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Search engine optimization (SEO) refers to the practice of optimizing a website and its content to improve its visibility and rankings on search engine results pages (SERPs). It involves various techniques and strategies to increase organic (non-paid) traffic to a website. When a user searches for a specific query on search engines like Google, Bing, or Yahoo, the search engine algorithm analyzes numerous factors to determine the most relevant and valuable results to display. SEO helps businesses ensure that their website appears higher in the search results for relevant queries, making it more likely for users to visit their site. There are many branches to quality SEO, all of which our SEO specialists will utilize as part of your tailored SEO strategy.

Any SEO specialist worth their salt starts their SEO strategy with an audit. Once you come on board with OMG, we’ll get to know you and your business before conducting a thorough SEO audit of your website. We’ll analyze everything from your website’s layout to its copy and landing pages to determine where it stands against your competitors. 

Our Gurus will then recommend how to take your website to the next level through various SEO solutions. We’ll identify quick wins, long-term opportunities, and more — anything that will get your website to the top of Google’s rankings.

One of the easiest and biggest ways to win online with SEO marketing is through keywords. These refer to the words your existing and potential customers use to search for products and services within your industry. Our job is to find your business’ most profitable and relevant keywords. 

To do that, we’ll first need to understand what the average customer looks like for your business and how they behave online. We’ll consider factors such as the customer journey, search platform, and more to maximize your website’s visibility wherever possible.

It’s a known fact that users drift toward sites with exceptional content. From informative blog posts to dazzling product descriptions and detailed FAQs, you need high-quality copy crafted to attract and retain customers. Our talented team of copywriters will produce unique and engaging content that strikes the perfect balance between search engine optimization and content that bring your brand to life.

They’ll tell stories, inform your customers about your business, and showcase your unique product offerings in a light that’s hard to resist. 

Link building is all about building your business’ domain authority to improve your online rankings. It refers to the process of getting high-ranking and credible websites to link to yours to boost your own credibility. Think of it as a helpful recommendation from a friend. 

Our SEO specialists will focus on building a catalog of high-quality links that not only give your site the ranking boost it deserves to attract new customers but are also relevant to your current audience, giving them a leg up as well. 

Premium SEO strategies not only consider the elements a user sees on a page but also what goes on under the hood. Technical SEO is the process of improving your website’s accessibility, navigation, and crawlability for users and search engines. Depending on your site needs, this could include everything from improving page speed to implementing schema, setting up SSL, amending 404 errors, updating your XML sitemap, and tweaking your internal linking structure.

Users rely on local and nearby businesses more and more every day, which means your business has the opportunity to tap into these searches. We are a local SEO agency that can help you do that. For example, establishing and optimizing your Google My Business profile can give your business a captivating online presence. Our SEO specialists will also rely on keywords and other SEO elements to improve your local visibility. 

There are many reasons a business should seriously consider including SEO services as part of its marketing efforts. The majority of online experiences begin with a search engine. By implementing effective SEO solutions, businesses can increase their visibility and exposure to potential customers actively searching for products, services, or information related to their industry.


Additionally, SEO helps attract highly targeted traffic to a website. By optimizing for specific keywords and phrases relevant to their business, companies can reach users more likely to be interested in their offerings, resulting in better conversion rates and higher chances of generating leads or making sales. 


SEO involves optimizing various website elements, such as site structure, navigation, page speed, and mobile-friendliness. These optimizations help search engines understand and rank the site better and enhance the user experience. A user-friendly website with easy navigation and fast loading times can lead to higher engagement, reduced bounce rates, and increased conversions.


Effective SEO services can also positively contribute to your business’ online reputation. High-ranking websites are often perceived as more trustworthy and credible by users. When a website appears on the first page of search results, it signals to users that the search engine considers it relevant and authoritative, leading to increased trust and credibility for the business. 

In today’s digital landscape, businesses face fierce competition. Investing in SEO solutions can give them a competitive edge by helping their website rank higher than their competitors’ websites in search results.


