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24 Sure-Fire Ways to Increase Online Sales

Tick off the quick wins and dive deeper into the long-term strategies you absolutely must do to drive sustainable online sales growth.

Online sales starting to slow?

It can happen with any eCommerce business.

Sales are going along steadily, then new competition arrives or your competitors start spending more on their digital marketing. 

Before you know it, your sales have flatlined and your profits are under threat.

You need to raise your game. 

Regardless of the specifics of your current situation, you’ve come to the right place. We’ve listed 24 tactics that you can action to increase online sales. 

 

How to use this guide

Start with the quick wins – these are things you can do today that require little strategy or investment. 

Most of them are slight adjustments to your website – they might seem insignificant, but they can drive a massive shift in results. 

Next move onto the long-term tactics. These require more strategy and marketing budget. But they are the must-dos if you are going to not only increase online sales but drive sustainable sales growth for your eCommerce site. 

The number one thing to remember is that it’s critical to make as many first sales as you can. 

Then keep improving your funnel to sell to as many new and old customers as possible, and grow your customer lifetime value

 

Whatever you use, test, test and test again. Digital marketing is all about testing, refining and testing again. If it increases online sales, keep it! If it doesn’t, try something else. 

So, without further ado, let’s get straight into the good stuff. 

Here’s everything you need to increase online sales...

 

The quick wins to increase online sales

1. Point out which plan or product is most popular

Humans are simple creatures – we like doing things that other people like doing. We like to buy things that other people buy. 

It’s called the “bandwagon effect.”

The way you can use this on your site is to show new customers what other people are buying and using. 

This adds social proof to the product or service and influences the decisions your customers make. 

On a service pricing page, show the most popular plan or product option.

Online course provider Teachable states which plan is most popular on their pricing page, which is designed to drive business sales online:

 

3 plans

Rather than listing different prices, add in a name for each plan in your tier. Calling a plan “Pro”, “Premium” or “Plus” makes people feel like they’re getting access to additional features and inspires them to want to pay more for that service.

Another tip? Add recommendations to help customers differentiate the best product for their needs, like Trello:

trello

Product reviews are another handy way to increase sales ASAP. This adventure gear retailer shows testimonials and Trustpilot reviews across its product pages to maximize social proof:

wildearth

You could also show the popularity of products like this adventure gear retailer, which shows when a product was last purchased or viewed:

shopping screenshot

Or add a small pop-up that shows when someone has bought a product:

jordyn

2. Offer free shipping

Okay, this is probably the most expensive option in this quick win list, but it is a sure-fire way to increase online sales fast. 

A recent report by National Retail Federation (NRF) found that 75% of consumers surveyed expect delivery to be free even on orders under $50, up from 68% a year ago. 

More than half of shoppers (55%) would even abandon a cart if they get to the checkout and find that free shipping isn’t included, according to research by The Baymard.

If you do choose to offer free shipping – shout it loud and proud. 

This could be the single thing that keeps people on your site ready to buy, rather than checking out your competition. 

ASOS displays its free shipping offer on its home page:

asos-1

We’re not saying you should offer free shipping to everyone and risk going broke. 

Run the numbers to see if you can cover the cost of shipping when the total order is over a certain amount. 

The advantage of this is that people will often buy more just to reach that limit and get free shipping! 

The NRF research showed that 65% of consumers look up free shipping thresholds before adding items to their online shopping carts.

Another option is to discreetly bundle shipping in the advertised price of the product or service. Customers won’t get a surprise when they hit the checkout button, and you won’t cop any losses for shipping.

If none of these options are viable, there’s always flat-rate shipping. This is a good way to give your customers greater predictability around the cost of delivery, without breaking the bank.

Just make sure to calculate your flat-rate fee based on average order volume and shipping costs, otherwise you might end up having to foot part of the bill.

3. Build trust from the minute a customer lands on your eCommerce site using trust icons

How important are trust icons?

One study revealed a shocking 61% of online shoppers decided not to purchase because a site lacked a trust seal. 

