array(1) { ["quality_session"]=> bool(false) }
increase in organic revenue YoY
increase in organic traffic YoY
increase in organic goal completion YoY
increase in overall organic keyword indexation

The Challenge

Key Problems

Ineffective keyword targeting strategy
Lack of internal linking navigation
Missing keyword-heavy content on the website
Overcoming the covid-19 pandemic due to forced closure

Located in Sydney’s Entertainment Quarter, lies an adrenaline-boosting, electric go-karting experience like no other. Hyper Karting boasts a quick, quiet, fume-free experience around its exhilarating 410m track suitable for all weather conditions. 

Reaching out to Online Marketing Gurus in March 2021, their initial goals were to increase their organic revenue & traffic. 

Our audit uncovered that Google’s E-A-T issues were negatively affecting Hyper Karting’s online credibility and domain authority compared to its competitors. Furthermore, considering their target consumers are between the ages of 16-45, the idea was to provide more informative content to users from different age groups and sections to help them make the decision.

With category/website page and website design limitations, OMG centered the SEO strategy by identifying content gaps on the website, fixing technical errors and by building more relevant backlinks.

Strategy & Execution

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