in San Diego, their mission is to ensure US customers have access to top-quality alcohol, delivered right to their doorstep. 

Reaching out to Online Marketing Gurus in March 2022, Quality Liquor Store was looking to increase conversions from individuals looking to buy liquor online. As such, OMG created an SEO strategy that focused around created content targeting the right audience, acquiring quality backlinks and implementing the right technical fixes. 

Upon onboarding Online Liquor Store, our SEO Gurus discovered the competitive nature of the US alcoholic beverage industry. Quality Liquor Store established a goal to get ahead of leaders like Reserve Bar to reach a position of digital dominance and overtake them in due time. 

The main goals of the strategy were to increase organic clicks, traffic, goal completions and keyword rankings on the first page Month on Month. Beginning with little-to-no authority within the industry, our Gurus were able to defy the odds and help Quality Liquor Store achieve massive organic results. 

Viasox is a sock manufacturing company, based in North America dedicated to developing sock wear to improve the quality of life for people living with diabetes. With a wide range of color and sizing options, their unique solution offers comfortable, breathable pairs of socks to match anyone’s style with the main benefits being the removal of toe irritation, and the promotion of healthy blood flow.  

In June 2021, Viasox reached out to Online Marketing Gurus, wanting to implement a complete SEO marketing strategy that involved a content refresh, link-building and a keyword overhaul. Upon onboarding, we found very low word counts and limited use of informative content when comparing collections across their core category pages. We got to work and curated FAQ-related content in order to add informative content across live category pages. On top of this, introduced new category pages based on user-search behavior, and similarly curated content to support this. 

Encompassing a wide range of strategies was crucial in this SEO strategy. Viasox already had a unique selling proposition in their diabetic socks but lacked the content and keyword targeting to be visible on the search engine results pages (SERPs). With this in mind, the SEO Gurus stepped in to help re-educate the target demographic on the health benefits of diabetic socks.