You probably already use trust icons on your checkout page, with a description of your security measures. 

Look at ways to extend these throughout your site, starting with your homepage, like Amazon:

amazon-1

Another trust signal is a money back guarantee. When you use a money back guarantee, you are showing customers that you back your products, and that builds trust.

While we’re on building trust, social proof is a powerful tool that can make a MASSIVE difference to your conversion rate. 7 in 10 shoppers will trust a recommendation from someone they don’t even know, provided it doesn’t come from the brand itself. 

If you can get others to say your products or services are great, rather than saying it yourself, you’ll instantly gain credibility and win your customers’ trust.

There are a number of ways to do this. You could add testimonials to your homepage, like MailChimp:

mailchimp-1

Or add reviews to your homepage and/or product pages like Casper: 

caspar

Live social proof is another way to build customers’ trust in your brand while also giving them a feeling of FOMO if they don’t shop ASAP:

pro-subscription

Of course, it’s worth mentioning that you shouldn’t go overboard with badges and banners on your website. Before you start adding testimonials or social proof, make sure you’ve got a crystal-clear idea of who your customers are and what they value. 

A good way to do this is to go back to your buyer personas.

What are their biggest blocking points, and how can you address them with trust signals?

For example, if a customer is worried about the high price point, a money-back guarantee would help reassure them that they can always get a refund. 

Likewise, you can cherry-pick testimonials or reviews to include that speak directly to their concerns.

4. Remove steps from your checkout process

Increasing sales is about relieving pain points and that means making your checkout process seamless. 

Nothing will see customers leave your site faster than a long, complicated checkout process. 

Every step you add to your process adds more time and frustration to your customer's experience. 

Optimizing your checkout process to be streamlined with flexible options can dramatically reduce shopping cart abandonment and is a great way to increase online sales.

Need proof?

Look at Amazon. 

The online shopping behemoth has earned untold dollars from its 1-Click Ordering option. 

Research by the Baymard Institute revealed that 27% of cart abandonments are due to a complicated or extended checkout process.

A massive 35% are because the site wanted them to create an account. 

 

reasons-for-abandonment-during-checkout

 

How can you streamline your online checkout?

Go through this checklist:

  • Shorten checkout forms to only essential information

  • Reveal the form bit by bit, so the customer isn’t overwhelmed

  • Include the whole checkout process on one page

  • Don’t force customers to create an account – offer a guest check-out option 

We love this simple checkout page by 2XU:

 

2xu-2

This checkout process by Serengetee is targets millennials who are shopping on their mobile phones, with a one-page checkout for mobile shopping:

serengetee

(Source: BigCommerce)

5. Add lots of payment options

This is an extension of the previous point, because the more payment options you offer, the easier the checkout will be for customers. 

Remember, it’s all about removing hurdles so customers find it easy to spend money with you. 

If you only accept Visa and MasterCard, you’re alienating lots of potential buyers.

Make sure you have the capability to accept debit cards as well as PayPal and Apple Pay.

payment options ecommerce-1

 6. Use incredible product images

Beautiful product images are vital to your eCommerce site. They provide the first impression of the product and can help the customer make a rapid purchase decision.

But one good image isn’t enough to win over customers. Remember, web visitors can’t touch your products, hold them or try them on. 

That’s why you need multiple incredible product images showing your product in different ways. Design your website with sales at the core, and it won't matter if you're a small business or big brand - you will increase online sales.

Use these best practice tips:

  • Display the product from multiple angles 

  • Use a neutral backdrop for at least one image

  • Add lifestyle images to show the product being used or worn

  • Make it easy for customers to zoom in and magnify 

  • Use close-up images of product features and special details (such as zips, shoe grip). 

This example from Serengetee ticks all the boxes with a neutral backdrop, lots of beautiful lifestyle images, and a close up:

product images example -1

(Note the pop-up in the bottom left corner too – social proof at work!)

These are images that are sure to get shared on social media too, another way to help increase sales.

Now you have ticked off the quick wins to increase online sales, let’s dig deeper into the long-term strategies you absolutely must do to drive sustainable growth. 

