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89 Jaw-Dropping SEO Statistics In 2022

Whether you’re ready to catapult your website to the top of Google where it counts, ready to make your business case, or start working with an SEO agency, you’ll need numbers to guide the way. 

Here’s the ultimate list of incredible, jaw-dropping SEO statistics and insights. 

We’ve divided the SEO statistics into topics so you can easily skip to the stats you need, or just sit back and read them all. 

SEO Strategy Statistics

How does search engine optimization fit within your digital marketing strategy?

These are the stats you can take to your boss to prove your business case for SEO. Or, compare your SEO strategy to other marketers to see if you’re on track.

(We also have a long list of digital marketing statistics you can use)

Let’s dive in...

  • 41% of large companies consider link building as the most difficult SEO tactic. (Ascend2/Conductor)

  • SEO has 20 X more traffic opportunity than PPC on both mobile and desktop. (Jumpshot/Moz

  • 82% of marketers report the effectiveness of SEO is on the rise, with 42% stating it’s increasing significantly. (MarketDive)

  • 61% of marketers say improving SEO and growing organic presence is a top inbound marketing priority. (HubSpot)

  • 70-80% of search engine users are only focusing on the organic results. (HubSpot)

  • The first result alone for any given search gets an average of 20.5% of the clicks on the page, dropping to 13.32% for the second result and 13.14% for the third. (Ignite Visibility)

  • Google dominates the search engines (unsurprisingly!), accounting for 92.42% of all global desktop search traffic, followed by Bing at 2.61% and at Yahoo 1.9%. (StatCounter)

  • Brands and agencies in the USA invested $72.02 billion for SEO services in 2018 alone (Borrell Associates).

  • Organic search is responsible for 51% of all website traffic, compared to 10% from paid search, 5% from social media, and 34% from other sources. (BrightEdge)

  • Marketers who use a combination of organic SEO and PPC ads in their marketing strategies see an average of 25% more clicks and 27% more profits compared to those who only use a single search engine marketing tactic. (Search Engine Land)

  • 84% of marketing professionals say they outsource all or part of their SEO implementation to specialists. (Ascend2)

  • The majority of businesses spend $5,000+ per month on SEO. (Moz)


User and Search Behaviour Statistics

Think you know how people are searching? You might be surprised! Use these fascinating stats to inform your SEO strategy and ensure you’re getting in front of the right audiences.

  • 8% of search queries are phrased as questions. (Moz)

  • The typical user performs searches that are about 3 words long. (Moz)

  • 90% of searchers haven’t made their mind up about a brand before starting their search. (SearchEngineWatch)

  • 18% of searches lead the searcher to change their query without clicking on any results. (Moz)

  • Search is getting personal – Google has seen a 60% growth in mobile searches for “__ for me” in the past two years, and an 80% growth in mobile searches for “__ should I __” in the past two years. (Think with Google)

  • 95% of people only look at the first page of search results. (Brafton)


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Voice Search

“The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.”

This was what Amit Singhal, the head of Google’s search rankings team, famously said about the future of Google’s search technology during a conversation with Guy Kawasaki at SXSW Interactive in 2013.

During the past decade, Google has taken several bold steps toward this lofty, ambitious goal, and one of the most exciting advances has been in the field of voice search and natural language processing technology.

However you feel about it, there’s no doubt that voice search is on the rise – but how will it impact your SEO strategy in 2022 and beyond?

  • 50% of all searches will be voice searches by 2020. (comScore)

  • 27% of the global online population is using voice search on mobile. (GlobalWebIndex Voice Search Report)

  • Around 30% of all searches will be performed without a screen  (Gartner)

  • 65% of 25 to 49 year-olds speak to their voice-enabled devices at least once a day. (PWC, 2019) 

  • Smart speaker shipments grew by almost 200% year on year in Q3 2018 globally. (Strategy Analytics, 2018)

  • Voice is forecast to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019)

  • 40.7% of all Google voice search results came from featured snippets. (Backlinko)



Search Engine Optimization & Content Statistics

SEO and content marketing go together like peas and carrots. Content should be your first priority when thinking about SEO.

Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility.

Whether it’s blog articles, product pages, an about page, testimonials, videos or anything else you create for your audience, getting your content right means you’ve got a foundation to support all of your other SEO efforts.

So exactly how important is content to your search marketing strategy, and what trends should you be using to inform your tactics?

  • 61% of B2B marketers are concerned about SEO and search algorithms when it comes to content marketing. (CMI)

  • Websites with a blog typically have 434% more indexed pages than those without. (Forbes)

  • Business websites with blogs have 97% more inbound links, which ultimately helps SEO performance. (HubSpot)

  • Refreshing old blog posts with new content and images can boost organic traffic by as much as 111%. (Backlinko)

  • For 57% of marketing professionals, on-page content development is effective for SEO. (Ascend2)

  • 1,000+ words is average length of long form content that receives more shares and links than shorter form content. (Buzzsumo/Moz)

  • Websites with a blog typically have 434% more indexed pages. (TechClient)

  • 45% of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (Econsultancy)

  • High quality content and link building are the two most important signals used by Google to rank your website for search, according to Andrey Lipattsev, Search Quality Senior Strategist at Google. (Search Engine Watch)

  • The average page 1 result on Google contains 1,890 words. (Backlinko)

  • 7 out of 10 marketing professionals are optimizing video for SEO. (Renderforest)

  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot)

  • About 25% of Google searches have at least one video in them. (SearchEngineJournal)

  • Including a video in a blog post increases organic traffic from search results by 157%. (Search Engine People)


Video SEO Statistics

Video SEO is search engine optimization that focuses on optimizing videos for maximum traffic and visibility. Video SEO has different mediums that it can be optimized, including on traditional Google searches, where more and more video results are returned in organic search results. In addition, Video SEO involves trying to rank videos in the Google Video Search. 

