Referred to as the gold standard of reading instruction and remediation, The Orton-Gillingham Approach is a highly structured way to teach reading, spelling, and writing to all students, specifically those with dyslexia. Developed by Dr. Samuel Orton, Anna Gillingham, and Bessy Stillman, the core focus of this proven approach is to teach reading and spelling in a logical, systemic, multisensory, and sequential way that meets the unique needs of the individual learner.
In October 2020, Edwards OG reached out to Online Marketing Gurus wanting to increase traffic coming to their site by increasing their organic visibility. As such, OMG engineered an SEO strategy that targeted high-quality link building, fixing technical faults and content creation aiming to maximize visibility within their industry and increase sales. The goals for this campaign were to increase keyword rankings on the first page of Google, increase organic traffic to the site monthly and increase organic conversions period on period.
Upon onboarding Edwards OG as a client, our SEO Gurus uncovered numerous opportunities that the client could capitalize on to improve their organic results. The main avenues of opportunity looked at a site restructure combined with content creation on category and subcategory pages to increase site quality, high-quality link building initiatives and rectifying key technical faults. From this approach, in 2022 we were able to secure some awesome organic results.
Strategy & Execution
By focusing on content and low-hanging fruit opportunities, our Gurus used SEO to help grow the brand’s organic visibility and increase sales. Additionally, through best practice initiatives such as high-quality link building and fixing technical faults, Online Marketing Gurus was able to help Edwards OG increase:
- Users by 132% YoY (from 1,843 to 4,269)
- New Users by 135% YoY (from 1,740 to 4,096)
- Sessions by 107% YoY (from 2,444 to 5,053)
- Non-branded Clicks by 180% (from 599 to 1,680)
- Non-branded Impressions by 75% (from 77.8K to 136K)
To increase our keyword rankings, our SEO Gurus restructured the Edward OG’s website structure and created category and sub-category pages to capitalize on popular and highly-relevant industry keywords. From the start of 2022, within 6 months we helped our client increase keyword rankings for:
- ‘orton gillingham’ – from p100 to p12 SV: 12,100)
- ‘find orton gillingham training’ – from p100 to p13 (SV: 30)
- ‘dyslexia specialist courses’ – from p100 to p43 (SV: 10)
- ‘orton gillingham training’ – from p46 to p2 (SV: 1,900)
- Top 10 keywords increased by 187% (from 24 to 69)
- Overall keyword reach increased by 70% (from 225 to 382)
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