array(1) { ["quality_session"]=> bool(false) }
Increase in organic revenue
Growth in organic traffic
Position 1
for 'surfboads online'

The Challenge

Key Problems

Oversaturated surf shop market meaning tough to stand out and tougher to rank
Want to increase foot traffic to physical and online traffic leading to purchases
Natural Necessity Surf Shop Case Study

Natural Necessity Surf Shop is an iconic, family-owned-and-run store in Gerringong. First established in 1976, they’ve since flourished to a team of 60+ people. Even after all these years, their mission is simple: “to enhance Australian coastal life”. Their product range offers everything from swimwear and surfboards to Gopros and accessories.

While their physical store has become a cornerstone of the community, their online store is also a thriving and fast-growing business. Since launching their online store in 2011, they’ve served 12,000+ Australian customers and counting!

However, reaching millions more surf-loving Aussies online called for a serious digital investment. In the wake of the 2008 global financial crisis, new surf shops flooded the scene and leading to an oversaturation. Big brands were pulling all the stops to expand their retail foothold, meaning independent shops were feeling the pressure.

This meant Natural Neccessity Surf Shop were ready to make a splash. They partnered with OMG to take their online store to the next level. Within 2 years of their campaign, we increased their organic traffic by 43% and organic revenue by 105%.

Our Approach

Making a splash online is all about staying front and center where it matters most: at the top of search engine results for the most profitable and relevant keywords.

Every second there are 63,000 Google searches, but the aim isn’t to capture everyone that comes through the door. Laser-focused SEO targets only the keywords and opportunities that count — all through a combination of technical and creative strategies.


Comprehensive market and competitor analysis to discover growth opportunities


Technical SEO to superpower a high-performing website that both search engines and humans will love


Streamlining website structure and content to align with (and rank for) the most profitable keywords


Strategic link building to boost website authority and search engine visibility

Strategy & Execution

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