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Website Migration

Migrate your website seamlessly and without issue. Welcome your new and digitally optimized website design without sacrificing any organic traffic.
  • 30-minute strategy call with a Growth Guru
  • 50+ page audit covering SEO, PPC, Facebook & more
  • 6-month multichannel game plan
We work with great companies of all sizes
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Companies Like Yours
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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Calvin Klein
Karleitia Bodlovic - Digital Marketing Head
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The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
Fujitsu
Katherine Bond - Brand Manager
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Great group of knowledgeable people who are able to create SEM and SEO strategy for maximum impact! Easy to work with and I would highly recommend.
Windsor Smith
Kathryn Dawson-lee - Marketing Manager
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OMG have been a great partner for website SEO.
PVH Brands
Patrick DiLoreto - Ecommerce manager
Byron Bay Cookie Co
The team at Online Marketing Gurus implemented an SEO Migration project for us as part of the upgrade of our website. They were professional, efficient and most helpful. We would highly recommend!
Byron Bay Cookie Co
Emilie Emond - Marketing Manager

Strengthen your online visibility and website traffic.

Website migration can at times be difficult. Website migration that doesn’t hurt your SEO or organic traffic can at times be seemingly impossible. Bringing in a fancy new website design or swapping hosting provider, while helpful for your business, can pose several unforeseen risks that may – if done incorrectly – do more harm than good. From issues with your hosting provider, compatibility problems with your CMS, to your site structure making it hard for Google to crawl through your page, these are just a few of the potential problems that could arise from an unplanned migration. By following a considered approach with help from quality website migration services, your business will be able to move through every step of the migration process with little issue.

That’s where we come in!

Our Gurus are the experts in making that migration process as stress-free and seamless as possible. We follow a proven data-driven system with everything we do, and this extends to our website migration services. By sticking to a strict process when moving to your new website, our Gurus can ensure your company can maintain its online visibility while enjoying the benefits of your new site. Email or call us today and let our team of experts in migration handle all the hard work for you.

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Minimize migration risk and see your site move up in rankings.

Website migrations are essential when making major changes to your site. Ranging from moving to a new hosting provider or CMS platform such as WordPress, altering content across many pages, to reinvigorating your design and layout, a successful site migration in the long-term will see your SEO greatly improve and your website traffic grow exponentially. Nevertheless, taking a relaxed approach when moving your website can lead to a host of devastating problems if something goes wrong. This could lead to a long, time-consuming, and costly recovery process which can see your website lose much of the revenue it expected to gain from the migrating process.

Yet, this shouldn’t discourage you from implementing future-focused innovations into your web pages, it means you need to allocate the right resources dedicated to implementing a successful website migration. This starts with enlisting the help of a website migration services website that has the experience in mitigating any risk to your online visibility – the Online Marketing Gurus. Through our careful approach, our expert team of Gurus can migrate your website without harming SEO or your precious website data files. Get a migration service that drives results, contact us today with a call or email and our team will ensure your website can migrate to its new design without hurting your search rankings.

Getting you the best results, by partnering with the best.

You are the company you keep. That’s why OMG has partnered with trailblazers and industry guns to make sure we deliver the best possible SEO campaigns for your business. SEO isn’t easy. You need to do more than throw in a few keywords on your website. You need to also optimize your site structure, create relevant local content, improve your links, and stay on top of the latest search trends.

It’s a lot to manage. That’s why we’ve got the best partners on deck: to ensure you succeed. Our gurus are here to focus on the PPC, SEO, and social media marketing. Meanwhile, our industry-leading partners will take your content marketing, CRO, web design, development and more to the next level. We’re all in this together, to deliver revenue-shifting results for your store.

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Get everything your business needs to succeed with dedicated SEO services for every business goal. Our custom, targeted campaigns will help your business climb the local search results.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Website migration (or site migration) is the process of implementing one or several major changes to your site that aims to improve its online presence, SEO, and user experience.

There are six main types of changes that can occur during site migrations or relaunches, these include:

1. Platform Changes: Websites can be built from a multitude of CMS platforms (WordPress, Magento), and each comes with its own unique services and drawbacks. Your business might decide to migrate onto another platform and take advantage of these benefits. For example, your company might choose to move from WordPress to Shopify and take advantage of the various streamlined eCommerce services and simplified web page templates on the CMS platform.