 

The must-do big wins to increase online sales

Before you delve into any of these strategies to increase online sales, you need to do two very important things.

First, each of the strategies below relies on you knowing your customer and what lies behind the buying decision. 

The way to do this is to build a buyer persona.

This is a tool that helps you dig deep into what your buyer thinks, how they behave and why. 

There are lots of ways to build a buyer persona, but the number one technique is to go straight to the source. Interview your customers and find out who they are. 

Once you have a detailed picture of your customer, use it to inform every decision you make around your web design, SEO, PPC, email marketing, social media posts, content, social media advertising and much more. 

Second, your biggest increase in online sales will come when you focus on repeat customers.

Online stores typically get 43% of their revenue from their existing customer base. 

This figure rises to a massive 75% percent when online stores spend time and effort cultivating sales from repeat customers. 

That means showing your repeat customers some love. 

Not just special discounts and sales invitations. 

 

You need to show them that you get them. Leverage your customer insights – everything you know about them – to suggest products they will like, to provide a web experience they engage with and content that inspires them to buy from you. 

Now we have focused your mind well and truly on your customers, let’s focus on the big win strategies to grow online sales:

7. Get long-term search visibility with SEO

Search engine optimization (SEO) has the highest ROI of any eCommerce marketing tactic. So, if you’re not investing in SEO for your eCommerce site, you’re missing out on huge potential to increase online sales.

SEO is hands-down the best way to get a sustainable stream of high-converting leads.  

Why?

Look at the facts:

  • 85% of people use Google to research products when making shopping decisions 

  • 37.5% of all traffic to eCommerce sites comes from search engines 

  • 1 in 4 of eCommerce orders are directly tied to organic traffic

Most importantly, around 75% of people don’t go past the first page of search results.

This means if you want to get in front of shoppers when they’re looking to buy, you must improve your visibility on search engines using SEO. 

How do you do that?

The quick answer is this:

Start by doing keyword research to find the types of keywords potential customers are searching for. 

Then build a site architecture based on what you find.

Do on-page and technical SEO to ensure search engine bots can crawl your site efficiently. 

Write unique product descriptions, optimize images, and provide social proof through reviews. 

And deliver a seamless user experience using a fast site, better mobile experience and intuitive design. 

Phew!

To summarise that into one overarching strategy: you need to focus on creating an incredible user experience. 

That’s what OMG did for activewear brand Ryderwear. We created and implemented a custom strategy tailored to their goals, which included:

  • Authority-building SEO strategy with quality and targeted link building

  • Optimization of website and content structure, involving technical and onsite SEO

  • Gap analysis of competitors to identify even more strategic opportunities

 

The results were incredible: we increased qualified traffic by 140%!

Ecommerce SEO example-1

But this didn’t happen overnight. Remember, SEO is a long game. You can’t expect results overnight. It takes a rock-solid SEO strategy crafted for your target audience, and a dedication to monitoring and optimizing this strategy time and time again.  

8. Invest in high quality content

Google’s mission is to deliver “useful and relevant results in a fraction of a second.”

The answer lies in CONTENT. 

The more useful and relevant your content is, the better your eCommerce site will rank on search engine results pages, and the more potential customers you will attract to your site. 

It goes the other way too. Poor content turns away customers from your site and sends warning signs to search engines that people aren’t getting what they need from your content. 

The result? Your pages rank lower. 

The bottom line is clear: invest in high quality content if you want to increase online sales.

For an eCommerce site, this comes down to a few critical tactics

  • Include multiple photos of your product 

  • Build a blog and create a hub around your industry or niche, such as fashion, health and wellness, or home DIY

  • Create product round-ups and listicles (i.e. “X gifts mom will absolutely love”)

  • Shoot ‘how to’ videos showcasing your product in action

 

9. Use responsive design

Did you know that 72.9% of ALL retail eCommerce sales happen on mobile?

The majority of your customers are shopping on the small screen. If your website isn’t primed for sales on smartphones or tablets, you’re likely to be losing out on a hefty chunk of revenue.

