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Guru’s Guide June

3.5min read

Inside the Instagram Algorithm: How Your Feed Is Curated

We wanted to share some interesting insights from a recent video posted by Instagram CEO, Adam Mosseri, where he explains how the Instagram algorithm works and what factors it favors for posts, reels, and stories.

According to Mosseri, the algorithm is designed to show users content that aligns with their interests. It takes into account various factors like the accounts they follow, the posts they engage with, and the types of content they interact with the most. He also mentioned that the algorithm undergoes regular updates to enhance the overall user experience. Instagram aims to show users more of the content they love while helping them spend less time on the app.

Here are some key takeaways from Mosseri’s post:

  • The Instagram algorithm strives to display content that’s relevant to your interests.
  • Continuous updates are made to improve user experience.
  • There’s no magic formula for getting more views on Instagram.

If you’re eager to increase the visibility of your posts, here are a few things you can try:

  • Share high-quality content, such as well-lit photos/videos, accompanied by interesting captions.
  • Utilise relevant hashtags to connect with people who share similar interests.
  • Engage with other users by liking, commenting, and following their posts, which can lead to increased visibility in their feeds.
  • Consider running ads if you’re serious about growing your following. This enables you to target specific demographics and interests.

By following these tips, you can boost your chances of reaching a wider audience on Instagram.

Apart from Mosseri’s insights, a few other factors affect how your posts are ranked in the Instagram algorithm:

  • Your location: If you’re posting about something relevant to your location, it’s more likely to be seen by people in your area.
  • The time of day: Posting during peak times, like during the day or evening, can increase the likelihood of your post being seen by more people.
  • Device type: Instagram considers the device you’re using. Posts viewed on mobile devices tend to receive more visibility than those viewed on desktop computers.


Understanding how the Instagram algorithm operates can help you make informed decisions about the content you share and how you engage with others. This knowledge can significantly improve your chances of reaching more people and growing your Instagram following.

Happy posting and engaging!

Australian Consumers Want More Control Over Their Personal Data

We came across a fascinating report that sheds light on the growing concerns of Australian consumers regarding the use of their personal data. According to Twilio’s recent findings, 84% of the surveyed Australian adults expressed concern about their personal data being used without their consent.

One striking revelation from the report is that many consumers are unaware of how their personal data is being utilised. Surprisingly, only 38% of respondents claimed to understand how businesses are leveraging their personal information.

These findings clearly indicate that Australian consumers are seeking more control over their personal data. They want to be well-informed about how their data is used and have the ability to choose who can access it.

  • Protection from Unwanted Usage: Consumers are apprehensive about their personal information being utilized by businesses in undisclosed or unapproved ways.
  • Security Concerns: The fear of data breaches and the misuse of personal data for fraudulent activities is a significant factor driving the demand for greater control.
  • Mitigating Discrimination: Consumers are wary of the potential for businesses to employ personal data to discriminate against them, leading to unfair treatment in areas such as loans or job applications.


So, what can be done to address these concerns and provide consumers with more control over their data?

Businesses play a crucial role in promoting transparency by openly communicating their data collection and usage practices. By allowing consumers to opt out of data collection or use, businesses can empower individuals to make informed decisions.

On an individual level, consumers can also take steps to protect their personal data. This includes being mindful of the information they share online and implementing strong passwords and security measures to safeguard their devices.

Now, let’s take a moment to consider the positive aspects of sharing data:

Sharing data can actually assist you in finding what you’re looking for by enabling relevant and personalized ads tailored to your interests.

When you willingly share data with a business, it helps them understand your preferences and interests better. Consequently, they can provide you with ads and recommendations that are more likely to align with your needs.

Remember, the decision to share personal data ultimately rests with you. It’s essential to weigh the potential benefits and risks before making a choice.

We hope this information helps you navigate the complex landscape of data privacy and make informed decisions that align with your values and priorities.

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