array(1) { ["quality_session"]=> bool(false) }
Increase in organic Search Revenue
More organic conversions
12:1 ROI
Generated within 15 months

The Challenge

Key Problems

Want to maintain a foothold for core terms related to a myriad of key product categories
Looking to solidify a presence and gain greater visibility in the online pet food and pet supply sales industry
Hyper-competitive industry for the Australian pet-care center
Net To Pet Case Study

Net To Pet is an Australian online pet store, boasting an extraordinary range of pet accessories and supplies such as beds, clothing, food and more. Their dedication to providing genuine, quality products at affordable prices are exactly what has made them a leading online marketplace for pet supplies. Stocking vet-recommended, leading brands such as Hill’s Science Diet, Royal Canin and Advance, Net To Pet is a well-known favorite when it comes to dog and cat supplies with quite a variety.

Most of all, Net To Pet is known for their reputability. From pre to post purchase, the customer service team works hard to ensure all customer queries are attended to, ensuring all the products on their site. Plus, their experience means they know how to ensure all the products on their site are accurately labelled.

While Net To Pet were performing well in search engine results (SERP’s), staying competitive in the realm of large pure-play online pet-care companies meant partnering with a leading digital agency on a remarkable SEO campaign. So, they decided to run a 15 month campaign with us and the results we achieved for them were explosive, with 500% more organic conversions and 200% more organic traffic.

Our Approach

The success of a marketing campaign can vary greatly depending on the competitiveness and complexity of the industry. The online pet accessory has seen explosive growth, which means Net To Pet needed a targeted campaign engineered for maintaining competitive advantage.

OMG delivered on a smart, secure, and scalable SEO campaign that did as such.


In-depth market and competitor analysis to discover any potential growth opportunities


Technical SEO to maximize performance


Consistent optimisation of digital strategy to seek long term success

Strategy & Execution

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