Utah PPC Services

Flip your pay-per-click campaigns into overdrive with the best PPC agency in Salt Lake City. We help you rake in the revenue with ads engineered and optimized for sales.

30-minute strategy call with a Growth Guru
50+ page audit covering SEO, PPC, Facebook & more
6-month multichannel game plan

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We work with great companies of all sizes

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Companies Like Yours

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Calvin Klein

Karleitia Bodlovic - Digital Marketing Head

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu

Katherine Bond - Brand Manager

Great group of knowledgeable people who are able to create SEM and SEO strategy for maximum impact! Easy to work with and I would highly recommend.

Windsor Smith

Kathryn Dawson-lee - Marketing Manager

OMG have been a great partner for website SEO.

PVH Brands

Patrick DiLoreto - Ecommerce manager

The team at Online Marketing Gurus implemented an SEO Migration project for us as part of the upgrade of our website. They were professional, efficient and most helpful. We would highly recommend!

Byron Bay Cookie Co

Emilie Emond - Marketing Manager

Looking to achieve game-changing growth? Want to capture ready-to-buy customers around the clock? Do it all and more with pay-per-click (PPC) campaigns. Turn clicks into conversions, and conversions into customers with PPC.

PPC is one of the most powerful tools in your digital marketing arsenal, but with that power comes MASSIVE responsibility. You need to target the right audience and fine-tune every element of your PPC ads to get the best gains. Some Salt Lake City agencies will just turn your paid search ads on and leave them unoptimized — pouring your advertising spend down the drain. But not us.

We live and breathe YOUR PPC campaigns, so you get the floods of traffic and revenue that you’ve been dreaming of. Our PPC management team specializes in creating high-performing ads that reach your expectations, then surpass them. We painstakingly customize campaigns for your growth goals, then optimize them daily for ROI. More importantly, it’s not about the vanity metrics with us. We want the same thing you want: to drive real revenue results. And rest assured — we deliver in spades with our service. It’s what makes us the best team in Salt Lake City (UT).

Team up with the Salt Lake City PPC management agency that thousands trust to deliver. As a certified Google Premier Partner, we have a global track record for success with companies of all sizes, from new startups to established companies. Plus when you work with Online Marketing Gurus, you know you’re working with the cream of the crop: only 3% of all Google Partners become Google Premier Partners, and we’re one of them.

It’s not just Google that recognizes our experience. Over the years, we’ve won 10+ industry awards for the results we achieve for our clients. More importantly, the results speak for themselves. Our team has worked with leading companies around the globe to achieve SERIOUS growth with paid search — think 400% more leads, 10x more revenue and a whopping 500% more website traffic.

At the end of the day, what really matters to us is our clients’ happiness. We don’t win unless you win. It’s precisely this mentality that has seen us rack up 200+ Google ratings from happy clients we've worked with in Salt Lake City (UT) and beyond. Bottom line is, you can count on us to do what we say: deliver tangible results that help make a real difference on your bottom line.

Reach greatness, go multichannel

Real game-changing results don’t come from search engine optimization alone. They happen when you bring together digital platforms and tactics in an integrated approach. That’s how we excel for our clients. We’re not just Google Premier Partners, our gurus are experts in Bing, Yahoo, Shopify, Facebook, Instagram, Adroll, Hubspot and more.

Working with the world’s most powerful tech platforms, we produce razor-sharp multichannel campaigns with higher ROIs.

Frequently asked questions

Read common questions that clients ask, so you can make the most informed decision possible. More questions? Fill out the form and just ask.

What is pay-per-click (PPC) advertising?

Pay-per-click (PPC) is a form of digital marketing where you pay to advertise your company on different online channels. PPC ads typically fall into one of two categories: Google Ads (formerly Google AdWords management) or Social Media Advertising with Facebook Ads and Instagram Ads. However, you can also pay to appear on Bing search engine results, the Google Display Network, Amazon, YouTube, and more.

All PPC services work on an auction model. This means you need to set a bid for the search terms you want to appear for or the audience you want to target. The platform will then use your bid, and other factors such as ad relevance and quality score, to determine which advertisers appear and in which order.

Here's an example. Let’s say you run a ski apparel shop in Salt Lake City. You might choose to bid a maximum of $3 for the keyword “ski shops in salt lake” on paid search. Every time a person searches for this keyword, or similar keywords, Google Ads will evaluate your bid against your competitors to determine which ad to show. If you come out on top, then your ad will show up on top of search results and drive traffic to your site.

What are the benefits of PPC advertising?

If you get it right, PPC is a lean, mean conversion machine (literally). Paid search and social media advertising in Utah can help you bring in more business FAST. Plus it’s measurable, which means you can finetune your campaigns for performance.

