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Google Shopping expert advice

Google Shopping is a type of ad that features detailed information about specific products that you sell. Google Shopping Ads currently generate 85.3% of all clicks on Adwords and Google Shopping campaigns combined, so if you’re not currently capitalizing on this, you need to be!

Statistically, users who click on a Google Shopping Ad tend to have a higher intent to buy than those who click through normal text ads, which means more revenue. This is where a Google Shopping agency like OMG can help.

Our Google Shopping experts train in the most cutting edge developments, working with voice search shopping intent, optimizing by device and leveraging traffic share. You need a Google shopping agency that understands the ins and outs of intent.


Google Shopping ads management is just one of our areas of expertise as a paid media agency. Having a great website and solid SEO plan is not enough to beat the competition and grow your business. Tapping into the massive potential of Google Shopping should be a key part of your eCommerce marketing strategy.


Your Google Shopping campaign is only as good as the product data that powers it. We ensure your products are correctly categorized and tagged with the right keywords so they appear in relevant search results and attract the right kind of clicks. This attention to detail makes a big difference to your bottom line.


As part of our Google Shopping management service, we produce ad copy that’s designed to grab attention and prompt click-throughs without overstepping the line into spam territory. And we continually test and optimize your ads for maximum conversion and ROI.

We work with great companies of all sizes


Like Google Ads, the Google Shopping platform requires retailers to bid for the top spots in product search results. The amount you’re willing to pay per click is just one factor that determines whether your product listing appears above or below your competitors. The trick is identifying the right keywords to bid on to keep CPC low while driving traffic and sales. This is where our Google Shopping management services really shine.


The foundation of our Google Shopping ads management service is a customer-centric approach. We start by understanding your unique target audience and what they’re looking for at each stage of the buyer’s journey. Then we create a bespoke shopping campaign designed to guide them smoothly from discovery to purchase.

You can build awareness, drive traffic, acquire new customers, and retarget customers with Google Shopping Ads. Knowing what performance each part of the funnel can drive is critical for managing a full funnel approach, and it’s what we do every day.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

How do I know if I should invest in Google Shopping?

Investing in Google Shopping is a no-brainer if your goal is to increase traffic and sales from online shoppers. It’s one of the most effective marketing channels for eCommerce businesses, with the potential to reach millions of customers actively searching for products like yours.

How much should I invest in Google Shopping?

There’s no set amount that you should invest in Google Shopping, as it will vary depending on your business goals and budget. We’ll sit down with you to discuss your goals, do the math, and develop a plan within your budget.

How do you develop my Google Shopping strategy?

Once we understand your business goals, we’ll develop a customized Google Shopping strategy tailored to your needs. This may include optimizing your product feed, setting up dynamic remarketing, and creating powerful product ads that stand out from the competition.

What will my ROI on Google Shopping Ads be?

ROI from Google Shopping can depend on several factors, but most businesses achieve an average return on ad spend of $2 for every $1 spent. Highly optimized and well-managed campaigns can double or even triple this ROI.

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