That’s why responsive design is more important than ever in 2022.

Make sure your eCommerce website looks and feels great to use on mobile devices. 

This means having a simple and clean design, clear navigation, prominent buttons that are easy to tap and located within the thumb-friendly zone, and fast loading times.

Another important one is to offer quick log-in and express or one-click check-out. At 85.65%, mobile shopping carts have the highest abandonment rate of all devices (abandonment rates on desktop, for comparison, sit at 73%). 

Give customers the option to quickly tap and check out their cart in a couple of clicks to maximize your conversions, like Amazon:

add to cart

10. Use keyword research to create highly relevant page URLs and categories

Find out the search terms your ideal customers type into Google Search, and break this down to different stages of their journey. This will help you find the short and long tail keywords. 

People use different search phrases depending on where they’re at in their buying journey. 

Searchers tend to use long-tail keywords (longer, more detailed search phrases or questions) when they are deeper into the journey because they have a better idea of what they’re looking for.

For example, if your customers are searching “summer dress”, they are most likely looking for ideas and inspiration:

ecommerce keyword research example-1

This more detailed search shows the searcher has narrowed down what they are looking for:

Then, at a category and page level, the most SEO friendly pages have keywords in the right places. ecommerce keyword research category example-1

Now add those keywords and phrases into meta titles, meta descriptions, product descriptions and alt tags. 

This ensures Google knows what each page is about, so it can show it to searchers when they type in your keyword or phrase. 

Focus on your category pages first, because if someone finds your category pages in the search engine results, they have access to all the products within that category.

11. Tailor your content for each stage of the buying journey

The second part is to ensure your content shows up on search results pages at every stage of the buying journey. 

  • For Awareness, focus on creating eye-catching, entertaining content that grabs your audience’s attention and holds it. Provide inspiration and ideas. 

  • For Consideration, educate your audience on problems and challenges they can overcome with your product. Add comparisons between products. 

  • For Decision, open up conversations before a sale and help the sales team seal the deal. 

There are tons of tools out there to help your content rank in search engines and they are a great way to refine your strategy. Some of them are free, some require a subscription.

Buzzsumo is at the top of our list. 

Use the tool to search your keywords and find out who’s writing about what in your niche and how consumers are engaging with that content.

This will help you work out what’s trending and publish your content at the exact right time for maximum engagement. 

Lastly, try to feature your customers in your content whenever possible. Social proof is the obvious one here, but there are also other ways to do this throughout every stage of the buying journey:

  • Improve awareness by sharing user-generated content across your blog, social media and other channels

  • Encourage consideration with how-to and review videos featuring loyal customers

  • Share case studies and profile customers on your website or blog

Gymshark does this incredibly well by highlighting their customers and ambassadors regularly throughout their content program — such as during its Black Friday campaign where different athletes faced off in different challenges wearing their preferred Gymshark gear:

hiit max

12. Google Shopping

We know what you’re thinking: is Google Shopping really necessary to increase online sales? 

The answer is YES. Here’s why:

Shopping ads account for roughly 75% of clicks from non-branded product searches, according to Search Engine Land.

All queries considered (branded and non-branded), Shopping ads drive around 52% of eCommerce advertisers’ clicks. 

And a study by Searchmetrics shows that Google Shopping Ads account for 80% of all search spend.

This percentage of search spend generated more than 85% of all clicks.

The truth is, failing to do Google Shopping could actually be losing you online sales. Because if your competitors are visible, and you’re not, where do you think your customers will shop?

Here’s how it works. 

As with Google Ads, Google Shopping is a pay per click (PPC) process. You’re bidding for the top spots.  

When a potential customer searches in Google for products, they’re served Shopping ads. Take a look at the “summer dress” search again:

Google shopping ads example-1

They can also click on the Shopping tab to see the full results. This is where they can filter the results and narrow down the products, until they find one to click on. 

Google shopping ads example 2

To become a Shopping advertiser, link your Google Ads account to Google Merchant Center. 

