481%
increase in organic revenue YoY
269%
increase in organic traffic YoY
74%
increase in organic goal completion YoY
4,582%
increase in overall organic keyword indexation
The Challenge
Key Problems
Ineffective keyword targeting strategy
Lack of internal linking navigation
Missing keyword-heavy content on the website
Overcoming the covid-19 pandemic due to forced closure
Located in Sydney’s Entertainment Quarter, lies an adrenaline-boosting, electric go-karting experience like no other. Hyper Karting boasts a quick, quiet, fume-free experience around its exhilarating 410m track suitable for all weather conditions.
Reaching out to Online Marketing Gurus in March 2021, their initial goals were to increase their organic revenue & traffic.
Our audit uncovered that Google’s E-A-T issues were negatively affecting Hyper Karting’s online credibility and domain authority compared to its competitors. Furthermore, considering their target consumers are between the ages of 16-45, the idea was to provide more informative content to users from different age groups and sections to help them make the decision.
With category/website page and website design limitations, OMG centered the SEO strategy by identifying content gaps on the website, fixing technical errors and by building more relevant backlinks.
Strategy & Execution
01.
Turbocharging SEO Performance
Our Gurus engineered an SEO strategy to increase the depth of content on their website to overcome the competitive industry and the struggles of the pandemic. Within 12 months we saw:
- Organic revenue increase by 481% YoY
- Organic traffic increase by 269% YoY
- Organic goal completion increased by 74% YoY
- Domain rating increase by 166% (from 6 to 16)
- Keywords in positions 1-3 increase by 252 keywords
- Overall organic keyword indexation increase by 4,582%
02.
Pole position for priority keywords
The overall goal of the SEO strategy was to grow organic revenue and traffic by moving priority keywords into key positions, ultimately focusing on growing non-branded keyword reach. In just 12 months, our Gurus we able to overtake the opposition and outperform the rest of the competition with some insane keyword results:
- Rank #1: ‘go karting sydney’ – average search volume of 9,900 monthly
- Rank #1: ‘karting sydney’ – average search volume of 720 monthly
- Rank #1: ‘indoor go karting sydney’ – average search volume of 480 monthly
- Rank #1: ‘go kart racing sydney’ – average search volume of 210 monthly
03.
Key PPC and Social Wins
Along with SEO, our experienced Gurus underwent PPC and Social advertising campaigns for Hyper Karting with the goal to boost lead generation and overcome the struggles of the global pandemic. In doing so, we were able to help achieve on average:
- Over 1,500 leads per month for PPC
- A decrease in cost per booking by 90% (from $55 to $5) for PPC
- Over 700 leads per month for social
- A 280% growth in bookings through social YoY
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