At Online Marketing Gurus, we provide results-driven and data-backed affordable SEO services, to bring more people to your website and help turn those people into profit for your business. For so long, we’ve seen other SEO agencies promise quick fixes and short-term solutions to businesses with big dreams. While these SEO solutions can deliver the results you’re after, they’re not sustainable and can disappear as quickly as they roll in. So, as passionate SEO fanatics, we decided to do something about it. 

Our professional SEO services are completely tailored, starting with a comprehensive SEO audit looking specifically at your positioning in the market. We find this is the best way to deliver the results you’re looking for. After all, how can you make strategic moves forward when you don’t know where you currently stand?

We have years of experience delivering tangible results as both a lead generation and eCommerce SEO agency. A lot of SEO agencies will claim they can get you to the top positions on Google, but that doesn’t matter if it’s the top position for terms that your customers aren’t actually searching. That’s the OMG difference. Get started with a comprehensive and tailored SEO strategy by contacting one of our Gurus today, or check out some of the factors that go into a standard SEO plan with us below. 


First things first, we need to get a good look at your business’ current online presence. We get to know your business and your ideal customer base. We then dive into the data and see how your target audience behaves online.

We’re talking about how they search for businesses like yours, the search engines they use to source information, and the social media platforms they regularly interact with — but we don’t stop there. 

We also audit your industry and how Google decides who to rank first. This is an essential foundation to increasing organic search visibility on Google. We would say our SEO specialists use this time to focus on becoming an expert in your industry, but the truth is, they already are.


Keywords are the terms users type into Google, in order to find a website and keyword research is the key to an effective SEO strategy. Keywords come in all shapes and sizes and fall into different categories, such as short-tail, long-tail, exact match, phrase match, and more. Our job is to find the ones that will get your website in front of the eyes of ready-to-convert customers. 

We identify all the different ways your target audience are searching online, and make sure the content on your website shows clearly why you are the best website in your industry. Our thorough keyword research will help turn casual browsers into loyal customers.


It may surprise you to know that a lot of elements of technical SEO are things you actually cannot see. Google goes beyond keywords, links, and copy to determine your site’s authority. It crawls and understands your website using technical elements, the most basic ones being an XML sitemap, robots.txt file, and if you have an international website, x-default and hreflang tags. Never heard of this unusual jargon before? Don’t fret; our SEO specialists will explain these elements to you in a simple way, ensuring you understand every recommendation and tweak we plan to improve your website. 

Technical SEO is the building blocks to any good strategy – if this is wrong, Google may be unable to find and reward you for all the other optimisations you are making. Chat with one of our SEO specialists today to find out how we can boost your technical SEO efforts.


Off-page SEO refers to the optimization efforts performed outside your website to improve its visibility and authority in search engine rankings. While on-page SEO focuses on optimizing the elements within your website, off-page SEO involves activities conducted on other websites, platforms, and online channels to enhance your site’s reputation, relevance, and credibility in the eyes of search engines.

For instance, a backlink is a hyperlink from elsewhere on the web, to your website. It acts in a similar way to a job reference, telling Google that your website was helpful and other people may like it too.

Backlinks directly impact your domain authority, which is still a fundamental ranking factor that Google considers. That’s why the work our in-house link building team do is crucial to a successful SEO strategy.


The third pillar of SEO, and the most widely known is content. Good SEO content can target users at different points of their user journey and help you to build trust with not only Google, but your audience.

We do not believe in content for the sake of content. We are strategic and deliberate with our approach, and it works. Our SEO specialists will devise a tailored content plan to enhance your online presence and boost credibility in your respected field. 

Whether it’s informative blog posts, thought-provoking FAQs, enticing product or service descriptions, or in-depth commentary on a relevant topic in your industry, our brilliant team of copywriters will produce unique and high-quality content that ticks all your boxes and meets your content goals.

