562%
Increase in organic conversions
314%
Increase in organic conversion rate
59%
Decrease in cost per click for PPC
138%
Increase in total website visitors

The Challenge

Key Problems

Competitors dominating the top spots on Google
Challenging to build and grow multiple pages on Google My Business
Need to drive foot traffic to brick and mortar stores
1001 Optical Case Study

1001 Optical are leading Australian eyewear specialists with 25 years experience in the industry. With 18+ stores across Sydney and Melbourne, taking care of your eyes in fashion has never been easier.

Their team comprises of experienced and registered optometrists, along with talented retail staff who can help find the right eyewear for you. Best of all, their expansive range of eyewear features iconic brands such as Prada, Tom Ford, Gucci and Ray-Ban.

As a fast-growing company with fierce competitors, 1001 Optical wanted to level up their digital presence. That’s where OMG and MindArc came into the picture.

Our digitals Gurus engineered a strategy that would help catapult 1001 Optical to the top of rankings. With Google domination, turning these rankings into revenue was the plan. Then, we launched customised PPC campaigns and 19 Google My Business pages to drive ready-to-buy foot traffic.

Meanwhile, our trusted partner agency MindArc (specialist Shopify and Magento developers) worked to launch a high performing website for 1001 optical.

The results? 562% more conversions. 314% higher organic conversion rate. 1,161% more clicks from PPC campaigns. And it just keeps getting better.

See how they achieved incredible growth.

Our Approach

For companies with brick and mortar stores, their online presence is surprisingly crucial part of driving real life foot traffic. In fact, building the buzz online can be incredibly beneficial for ensuring everyone that walks in the door is ready to buy. That’s why OMG prioritized channels that could work together to attract and convert 100s more customers across every store.

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Technical and onsite SEO to boost search engine visibility

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Quality link building to grow website authority for higher rankings

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Building and optimizing 19 Google My Business pages

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Customised PPC campaigns to capture customers FAST

Strategy & Execution

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