Search engine optimisation (SEO) is a digital marketing method used to increase the quality and quantity of organic search traffic to your website.
SEO encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.
Success starts with a rock-solid game plan, which is where our indepth SEO Audit comes into play. Our Gurus document where to find your quickest wins and long term opportunity.
This includes mapping your current presence across search, and identifying what strategies your competitors are using.
A key element of SEO is aligning every website page to the most profitable and relevant keywords.
This requires first understanding who your ideal customers are and how they behave online. Effective keyword research looks at the full customer journey to ensure you’re maximising your visibility at every stage.
When it comes to success online, SEO and content are the inseparable dream team. That’s why you need a skilled copywriter to ensure every word on your website is doing the heavy lifting.
SEO Copywriting balances optimizing for search engine visibility, while also bringing your unique brand to life.
The authority of your website (Domain authority) is still a fundamental ranking factor that Google considers. That’s why link building is crucial to a successful strategy.
Our in-house link building team focuses on building links that are relevant to your audience, so not only do you get a ranking boost – you also attract traffic from potential customers.
Technical SEO strategies focus on improving how well both Google and your users can access your website.
There’s a wealth of tried and true technical SEO strategies to implement, such as boosting pagespeed, implementing schema, setting up SSL, fixing 404 errors, updating your XML sitemap, and changing internal linking for orphan pages.
Local SEO is all about cementing your online visibility on a local, regional, and/or national level — in a way that boosts both your online and foot traffic. Did you know: 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Nectafy)
Establishing and optimizing your Google My Business Profile is a key part of any local strategy.
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