array(1) { ["quality_session"]=> bool(false) }
More PPC conversions YOY
Decrease in cost per conversion YOY
Increase in conversion rate YOY
Increase in PPC conversions MoM

The Challenge

Key Problems

Looking to grow in a competitive industry
Goal to increase high-converting traffic to their website
Gift Card Store Case Study

Gift Card Store is Australia’s leading online provider of VISA prepaid gift cards. As a 100% Aussie owned and operated business, they’ve been in the business for 13 years now and counting.

Their customers keep coming back again and again, not just because their giftcards are versatile for any occasion — but also thanks to the great and speedy service.

Gift Card Store offer both plastic and virtual gift cards. which are customisable through uploading your favorite image. Plus, if you purchase a virtual Mastercard, you’ll receive it on the same business day.

As a trusted brand within an existing Aussie company, Gift Card Store were looking to grow. Increasing their online traffic and conversions was essential. That’s why they decided to team up with OMG. Our Gurus have strategised and rolled out an ongoing Digital Marketing campaign — and the results are looking exciting.

On the PPC front, Gift Card Store have experienced significant growth, year on year. In fact, they’ve generated 99% more PPC conversions year on year. And they even increased their PPC conversions by 56% from February 2020 to March 2020.

We’re so excited to continue partnering with this fantastic Australian brand. Check out their story!

Our Approach

Engineering a high-converting PPC campaign started first with understanding our client, their customers, and the market. That’s why we dedicated extensive time to keyword research and competitor analysis — and continued this analysis month on month to keep our fingers on the pulse.


Google Adwords to capture high-intent search traffic


Google Shopping to win ready-to-buy customers

Strategy & Execution

We work with great companies of all sizes and we've
helped big name brands grow even bigger

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