We work with great companies of all sizes

We work with great companies of all sizes and we've
helped big name brands grow even bigger


Online Marketing Gurus is an award winning SEO agency, with some of the best Search Engine Optimisation consultants around. Our team takes all the guesswork out of taking on Google and they get you to the top positions where it counts. Our strategies have been recognized around the world as some of the best, so it isn’t just us that think so! Here are just a few reasons why our clients love working with us. 

An SEO company you can trust
We understand that handing over your website to strangers can be a scary decision. After all, your business is an endeavor you’ve built from the ground up, so you want to know it’s in safe hands. With OMG, you’ll have a team of passionate experts guiding you through it all. Your dedicated team of Account Manager and SEO Consultant will keep you updated every step of the way, reporting not only on wins but on challenges and opportunities as they arise. Having a plan and sticking to it just isn't enough to get your website to the top of Google nowadays. You need a proactive SEO company that can react quickly to any changes in the Google algorithm.
Longevity for your business
Every agency promises results, but you need to make sure you partner with one that will get you to the top of Google and then keep you there. We have years of experience as an SEO company ensuring our clients get ahead and stay ahead of the competition where it matters. Whether you’re after leading eCommerce SEO tactics or fantastic copywriting, our team of Gurus is here to keep you in business for a long time.
An SEO agency that cares about your company
We know what it takes to build a successful company, so that's why we are so passionate about helping you achieve the goals you dreamed of with yours. Whether you want to get to the top of Google in your local area, or you want your website to reach customers in another country, we can help you.
No false promises, no cheap tricks — just high-quality, long-lasting revenue-raising results. Discover how OMG can help you grow your business online through SEO marketing by contacting us today.



Bespoke Baby is an Australian retailer that offers premium and essential baby products for new moms and newborns. But despite their luxurious and unique product offerings, the competition was fierce, and standing out online was becoming increasingly difficult — so they decided to come on board as an OMG client. 

Once our Gurus conducted an SEO audit, they discovered Bespoke Baby’s site wasn’t organized effectively for SEO, impacting their rankings and user experience. Moreover, our SEO specialists identified countless low-hanging fruit opportunities that could improve traffic to core product pages. 

By combining relevant and profitable keywords, creating unique content, boosting on-page SEO elements, and building a highly optimized Shopify website, it wasn’t long before Bespoke Baby started seeing results. 

In just nine months, we achieved a whopping 50x increase in organic monthly search revenue, a 100% increase in organic conversions, and monthly site visits of between 1,000 and 6,000. The best part? These results are just the beginning.

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While Net To Pet stoked vet-recommended brands, delivered round-the-clock customer service, and boasted several years of industry experience, competition for online real estate saw the business missing out on conversion and lead opportunities. Given the competitive nature of the pet supply industry in Australia, our SEO specialists knew they had a decent challenge ahead of them.

Net To Pet needed an SEO campaign that would not only help them take out the top spot but keep them there for years to come. So our Gurus got to work with an in-depth market and competitor analysis to discover potential growth opportunities, dove deep into the site’s technical SEO needs, and investigated the keywords likely to churn the most profit. 

The result? An impressive 220% increase in organic search revenue, a 500% boost in organic conversions, and an ROI ratio of 12:1 in just 15 months. Not too shabby.

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Before becoming an official OMG client, independent and boutique dental surgery clinic in North Sydney, Quality Dental struggled to solidify its online presence and authority. They came to us with the goal of wanting to grow their practice by increasing conversions through organic traffic. Our Gurus recommended an SEO and PPC campaign to accomplish this.

Following a standard OMG SEO website audit, our SEO specialists discovered their website wasn’t as SEO-friendly as it could be and began sourcing the right keywords while optimizing their web pages. We also developed a hyper-focused PPC campaign that reached the right audience and crafted a bullet-proof link-building strategy to improve online authority. 

As a result, Quality Dental gained a 55% increase in organic keywords, a massive growth of 190% in conversions, a 34% boost in referring domains, and a 38% reduction in cost-per-click for PPC campaigns. Now that’s something worth smiling about.

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

I’m new to SEO. Why should I trust OMG with my SEO campaign?

