Frankies Bikinis is a female-led beachwear and lifestyle brand known for their fashion-forward designs, innovative fabrics and inclusive range of styles created for women of all shapes and sizes. Starting in 2012, the mother and daughter duo, Mimi and Francesca Aiello began designing bikinis out of their Malibu home and have since collaborated with the likes of Gigi Hadid and Naomi Osaka.
Wanting to get ahead of the bikini brand leaders, the duo reached out to OMG in April 2022. Upon onboarding Frankies Bikinis, our SEO Gurus uncovered a lot of technical issues that needed to be prioritized. Our Gurus also worked towards creating content and link building on popular non-branded keywords to help increase authority and traffic coming to popular category pages and the site overall.
From this, our Gurus implemented an SEO strategy focusing on high intent and high ROI conversions, aiming to maximize visibility within the US swimwear industry and reach a position of digital dominance. Despite the competitive nature of the industry, OMG was able to achieve some awesome results within just 6 months!
Strategy & Execution
From our preliminary audit (valued at $4,000), our SEO Gurus prioritized restructuring the website and implementing internal linking on popular category pages to gain organic visibility for industry-related keywords and drive organic traffic to the site. By incorporating these strategies, OMG was able to help Frankies Bikinis increase
- Organic Users by 11.7% YoY (from 464K to 519K)
- Organic New Users by 14.9% YoY (from 416K to 478K)
- Organic Sessions by 12.6% YoY (from 702K to 791K)
- Domain Rating by 29% (from 49 to 63)
- Referring Domains by 38% (from 1502 to 2070)
Frankies Bikinis already had great brand awareness prior to partnering with Online Marketing Gurus. As a result, our focus was centered on increasing visibility around the bikini brand’s non-branded keywords and prioritizing Frankies Bikini’s most popular products. Within just 6 months since the start of the campaign, OMG helped increase:
- Organic Clicks by 8% (from 83.8K to 91.2K)
- Organic Impressions by 23% (from 5.79M to 7.61M)
- The ‘bikinis’ keyword to Rank #6 (search volume 2,240,000)
- The ‘bikini sets for women’ keyword to Rank #9 (search volume 8,100)
- The ‘seamless bikini bottoms’ keyword to Rank #10 (search volume 1,300)
- Overall Keyword Reach by 333% (from 16.3K to 54.6K)
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