Struggling to get on top of search engine results pages? Make like the professionals do and start listening to SEO podcasts.
SEO podcasts are a great way to sharpen your skills, keep up with Google’s latest algorithm updates, and discover actionable strategies to outrank the competition. They’re also perfect if you can’t the time to read lengthy blog posts — all you need to do is download them, then plug in on the daily commute or over a cup of coffee.
Whether you’re a marketing manager looking to stay on top of the game, a business owner wanting to brush up on all things Google or a seasoned search guru, there’s an SEO podcast for you.
Here are 15 of the best SEO podcasts to add to your playlist.
#1. The In Search SEO Podcast by Rank Ranger
The In Search SEO Podcast by Rank Ranger is hosted by Mordy Oberstein, the head of communications at SEMRush. Every week, the host interviews SEO experts on the hottest changes, findings and trends coming out of the SEO industry. Previous guests include John Mueller, a Search Advocate at Google, SEO legend Bill Slawski, and author Hayk Saakian.
The great thing about The In Search SEO Podcast is that no week is the same. You might find the podcast talking about white hat link building in one episode, delving into the process of repurposing Google reviews in the next, or discussing local SEO strategy. And regardless of which topic’s on the cards, you can guarantee you’ll walk away with actionable insights for your own SEO strategy.
#2. SEO for the Rest of Us by Brendan Hufford
If you’ve ever found SEO advice to be inaccessible, you’re DEFINITELY not alone. That’s why SEO expert Brendon Hufford decided to make a no-BS SEO podcast with actionable strategies that work in the real world.
As the name suggests, SEO for the Rest of Us is for people who want SEO explained in a way that’s easily digestible — along with tips that can be implemented to actually increase visibility for products, services and content. Hufford offers up a good mix of interviews, conversations and his own personal experiences, all specifically geared towards entrepreneurs, marketers, and business owners.
#3. Search Engine Journal Show
Search Engine Journal Show is run by Search Engine Journal, one of the biggest authorities in search marketing. Unlike other SEO podcasts, Search Engine Journal Show doesn’t just cover organic search. Hosts Brent Csutoras, Danny Goodwin, and Loren Baker discuss everything related to digital marketing, from SEO and PPC to content marketing, social media, and more.
One major drawcard of Search Engine Journal Show is that the publication has access to a TON of SEO experts, which means they can go deeper on certain topics like technical SEO, Wordpress SEO for enterprises or entity building for Google’s Knowledge Graph.
#4. SEO Podcast: The Unknown Secrets of Internet Marketing
SEO Podcast has been around since before SEO podcasts were trending, with the first episode airing in 2009. The fact that they’ve managed to amass over 3.6 million listeners during this time should tell you everything you need to know about the quality of this show. Fast-paced and on-point, hosts Matt Bertram and Chris Burres dissect all of the latest SEO news into one episode that’s jam-packed with information.
Each episode includes a daily tip, a review of a recent article from the digital marketing space, and any new movements in the SEO world. You can even submit any challenging SEO questions to the guys using #SEOPodcast on Twitter, which might get answered in an upcoming episode.
Another reason why this is one of the best SEO podcasts out there? SEO Podcast offers plenty of information for you to sink your teeth into. At 500-plus episodes and counting, you’ll never be short on listening material.
#5. Marketing O'Clock
If you want to get the latest digital marketing news and events with a dose of humor, Marketing O’Clock is the perfect place to start.
This podcast discusses the biggest news from the previous week, whether it’s search engine optimization, PPC, social media marketing or trending marketing campaigns. However, Marketing O’Clock’s biggest selling point is by far the standout trio of hosts: Greg Finn, Jessica Budde and Christine ‘Shep’ Zirnheld are great at wrapping up the current news and events in an accessible and enjoyable way for listeners.
#6. The Authority Hacker Podcast
Dubbing itself as “The Most Practical IM Talk Show on Youtube & Podcast!”, The Authority Hacker Podcast is one of the best SEO podcasts for marketers looking to wrap their heads around all things search marketing. Internet marketing hosts Gael Breton and Mark Webster take an informal style to podcasting and discuss trending SEO and digital marketing topics, as well as answer listener questions.
Each episode is filled with actionable tips and case studies from a real successful online business, which makes it even more relatable for web marketers, marketing managers and entrepreneurs. Previous examples include the risk and reward of paying for links (spoiler alert: don’t do it), how to achieve the perfect Core Web Vitals, building and managing a massive editorial team, and must-have SEO tools when you’re launching a new website.
#7. Everyone Hates Marketers: Learn to Stand The F*ck Out
The name alone should be enough reason to give this podcast a go. Created and hosted by Louis Grenier, the former Senior Marketing Strategist at Hotjar, Everyone Hates Marketers is one of those SEO podcasts that’s high on quality and low on fluff.
Some of the topics that the podcast has covered include how to stay authentic when talking about social issues, how to get journalists to actually read your stuff, and how to create content that actually drives conversions and leads. With no ads and no BS, this is a must-listen for anyone who wants to get maximum ROI from their listening time.
