array(1) { ["quality_session"]=> bool(false) }
increase in Overall Keyword Reach
increase in Organic Branded Clicks YoY
increase in Organic Non-Branded Impressions YoY
increase in Domain Authority

The Challenge

Key Problems

A Shopify error was causing page duplication among our URLs.
Technical elements like meta descriptions, h1 tags and alt texts were missing across the site
There was a lack of content on key collection pages restricting our keyword indexation

Frankies Bikinis is a female-led beachwear and lifestyle brand known for their fashion-forward designs, innovative fabrics and inclusive range of styles created for women of all shapes and sizes. Starting in 2012, the mother and daughter duo, Mimi and Francesca Aiello began designing bikinis out of their Malibu home and have since collaborated with the likes of Gigi Hadid and Naomi Osaka.

Wanting to get ahead of the bikini brand leaders, the duo reached out to OMG in April 2022. Upon onboarding Frankies Bikinis, our SEO Gurus uncovered a lot of technical issues that needed to be prioritized. Our Gurus also worked towards creating content and link building on popular non-branded keywords to help increase authority and traffic coming to popular category pages and the site overall.

From this, our Gurus implemented an SEO strategy focusing on high intent and high ROI conversions, aiming to maximize visibility within the US swimwear industry and reach a position of digital dominance. Despite the competitive nature of the industry, OMG was able to achieve some awesome results within just 6 months!

Strategy & Execution

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