array(1) { ["quality_session"]=> bool(false) }
Increase in organic traffic within 3 months
Increase in YOY bookings thanks to SEO
Ranking for ‘Driving Lessons’ & ‘Driving Schools’
Keyword rankings, up from 279

The Challenge

Key Problems

Competitive industry made it challenging to rank for popular keywords like "driving school".
Needing to deliver optimal ROI for digital investment.
Not enough bookings due to insufficient digital presence for location-specific terms.
Lacking search engine visibility, resulting in insufficient organic traffic.
LTrent Driving School Case Study

After 50 years in the business, LTrent Driving School know their way around the block. They’ve taught 300,000+ drivers and counting. Thanks to their expert instructors and intuitive teaching method, their students have a 28% chance of passing their test first go.

As they continued to grow, they need to build a digital presence that would drive the results they needed — more bookings in more locations. However, a hyper-competitive industry made it tough, resulting in not enough visibility on search engines and across the board.

That’s why LTrent teamed up with Online Marketing Gurus. Our Gurus partnered with them on a multi-channel strategy that drove serious ROI and boosted bookings YOY.

Our Approach

To build a thriving digital presence, Online Marketing Gurus implemented a multi-channel strategy. Delivering optimal ROI involved synchronising several channels, including SEO, paid search, content and PR. We also invested heavily into the website, ensuring every page was optimized and ranking.


Generate targeted organic traffic to drive more bookings


Build cohesive digital strategy that unites SEO, content strategy and PR to drive results


Optimise website for maximum search engine visibility and ROI

Strategy & Execution

We work with great companies of all sizes and we've
helped big name brands grow even bigger

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100% transparency, no excuses, and no dodgy practices. Just serious digital results.