This is the important bit: 

You need to set up your product data feed, which is a spreadsheet that describes and organizes every product in your catalog so Google can easily understand it. 

This is critical because you don’t create your own ads – Google indexes your product data and creates a digital profile for your store. 

When a user searches for a product, Google uses this information to automatically generate the most relevant Shopping ads and show these to the user. 

This means you can advertise your products to potential customers who’ve shown interest in buying them.

But you still need to consider that every buyer will have a different level of intent. 

That’s why the success of using Google Shopping lies in how you adjust your bid to match the likelihood of a consumer actually buying your product. 

Use these top tips:

  • Bid at the SKU level and focus on your top performing products, spend less on those that are obviously struggling to bring in customers.

  • Start with mobile ads then add desktop shopping ads to find the optimal placement.

  • Add negative keywords to your product groups to control when your ads do NOT show. 

  • Use remarketing lists to customize bids to previous visitor audiences, such as cart abandoners, returning visitors and previous customers.

Achieving great results with Google Shopping comes down to putting in the time and effort to manage, test and optimize your campaign. 

It’s not a set and forget tactic – use data to drive your actions and you’ll see incredible results with your online sales.

13. Design irresistible email sequences 

Sell more even when customers have left your site. 

Email marketing is an old-school tactic, but when it comes to growing online sales, you cannot afford to ignore it. 

In fact, email marketing accounts for approximately 23% of online sales. 

But here’s the catch – you need to get personal. 

Use personalized email automation sequences to follow up with customers based on their engagement and interaction with your site. 

If you’re sending inspiration, product suggestions and content based on what you know they want and need, they are far more likely to click through and purchase when the time comes. 

How do you get them to give you their email address in the first place?

Add a newsletter sign up on your home page with an incentive and clear calls to action for them to provide their email address.

2XU offers a 10% discount on the visitor’s first purchase. They also ask whether the visitor is male or female, which will help them tailor the content immediately:

email sequence personalisation example-1

Another store sends the discount in an email with inspirational product ideas based on what the visitor was searching on the website:

ecommerce email example-1

See how the offer is only valid for 7 days? A sense of urgency in your calls to action are very effective in driving online sales. 

Once you have your email list, use your customer data to send emails that nurture them through the buying process and keep you front of mind, like this one:

ecommerce nuture email example-1

 

The best email sequences should include a good mix of free, relevant content to keep people opening and clicking through:

  • Special offers and discounts

  • Case studies and testimonials

  • Quick tips and videos

  • Inspirational content

  • Answers to FAQs

 

14. Chase down your abandoned carts

Set up your email marketing campaigns to follow up cart abandoners. Cart abandonment emails are triggered when customers leave the website without completing the checkout, but have items in their cart. 

These emails are insanely effective at driving online sales as they remind and lead potential customers back to the site to complete their order.

cart abandonment-1

 

According to a Salescycle report, 46.1% of all cart abandonment emails are opened.

And you shouldn’t stop at just one email. 

A cart abandonment email campaign can be more than one email to follow up with customers until the cart is recovered.

customer cart recover ecommerce-1

 

15. Invest in PPC campaigns

Not all of the best tactics to increase sales are free. Sometimes you’ve got to spend money to make money. That’s the case with pay per click advertising.  

We could write a whole book about PPC here, but instead let’s focus on the key tactics proven to improve eCommerce sales.

The first one is simple: create PPC campaigns based on your product category keywords.

This will drive traffic directly to your category pages, or the “aisle” shoppers are looking for. 

The result?

You save the user time, reduce your bounce rate, and increase your conversion rate. 

Better still, create a campaign for each category with ad groups for each subcategory. You’ll soon be able to pinpoint exactly where you’re making the best returns, and where you can improve. 

Your second must-have tactic is to create ad groups for specific products you know are good sellers and have a decent amount of search volume. 

Bid on product-specific keywords and write a compelling ad with the exact product name in the headline, then send the traffic directly to that product page. 

