781%
increase in organic sessions YoY (AUS)
483%
increase in organic revenue YoY (US)
693%
increase in top 3 keywords positioning (worldwide)
The Challenge
Key Problems
Expired blog content that users weren’t able to access
1000’s of broken links on the site due to the blog being linked in the main navigation bar
Lack of keyword-heavy content on key category pages
Needing a new internal linking structure to overcome Shopify URL structure limitations
Peppermayo is an online fashion store based in Sydney, Australia offering the latest in women’s fashion, brands and lifestyle trends. Starting out as a small independent seller on eBay, managing director’s Georgia Wright and Huayi Huang’s love for fashion blossomed.
Reaching out to Online Marketing Gurus in May 2020, the goals were to expand visibility, sales and brand online, focusing on low-hanging fruits and driving a lower cost per acquisition.
Our initial audit of Peppermayo’s website uncovered technical faults, content gaps, keyword targeting misalignments and a lack of internal linking navigation across AU, US and NZ sites. Targeting female consumers across Australia and the United States, Peppermayo implemented an integrated SEO strategy that included Technical SEO, link building and a content refresh, to better meet their target demographic and aim to grow the company brand globally.
Our Gurus engineered an SEO strategy to integrate a new internal linking structure and incorporate tailored content writing on-site to aggressively target popular branded keywords with the goal to grow organic visibility, sales and brand online, focusing on low-hanging fruits and driving a lower cost per acquisition.
Strategy & Execution
01.
Astounding SEO Results Within 12 Months
We delivered an international SEO strategy targeting Australia and United States. Through intense keyword research, tailored content writing and a new internal linking structure, we saw some awesome results within 12 months:
- AUS – 781% increase in organic sessions YoY (385 to 3,394)
- AUS – 100% increase in organic revenue (from $0 to $3,285.79)
- AUS – 182% increase in new users (from 165 to 466)
- US – 446% increase in organic sessions YoY (from 178 to 971)
- US – 483% increase in organic revenue (from $388.88 to $2,263.68)
- US – 623% increase in new users (from 91 to 658)
02.
Insane Rank #1 Keyword Wins
Wanting to expand organic visibility on an international scale, Online Marketing Gurus understood how crucial it was to be at the top of rankings for competitive industry keywords. With a focus on low-hanging fruits and driving a lower cost per acquisition, our Gurus were able to achieve rank #1 for:
- ‘dresses’ – search volume, 1,830,000 (baseline 86)
- ‘new dress’ – search volume: 40,500 (baseline 100)
- ‘birthday dresses’ – search volume: 33,100 (baseline 9)
- ‘birthday outfits’ – search volume: 33,100 (baseline 10)
- ‘comfy lounge sets’ – search volume: 720 (baseline 100)
We work with great companies of all sizes and we've
helped big name brands grow even bigger
Your details.
Ali OlmezJims Cleaning
Michael Faro-TusinoArtline
Karleitia BodlovicTommy Hilfiger
Get a Free Audit call to
skyrocket your growth.
skyrocket your growth.
500+ Real Five Star Reviews
Free 100+ page
audit covering SEO, PPC, Facebook &
more
Free 12-month multichannel game plan valued at $4000