We get it. Search engine optimization can be complex as it is, let alone consulting with someone who claims to be an expert in it, so let’s break it down. Our SEO services are straightforward and transparent, providing clear visibility into every aspect of your campaign, including strategies, optimizations, and tweaks. Unlike many SEO companies that manipulate their results, we remain committed to complete honesty and accuracy. We rely solely on verifiable data, ensuring we deliver a white-hat SEO campaign that consistently generates genuine and long-lasting results on all search engines.

Not to mention that all our revenue-generating SEO strategies are driven by results. This means solid numbers back every digital marketing concept or insight we propose. Don’t believe us? Check out this OMG stat: we’ve got over 1,000 satisfied clients who have achieved significant search engine success during our years in business!

In-house SEO vs. outsourcing SEO, which is better for my business?

When it comes to implementing SEO strategies for your business, you have two main options: in-house SEO or outsourcing SEO to an external agency or specialist. In-house SEO refers to having an internal team or dedicated employees within your company responsible for handling all aspects of SEO while outsourcing SEO involves hiring external agencies to manage your website’s optimization. 

With an in-house SEO team, you have direct control over the strategy, execution, and monitoring of SEO activities. You can leverage your staff’s industry knowledge to create tailored SEO strategies that align with your unique brand, products, or services. Quick decision-making and coordination are often more feasible in an in-house setting. 

On the other hand, SEO specialists, like the team at OMG, are solely focused on providing SEO services, which means they have extensive knowledge, expertise, and experience in the field. They keep up with the latest trends, algorithm changes, and best practices, allowing them to implement effective strategies. Agencies also have access to various tools and resources to uncover best practices and conduct competitor analysis and industry benchmarks.

And by outsourcing SEO services, you save time and resources that would otherwise be spent on hiring, training, and managing an in-house team. This gives you greater flexibility over your operations, as you’ll have more time to dedicate to other areas of your business.

How long does SEO take to work?

The timeframe for SEO results can vary depending on various factors, including the competitiveness of your industry, the current state of your website, the quality of your SEO efforts, and the search engine algorithms. For instance, on-page optimization may take a few days to weeks to show results. Meanwhile, off-page optimization can take several weeks or even months. 

It’s recommended to view SEO as an ongoing investment rather than a quick fix. By focusing on creating valuable content, optimizing your website, building quality backlinks, and staying committed to best practices, you can increase the chances of achieving long-term success in search engine rankings.

Are you the cheapest SEO agency?

No, but that shouldn’t scare you away.

As a leading SEO firm, we pride ourselves on our commitment to high-quality practices that generate long-lasting revenue growth. Unlike other agencies that may pride themselves on being cheap, we understand that such an approach rarely yields long-term search engine optimization results. 

In fact, engaging with these SEO firms can lead to penalties from Google and other search engines due to their dodgy practices. Remember, cheaper doesn’t equate to better when it comes to quality SEO services. At OMG, we differentiate ourselves through our hands-on, results-based approach. Our SEO campaigns and content marketing plans are carefully implemented to drive significant improvements in your business over the long haul.

Can I increase sales with SEO?

Absolutely! We are an eCommerce SEO agency with the skills and resources to drive sales. SEO helps attract organic traffic from search engines, meaning we entice users actively searching for products or services related to your business. These users have a higher intent to purchase than those reached through other marketing channels. By targeting specific keywords and optimizing your website accordingly, SEO can bring in highly relevant traffic, increasing the likelihood of conversion and sales.

Integrating SEO with other marketing efforts, such as content marketing, PPC, and social media, can further amplify its impact on sales growth.

What does an SEO agency do?

An SEO agency specializes in providing professional search engine optimization services to businesses. Their primary goal is to improve a website’s visibility and rankings on search engine results pages (SERPs) through various strategies and tactics. While every SEO company provides different solutions to clients, common SEO services you can expect include:

  • Website audit and analysis — Any reputable SEO agency starts by conducting a comprehensive audit of your website to identify areas that need improvement. This assessment helps them understand the current state of your website’s SEO and develop an effective strategy.