2. Site Location Changes: This is in relation to changing the URL of a website. Site location changes can range from making a protocol change (HTTP to HTTPS) or moving to a new domain name.

3. Structural Changes: Moving to a new platform usually means a change to your URL structure as well. Be sure to review this carefully, as this can affect how a potential customer may move through your website as users might have a hard time understanding the change in URL.

4. Design Changes: Along with more technical alterations like a change in hosting provider like WordPress, a company can take this opportunity to upgrade the user experience of their site.

5. Content Changes: Content is key for your website to draw in conversions and for Google to understand your business. You may need to revise your content to ensure everything is still relevant or if it needs to be updated or even removed.

6. Hybrid Changes: These are a mix of changes listed above. For example, a platform transfer might also necessitate structural and content changes as well to meet the new requirements of the platform.

a. Prelaunch

Prelaunch planning is essential for truly understanding the scope of the website migration. It’s crucial here to communicate with every stakeholder to outline every requirement needed as well as any effects the website migrations can have on your other websites. This stage needs to be done with immense care to avoid a host of issues and challenges that may crop up as you migrate the site.

After benchmarking your keyword rankings and page speeds, you’ll need to conduct a pre-migration audit of your staging site to ensure every technical aspect is issue free. You will also need to implement any 301 redirects if you plan to make any change to the URL structure.

b. Launch day

Another important step is on launch day as you migrate to your new site. In most instances, your website will be temporarily down as the migration occurs. It’s essential this down time is as small as possible and has minimal impact on your customers. Once live, you’ll immediately need to complete several technical checks to ensure the migration was done successfully.

c. Post launch

After you’ve migrated, your website visibility will fluctuate wildly as Google crawls and understands your site. Depending on the size of your website, this period of fluctuation after you’ve migrated your site can range from just four to six weeks to two or three months! At this point, it’s important to start measuring how successful migrating your website has gone and comparing data between the old and new site.
There are many reasons why a company might decide to implement a website migration. Typically, a company may choose to implement a website migration to usher in new features or solutions that will improve online visibility and increase revenue. For example, a business might choose to migrate their websites to a different hosting platform which may have better services relating to eCommerce or compression for their files. If done correctly, migrating your website should see long-term growth into the organization’s bottom line as SEO and online visibility on Google is improved greatly.

Another common reason is to complete a partial or full rebranding of the company. More than just adding or altering a system or two, a business may need to completely migrate multiple websites to accommodate the massive transition.

Simply put, yes. Changing domain name will have a significant effect on SEO across all your web pages. If you do plan to move to a new domain, you need to have in place several steps in place to avoid any negative SEO impacts that will inevitably arrive which can undo all your hard work on the system.

One crucial step is to comprehensively map out 301 redirects across all your web pages. This ensures that any future visitors that access your website through the old domain will be redirected to the current domain with little issue. What’s more, 301 redirects can help push ranking signals from the old site to the new one and can help search engines such as Google better understand the site migration.

Another important step is to inform Google of your new home, and this can be done by using the ‘Change of Address’ tool on Google Webmaster Tools. As the name suggests, this is used to tell the search engine that you’ve migrated your site to a new domain name.

Additionally, it’s also essential to inform your customer-base of the change to avoid confusion once the migrations have taken place. This can be through a gradual but noticeable alteration of the content before the full domain transfer or a 404 page on the old domain with information explaining the change and a URL link going to the current website.

All it takes to get started with the Online Marketing Gurus is a simple conversation. Contact us today, whether it’s through email or call, and we’ll work with you on website migration services that maintain your current online visibility and search rankings. We’ll take the time over a 30-minute strategy call with one of our experts to learn about you as well as your business goals and what you wish to achieve with our website migration services. We’re a team of data-first professionals that rely on hard-facts when making any move, and we ensure every one of the solutions we pursue are backed by numbers and information.

Contact us now and you can claim your free strategy session and digital audit, where we undertake an exhaustive 50+ audit of your website. Through this and your collaboration, our team can create a 6-month multichannel game plan that covers many areas in digital marketing beyond website migration services that include SEO, PPC, email, and more. Get in touch with the Online Marketing Gurus via email or call today and we’ll work with you to create solutions through our migration services that ensure your site move will be as seamless as possible.

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