The volume of clicks and impressions won’t be as high as your general search terms. But you’ll be amazed at how the conversion rate compares. Those people who type in the specific keywords and click on your ad will have far higher intent to purchase. 

Ca-ching!

Another thing many eCommerce site owners don’t consider is how landing pages match the paid ads. 

This is where you can really increase skyrocket your online sales.

Here’s where to focus your attention:

  • Make sure your landing pages closely resemble the layout and color scheme of the ad used to promote that landing page.

  • Pay attention to the message match. The landing page should have the same copy (or at least the same message) as your ad.

 

16. Double down on retargeting

If you aren’t retargeting your ads, you’re missing out on a huge opportunity.

When a visitor comes to your site, develop a targeted ad campaign to reach them as soon as they leave. 

Retargeting ads are proven to have much higher click-through rates and conversion rates than typical display ads. 

This research by Wordstream even shows conversion rates increase the more time the user sees the ad. 

If the customer abandoned their shopping cart, your retargeting campaign can also be set to remind them to come back and complete the purchase. 

How can you get the most bang for your retargeting buck? 

Google Display Network and Facebook offer the greatest reach for your remarketing campaigns when used together. 

GDN reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites.

Meanwhile, social media giant Facebook has more than 1.6 billion users.

The upshot is that running your retargeting ads on both GDN and Facebook will maximize your success. 

Our advice? Make it easier to manage retargeting campaigns on different platforms with a tool like AdRoll. 

17. Make your landing page match the ad

Millions of businesses in the United States use PPC ads to spread the word about their products and services.

In fact, platforms like Google Ads and the Google Display Network are EXTREMELY effective when it comes to increasing online sales, with 79% of marketers saying that PPC is hugely beneficial for their business. 

But if your landing page doesn’t match the ad, you’re likely not getting the best return on ad spend (ROAS) from your campaign.

When users click on an ad, they do so expecting to learn more about the promotion or product advertised.

If the landing page ends up going someplace else entirely, that’s incredibly jarring for your target audience — and a surefire way to turn them off shopping with you.

 

The simple act of creating a consistent experience from when users click on your ad to when they arrive on your landing page can work wonders for your bottom line.

So how do you do it?

First and foremost, make sure the message on the ad matches the message on the landing page.

A user clicking on an ad promoting affordable sports shoes is going to expect to get just that — and if you align your landing page with your user’s expectation, you’ll have far fewer drop-offs along the way.

Another less obvious (but equally important) consideration is having a consistent look and feel. The colors, layouts, fonts and imagery used in your ads should follow through to the landing page in some capacity. Otherwise, users will think they’ve clicked through to a different brand entirely.

Outdoor gear brand Kathmandu does this well when promoting their post-Christmas Boxing Day sale in display ads:

kathmandu

Once a user clicks through, they’re presented with a landing page with the same color scheme and logo, which delivers on the promise in their ad:

kathmandu 2

18. Show trust icons on the checkout page 

Trust icons aren’t just for the homepage.

In fact, when it comes to sealing the deal at checkout, these little signals can be the difference between a successful sale and no sale at all.

In fact, in one study, 6 in 10 online shoppers chose NOT to make a purchase if the website didn’t have a trust seal.

So what are these trust icons?

First and foremost, you need to assure your customers that it’s safe to pay. The safe checkout or secure payment badge is one of the most important badges, as it indicates that your checkout process can be trusted, information is encrypted, and your customer’s credit card information is safe and secure.

 secure checkout ecommerce -1

Having a secure payment seal is exactly the way to make sure you build trust and start increasing sales.

The real estate on your checkout page is also a good place to pop additional testimonials from existing customers to really seal the deal. 

xeroshoes

19. Use a personal CTA

What would you be more likely to click: “Book demo now” or “Book your demo now”?

Although they’re essentially the same message, the simple inclusion of a personal pronoun like “you” or “my” instantly adds a sense of relatability and belonging to any CTA.

It makes your customers feel less like they’re being commanded to do something, and more involved in the process.