  • Keyword research — They should also conduct in-depth keyword research to identify relevant search terms and phrases your target audience uses to find products or services like yours. They consider search volume, competition, and user intent to select the most valuable keywords to optimize your website.
  • On-page and off-page optimization — SEO agencies optimize the elements within your website to make it more search engine-friendly. This includes optimizing title tags, meta descriptions, headings, content structure, URL optimization, internal linking, page speed, site maps, and keyword usage. 
  • Link buildingSEO agencies employ various techniques to acquire authoritative and relevant backlinks from reputable websites. This may involve outreach, guest posting, content promotion, social media engagement, and other link-building strategies. 

Of course, SEO is an ongoing process, which means the work of an SEO specialist is never done. SEO agencies should continuously monitor, analyze, and refine their strategies based on performance data. They must also stay updated with industry trends, algorithm changes, and best practices to ensure your website remains competitive and adaptable to search engine updates.

How do I choose the right SEO agency?

Choosing the right SEO agency is crucial for the success of your online marketing efforts — and there are a few factors that must be considered before beginning your search, such as your goals. Determine what you want to achieve with SEO, whether it’s increasing organic traffic, improving search rankings, or driving conversions. Having specific goals will help you find an agency that aligns with your objectives.

Look for an agency with a proven track record of success in SEO. Consider their experience in your industry and their ability to handle businesses of similar size and complexity. Ask for case studies, client references, or portfolio examples to assess their expertise and results. It’s also important to evaluate the range of SEO services the agency offers and avoid agencies offering generic, one-size-fits-all SEO solutions

A successful partnership with an SEO agency also involves consistent collaboration and transparency. Consider the agency’s approach to collaboration and how they involve you in the decision-making process. Ensure they provide regular reports and insights that allow you to track progress, understand the impact of their strategies, and make informed decisions.

By considering these factors, you can evaluate and choose an SEO agency that fits your business needs and budget and aligns with your goals, helping you steer toward online success.

Do you work with big or small clients?

Both! Whether you’re a small business, a thriving enterprise, or anything in between, we’re here to supercharge your digital presence. Let us help you achieve exceptional outcomes, regardless of your company’s size. From skilled tradespeople to online retailers and even the largest corporations spanning various industries, top-notch SEO agencies understand that the key to remarkable results remains the same. We’ve likely collaborated with businesses similar to yours, making it even easier for us to assist you in your growth journey.

What’s the difference between SEO and PPC?

SEO focuses on driving organic traffic to a website by optimizing its content, structure, and other elements to improve its rankings in search engines. On the other hand, PPC is a paid advertising model where businesses bid on keywords and pay each time a user clicks on their ads. It involves creating targeted ad campaigns and bidding for ad placements in search engine results or other online platforms. Unlike SEO, PPC generates immediate traffic, but businesses pay for each click they receive.

As you can see, SEO and PPC both have their own advantages, so don’t be surprised if our SEO specialists recommend a hybrid approach to your online marketing! 

What SEO services do you offer?

Just about everything! We pride ourselves on being a full-service SEO company. When you come on board with OMG, you’ll have access to the following SEO services

  • Enterprise SEO — Our team of experts is dedicated to providing tailored SEO solutions that can seamlessly scale your business. Our strategies are backed by solid evidence and will seamlessly integrate into your online marketing approach, acting as the missing piece that completes the puzzle.
  • Local SEO — Looking to dominate the search results in your local target market? Our local SEO specialists are highly skilled in crafting the perfect local SEO campaign that will outshine the competition.
  • Lead generation SEO — Increase your qualified leads and attract website visitors eager to become loyal customers with our lead generation SEO strategy. We will effectively connect with your target market and deliver your desired results.
  • eCommerce SEO — Stay ahead of the competition on search engines with our specialized eCommerce SEO services. From implementing schema markups and integrating reviews to creating compelling content that perfectly complements your social media marketing efforts, let our experts upgrade your online store.
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