Viasox is a sock manufacturing company, based in North America dedicated to developing sock wear to improve the quality of life for people living with diabetes. With a wide range of color and sizing options, their unique solution offers comfortable, breathable pairs of socks to match anyone’s style with the main benefits being the removal of toe irritation, and the promotion of healthy blood flow.
In June 2021, Viasox reached out to Online Marketing Gurus, wanting to implement a complete SEO marketing strategy that involved a content refresh, link-building and a keyword overhaul. Upon onboarding, we found very low word counts and limited use of informative content when comparing collections across their core category pages. We got to work and curated FAQ-related content in order to add informative content across live category pages. On top of this, introduced new category pages based on user-search behaviour, and similarly curated content to support this.
Our research also found that users were searching for color-specific socks, and as a result, we planned on optimizing their product descriptions for popular sock colors, such as black, white and grey. Additionally, we found that users had a lot of questions about neuropathy and diabetes, and from this, introduced a large amount of TOF-related blogs and supporting content to internally link back to key categories and sock colors.
Encompassing a wide range of strategies was crucial in this SEO strategy. Viasox already had a unique selling proposition in their diabetic socks but lacked the content and keyword targeting to be visible on the search engine results pages (SERPs). With this in mind, the SEO Gurus stepped in to help re-educate the target demographic on the health benefits of diabetic socks.
Strategy & Execution
Viasox already had a unique selling proposition in their diabetic socks but lacked the content and keyword targeting to be visible on the search engine results pages (SERPs). With this in mind, the SEO Gurus stepped in to help re-educate the target demographic on the health benefits of diabetic socks and within 5 months, OMG helped:
- Increase organic visits by 3,511%
- Generate over $950K in organic revenue (446% increase)
- Increase organic sessions from 47K to 284K (496% increase)
- Increase domain rating from 1 to 23
- Increase organic transactions from 3,491 to 16,422 (370% increase)
Since June 2021, keyword reach has been extremely successful. We saw keyword rankings in the top 3 grow from 0 to 40, positions 4-10 grow from 11 to 84 with page 2 keywords increased from 17 to 155. With this being a direct result of our increased content and link-building strategy, this is something that our SEO Gurus will look to continue to execute in the future. Some notable priority keyword ranking wins include:
- Rank #1 for ‘buy diabetic socks online’ (baseline 12)
- Rank #1 for ‘men’s colorful diabetic socks’ (baseline 100)
- Rank #3 for ‘diabetic socks’ (baseline 83)
- Rank #7 for ‘diabetic socks for sale’ (baseline 71)
- Rank #9 for ‘socks for diabetics’ (baseline 54)
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