Increase in organic traffic
Increase in organic conversions
More search engine rankings
$0 > $7K
Increased monthly revenue online

The Challenge

Key Problems

Wanting to level up their online presence in a competitive environment
Looking to improve search rankings to drive relevant targeted traffic
Seeking to grow revenue and launch an online store with new product pages
So Watt Studio Case Study

So Watt Studio is an industrial design company based in Marrickville, Sydney. Their award-winning work and get-it-done ethos have won them a trusted reputation in the industry.

This year, they’ve even received international recognition through winning the German Design Award 2020, Excellent Production Design – Office Furniture category. Plus, they also picked up a victory at the longlisted Dezeen Awards 2019 – gaining recognition from over 4,500 entrants across 87 countries.

At the core of their work is a belief that “the future of goods-making is ethical, local and inspirational”. That’s why we’ve loved working with them for the past 12 months – and are thrilled to continue partnering on delivering serious digital results.

As a growing small business, So Watt Studio was looking to make their mark online and generate more consistent revenue streams. That’s why in mid 2019, they decided to partner with Online Marketing Gurus.

Over the past 12 months, the Gurus have jumped onboard to strategise and execute a comprehensive SEO campaign. Plus, we’ve assisted So Watt Studio in launching and ramping up their online store – as a new revenue stream to the business.

Already, we’re seeing a sizeable uptick across traffic, conversions and revenue. 1500% more organic traffic, 4175% more organic conversions, and a new revenue stream from their online store. Read on to see how we helped So Watt Studio achieve these incredible results.

Our Approach

Success always starts with an understanding of what’s worked, and what hasn’t. That’s why when So Watt Studio jumped onboard, we set to work undertaking a comprehensive Digital Audit. The Gurus uncovered the low hanging fruit (quick wins), along with all the elements to engineer long term growth. Then we formulated an SEO strategy to take their organic presence to the next level.


Technical SEO to optimize a high-performing, high-converting website


Content strategy and onpage SEO to facilitate a more natural user experience and more organic conversions


Extensive market and keyword research to uncover the most profitable keyword opportunities


Robust offsite SEO to fuel consistent, high-quality backlink creation

Strategy & Execution

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