Let’s start with speed. There’s no tactic that’s as quick to get up and running as a PPC campaign. How quick? In as little as a few hours, you can have your campaigns built, launched, and reaching customers on Google, Bing, social media, Amazon, YouTube and more. This is about as fast as it gets — particularly if you compare it with search engine optimization or organic community building, which can take months or even years to get right.

Pay-per-click services aren't just fast. Every cent of your marketing spend is also trackable. Put this data in the hands of the right PPC management partner, like Online Marketing Gurus, and you can optimize your ads and content to bring in floods of customers all day, every day.

Here’s the icing on the cake: your business is paying for performance. Unlike offline advertising in Salt Lake City, you only spend your budget when someone actually clicks on your ad. That means if you target the right people with the right messaging, your ROI will shoot through the roof.

However, you need to know what you’re doing if you want to see game-changing results. That’s why it’s best to entrust your PPC campaigns' strategy, management, content development and optimization to the experts, such as the team at Online Marketing Gurus.

Which is better: PPC or SEO?

PPC and SEO are like yin and yang. You need both if you want to smash your revenue targets and drive growth for your company in the short term AND the long term. However, there are key differences to each approach that you need to keep in mind to get the outcomes you’ve been dreaming of.

Pay-per-click is fast, measurable and the targeting possibilities are out of this world. Done correctly, this approach is one of the most effective ways to reach floods of users and convert them into customers. It’s also unparalleled when it comes to maximizing exposure and reach: after all, with PPC you can advertise your business on the world’s biggest websites, from Google Search to YouTube and Facebook. However, these benefits come with a price — literally. You pay for traffic with PPC, which means you need to constantly optimize your spend to get the best ROI.

Meanwhile, SEO is about getting your website to rank higher in organic search engine results. By making your website more search engine-friendly, it’s easier for your potential customers to discover you and come to your website. It’s also incredibly cost-effective: organic traffic is free, so the only investment you need to make is for the actions to optimize your website for search (such as content marketing or web design). Here is a catch though. Unlike PPC, which you can have up and running in a few hours, it can take months or years to see results with SEO. It’s all about focusing on a few high-converting keywords, knuckling down, and playing the long game with search engine optimization.

Truth is, if you truly want a competitor-crushing digital strategy, you need PPC and SEO. With a laser-focused SEO strategy and finetuned paid search ads, you’ve got a powerful game plan that will smash your sales goals out of the park now AND in future years.

What should I look for in a PPC agency?

Finding a new Utah-based PPC management team doesn’t just happen overnight. There are countless marketing providers out there offering paid search services, ranging from specialist agencies to full-service providers that also offer web design and development, SEO and more. Find the right partner, and you'll crush your sales targets and take your business to extraordinary heights. Pick the wrong partner and you'll likely end up wasting time, resources and advertising spend.

So, how do you pick a new marketing agency for your business?

Let’s talk about one of the most important ones on the list: experience (and we’re not just talking about how long an agency has been in business). You should team up with a paid advertising management company that truly GETS how pay-per-click works, and that has worked with clients to deliver game-changing results. Ask for project case studies, and read reviews of their work and services on Google or Yelp.

Another tip? Look for certified companies in Salt Lake City (UT). Most PPC platforms have their own certification programs, such as Google Premier Partners and Facebook Marketing Partners. This proves that an agency genuinely understands how an advertising platform works, and has experience delivering outstanding campaign results for clients.

Still with us? Good, because here’s another important factor to keep in mind: the approach. The right company will take an integrated view with their paid search and social media campaign services development — ensuring they complement your broader brand, sales and marketing strategy. You can only truly crush your targets when you design your PPC services to work hand-in-hand with other channels, such as search engine optimization, social media, web design, content marketing, Amazon and email marketing. Lastly, your agency should also be obsessed with evidence and data. It should be the top of their list and form the backbone of EVERYTHING they do, from building your campaign ads and content to optimizing for performance.

We get it: there’s a LOT to consider. Don’t worry though — here at Online Marketing Gurus, we tick all of these boxes, and more. Get in touch with us today to see if we’re the ideal fit for your brand.

How do I get started with PPC in Utah?

It's easy — and free! We believe in an evidence-based approach, which is why we kick off every campaign with a FREE audit worth $2,000. This audit deep-dives into your existing campaigns to see how they stack up. After we’ve done this, our team will give you a transparent overview of your current situation, and design an in-depth roadmap that reveals the best path forward for online domination.

The best part? There are NO strings attached. If you’re happy with what you hear (and only if), then we’ll help deliver a detailed plan, strategy and project timeline. And it doesn’t stop there. Once your campaign is up and running, we’ll optimize your ads around the clock, so you get the performance you’ve always dreamed of.