#8. EDGE of the Web
EDGE of the Web is all about giving marketers access to best practices on how to improve SERP rankings. In his hour-long SEO podcasts, host Erin Sparks dives into digital marketing industry trends and tactics with a core focus on SEO, while also covering other topics like SEM, conversion rate optimization, email marketing and more.
Expect to find interviews with some of the leading minds in SEO today, including SEO professionals from SEMrush, Go Fish Digital, and seoClarity. There are currently more than 460 episodes available on all the popular podcast platforms, from iHeartRadio to iTunes and Spotify.
Unlike other podcasts on this list that are broadcast as a bi-weekly SEO podcast or a weekly content marketing podcast, MozPod adopts a serialized approach that’s broken down into seasons. Hosted by Brian Childs from the influential SEO platform Moz, MozPod was made to tackle the steep learning curve that marketers need to undergo to learn new skills, level up existing SEO skills, or even stay on top of their daily tasks.
MozPod episodes are less than 30 minutes long and easy to digest, which makes them perfect for the daily drive to and from work. In each episode of this interview-style SEO podcast, Childs talks to different marketing and SEO experts and asks them questions that most marketers don’t know (and are too afraid to ask).
#10. Women In Tech SEO Podcast
Like most industries, the field of search engine optimization is largely dominated by men. That’s why Women in Tech SEO founders Sarah McDowell and Areej AbuAli decided to start their very own series of SEO podcasts that amplifies the thoughts, learnings and stories of women in the industry.
Women in Tech SEO is an informative, enjoyable, and inspiring listen for everyone who wants to learn new search engine optimization (SEO) tactics or keep up with the most recent industry trends. On top of being the go-to place for the women in SEO community, every episode is named in the same format as episodes of Friends — think The One Where We Discuss Local SEO With Levi Williams-Clucas or The One Where We Discuss Having A More Human Approach To Site Structure With Aiala Icaza Gonzalez.
#11. The Page 2 Podcast: An SEO Podcast
Nobody wants to be on page 2. But at some point or another, SEOs will find themselves on the second page of search results, fighting to get their clients back to the top. That sums up the concept of The Page 2 Podcast in a nutshell: a podcast that puts people, not search engines, at the heart of discussions.
In their weekly podcast, Jacob Stoops and Jeff Louella speak to the industry’s best and brightest to learn more about their experiences, successes and failures, and what life as an SEO is really like. On top of being highly relatable and deeply engaging, The Page 2 Podcast also comes chock full of strategic and tactical insights that online businesses can apply to their own SEO strategies.
#12. Experts On The Wire
Experts On The Wire is a monthly SEO podcast hosted by Dan Shure, who also runs the Evolving SEO blog. In each of the SEO podcasts, listeners can expect to discover new trends, tactics and tools from the world of SEO, along with real stories from individuals and businesses on their triumphs and pitfalls.
What’s clear from the podcast is that Dan Shure keeps the fantastic company in his work as an SEO consultant: previous guests include SEOmoz founder and CEO Rand Fishkin, Backlinko founder Brian Dean, and data marketer Annie Cushing. A snapshot of the most recent online marketing topics covered on Experts On The Wire include conducting a large-scale site migration in-house, automation for SEO, and the evolution of Google.
#13. Crawling Mondays
One of the best things about Crawling Mondays (aside from its name) is how actionable every episode is. Every month, SEO consultant Aleyda Solis shares reviews, interviews and news covering all aspects of SEO, from huge topics like keyword research and link building to niche subjects like developing and optimizing an affiliate digital marketing website. On top of being available as a podcast, Crawling Mondays episodes are released as videos on YouTube.
#14. The Recipe For SEO Success Show
All digital marketing experts on the planet want the formula to rank higher in search engine results pages, which is part of the reason The Recipe For SEO Success host Kate Toon has had such a great response to her show. As an award-winning SEO copywriter and consultant, Kate has achieved her fair share of SEO success and uses her podcast to share her wisdom with others.
The Recipe for SEO Success Show covers all aspects of SEO, from newbie topics like keeping up with keyword research to other digital marketing concepts, like leveraging Google Search Console. Every episode contains real-life case studies, actionable SEO (search engine optimization) tips and techniques, and the latest trends from experts in the industry.
#15. Search Off The Record
If you’ve ever wanted to hear about SEO from the horse’s mouth or wanted a real search engine nerds podcast, Search Off The Record is your go-to. In each episode, Google’s very own Search Relations team takes listeners behind the scenes of Google to provide context on the decision-making behind launches, new features in Search Console, and upcoming projects that are in the pipeline.
Warning: this technical SEO podcast contains fewer pieces of actionable advice than other digital marketing listens on this best SEO podcasts list. However, it is INCREDIBLY useful if you want to gain a better insight into why Google makes the decisions it does - and how these decisions affect your business.
Level up your SEO knowledge in 2022
SEO podcasts are an efficient, effective way to grow your understanding of all things search engine marketing. But the SEO podcasts listed here aren't the only source of intel out there. The amazing thing about search engine optimization is that there's a ton of information available out there from seasoned industry experts who have been there, done that - including the OMG Blog.
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