You could also choose to ditch the formal CTAs altogether ad go for something a little more casual and unexpected, like “Yes please” or “Take me there”:

madewell

These effective CTAs inject personality into the overall shopping experience, and catch your visitor’s eye.

Just think: could you help but click on “Yes please”?

ugmonk cta

20. Provide a chat feature on your website

Chatbots have come a long way in recent years.

While it used to be that chatbots could only serve basic functions, like responding to the price of an item or directing uses to a certain place on your website, today’s chatbots are capable of handling 68.9% of customer inquiries from start to finish.

On top of that, 68% of shoppers say they like chatbots because they provide fast answers on demand — rather than having to wait for an actual representative.

Adding a chatbot to your website can free up your service team’s time AND create a more fluid path to conversion for your customers. 

For example, Dollar Shave Club uses a chatbot to answer frequently asked questions about its platform:

dollar shave club chatbot

Chatbots can also be combined with live chat functions for even more conversions.

By making your team available to customers at the click of a button, you’ll be able to mitigate any objections to shopping with you and improve the overall shopping experience.

princess chat

Need more proof? Some companies have increased their conversion rates more than twofold simply by adding a chat feature!

21. Be active on social media

Want to make sure you’re maximizing sales from all angles? 

It’s time to connect your online store to your social media accounts.

Connecting your website to your social media encourages users to follow you, even if they aren’t quite ready to buy. Once they’re part of your community, you’ll have multiple opportunities to promote your business to them, even if they don’t return to your online store.

Make sure your social media handles are easy to find on your website, such as in your header:

joe allen

Or in your footer:

footer social media

Don’t forget to keep your social media up to date with your latest promotions and products either. Add a link to Facebook or Instagram Shopping to direct your community back on your website to buy, buy, buy.

22. Increase loyalty with excellent customer service

While it’s natural to try to find new customers to increase sales, there’s a huge gold mine of opportunity you could be missing: your existing customers.

Your existing customers are a great source for more sales because:

  1. They already know and trust your brand

  2. They’ve demonstrated a need for your products or services

  3. You likely already have their contact information

In fact, increasing the customer retention rate by just 5% has been shown to boost profits from 25% to a whopping 95% in some cases.

Look after your customers with excellent customer service, and you’ll naturally see a big uplift in your sales.

So how do you create satisfied customers that will come back, time and time again?

It's about making customer satisfaction part of your overall marketing strategy.

This includes activities like:

  • Asking for their feedback after their purchase

  • Addressing any concerns or queries that your customers have

  • Responding to reviews on social media or other platforms

  • Wishing them a happy birthday

  • Extending exclusive offers to them

 

23. Run strategic promotions on your website

Promotions are a great way to boost online sales and drum up interest for your online store. 

It could be for big seasonal events, like Mother’s Day, Black Friday and Cyber Monday, or Christmas:

walmart promo

Or you could celebrate milestones like your company’s birthday, the Superbowl, or even just a flash sale just because.

Also, keep in mind: regardless of the promotion you run, promote, promote, promote.

Amplify your sale across all your paid and owned channels to spread the message far and wide. You might have to fork out a bit of extra effort and ad spend, but with the right offer and the right avenues, you’ll be raking in the revenue before you know it.

24. Perform A/B Testing 

With everything above, the one thing you must do to improve your results is A/B testing. 

Some things will work better than others. Some things won’t work at all. But you can only know for sure by A/B testing.

Here are a few tests you can perform across your eCommerce site right now:

  • Change the text in your call to action buttons. This simple change could result in an immediate increase in online conversions for free!

  • Test different hero shots on your category pages.

  • Try different headlines on your home page.

  • Test using fewer fields in your forms. 

Longer term, make sure you’re A/B testing on a bigger scale with landing pages, offers and social media ads, to name a few. 

 

Ready to put these strategies to work?

Now the real work starts. But where should you begin? We’ve made it easy to get started with our free digital audit. Claim yours today to get a free 30-minute strategy call with one of our Growth Gurus, a comprehensive free audit of your online marketing AND a free 6-month multichannel game plan.

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