array(1) { ["quality_session"]=> bool(false) }
increase in top 3 ranked keywords
increase in organic revenue YoY
increase in organic traffic YoY
increase in PPC conversion rate YoY

The Challenge

Key Problems

Lack of category content on the website’s key category pages
Lowest domain authority and referring domains compared to industry competitors
No consistent A/B testing performed across paid search, display and shopping

Offering to style your home to suit your lifestyle, La Casa Vita is a luxury furniture store that hosts a diverse range of furniture and homewares to help you design your dream home. Sourced globally, their handcrafted piece collection includes living, dining, kitchen, bath and bedroom furniture, all available to be delivered Australia-wide.

La Casa Vita was running Google Ads before we worked with them but they weren’t getting the conversions they wanted and they were facing technical issues. They wanted to resolve their paid advertising issues before diving into a laser-focused organic campaign with OMG.

Looking to improve the awareness and authority of the La Case Vita brand, they required a new multi-channel approach to increase organic & paid traffic, revenue and results. The roadmap? A targeted PPC, SEO and content marketing strategy with heavy link acquisition, position tracking and technical SEO optimization.

Strategy & Execution

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