array(1) { ["quality_session"]=> bool(false) }
increase in non-branded impressions
increase in referring domains
increase in top 3 ranked keywords
increase in organic conversions

The Challenge

Key Problems

Site navigation accessibility and usability were not optimal
Lack of keyword-rich content on many of the site’s priority pages
A number of product pages contained a lot of blank space and missing images
Current metadata and headings were not optimized and didn’t include target keywords

Developing and manufacturing in Australia for over 40 years, Meals for Mutts use their in-house nutrition and food science team to create pet products that are nutritional and sustainable to elevate the health, wellbeing and happiness of your family companion. 

To make Meals for Mutt’s vision of becoming the single largest contributor to good pet health and happiness, our robust content strategy looked at creating keyword-rich content by optimizing key product pages whilst building out the client’s blog to allow for internal linking opportunities. 

Our approach identified the opportunity to re-energise content to improve Meals for Mutts’ organic performance. Along with technical fixes, the integrated content strategy began with identifying keywords with high search volumes. From this, OMG looked at optimizing the site’s key product pages with keyword-rich content to improve organic visibility across the site. Additionally, developing the client’s blog paved the way for internal linking opportunities to further boost visibility but also authority within the pet food industry.

Strategy & Execution

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