Often when talking about Video SEO, most people are talking about YouTube. YouTube has one of the the largest search engines in the world, which also makes it the largest video search engine.  

Video SEO is about optimizing your video for different search engines, like traditional Google searches, Google Video Search, YouTube, and more.

However, as it is rather new, compared to traditional search, it is often easier to rank on the first page for video than it is for a website.

Discover more video search statistics:

  • 7 out of 10 marketing professionals are optimizing for video search. (Renderforest)

  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot)

  • About 25% of Google searches have at least one video in them. (SearchEngineJournal)

  • Including a video in a blog post increases organic traffic from search results by 157%. (Search Engine People)

  • Video is 50x more likely to get organic ranking on the first page than plain text results. (SEO Inc.

  • 62% of Gen Z and Millennial consumers want visual search more than any other new technology. (ViSense)

  • Video has an 11,000:1 probability of making it to the first page of Google. Text based results have a 500,000:1 probability of making it to the 1st page. (Forrester)

  • Video search results have a 41% higher click through rate (CTR) than text based results (AimClear)

  • Videos add 2 minutes to the average time a user spends on your site. (Comscore)

  • Blog posts with video have a 53x higher chance of ranking on the first page of Google. (Convince & Convert)

  • Blog Posts with Videos see a 157% increase in search traffic compared to solely text based blog posts (Search Engine People)

  • Videos appearing in search engine results increased by 75.75% in 2017 (GetSTAT)

  • Blog Posts with Videos attract 3x more inbound links than text based blog posts (Moz)

  • 88% of videos ranking on Google rank in the top 10 for YouTube for the same search (Perficient)

  • 55.2% of Google searches ranking first in Google do not rank first on YouTube for the same search (Perficient

  • 56.8% of Google result that return multiple video results have a different order of videos than when you do a similar search on YouTube (Perficient)

  • The average length of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko)




General Google Statistics 2022

The number of people using Google searches a day is currently over 7 billion, which is 81,000 user searches per second.

We can’t have a list of SEO stats without including some meaty numbers from the search chief itself, Google. Understanding Google and how it works helps you fine-tune your SEO strategy for success. 


  • 8.59 is the average number of organic desktop search results that Google shows on page 1. (SearchMetrics)

  • 32.5% is the average traffic share the first Google organic search result gets. (Chitika)

  • The average traffic share generated by the sites listed on the first Google search results page is 91.5%. (Chitika)

  • Google shows on average 8.5 organic mobile search results on page 1. (SearchMetrics)

  • In 2019, there are around 5.5 billion searches done on Google per day, or over 63,000 search queries done every second. (InternetLiveStats)

  • 1 billion+ people use Google search every month. (Google via Business Insider)

  • There are around 40-60 billion searches happening on Google in the United States each month. (Jumpshot/Moz)

  • Google currently holds 76% of the total search engine market share. (Net Market Share)

  • 15% of daily queries on Google have never been searched before. (Google)

  • The average Google search session lasts under one minute, from the time of the initial query to loading of the search results page and selection of any results. (Jumpshot/Moz)

  • 66% of distinct search queries result in one or more clicks on Google’s results, while 34% of searches get no clicks at all. (Jumpshot/Moz)

  • Google has indexed hundreds of billions of web pages – the index is about 100,000,000 GB large. (Google)

  • Search queries using the “is __ worth it?” format have increased by 80%. (Google)

  • Search queries using the “__ to avoid” format have increased by 150%. (Google)

  • The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” (Google)

  • In 2018, Google Images made up 22.6% of all internet searches and Google Maps accounted for 13%. (SparkToro)

  • When Google began in September 1998, it only averaged about 10,000 daily search queries. (The Search)

  • The first Google mobile search result gets an average organic click-through rate (CTR) of 26.9% (Search Engine Journal)

Local SEO Statistics 2022

Local SEO refers to the process of optimizing your online presence to attract more business from relevant local searches. These local searches take place on Google and other search engines and are shown as local search results e.g. you can probably find local results if you search for 'Italian restaurant' from your mobile device.

That last point is an important one—this isn’t just about Google.

People search for a local business using various search engines, Google, Bing, Yelp, Apple Maps, etc. So if you’re not optimizing your site for local search, these local SEO statistics will soon put that right.


  • 30% of all mobile searches are related to location. (Think with Google)

  • 0.9% of Google.com search results get a click on Google Maps. (Jumpshot/Moz)

  • Google “near me” searches increased by 500% from 2015 to 2017. (Think with Google)

  • 4 in 5 consumers use search engines to find local information. (Google/Ipsos Media)

  • 18% of local smartphone searches led to a purchase within a day. (Google/Ipsos Media)

  • 54% of smartphone users search for business hours (Google/Ipsos MediaCT/Purchased)

  • And 53% search for directions to a local store. (Google/Ipsos MediaCT/Purchased)

  • 65% of people use their phone in their “I-want-to-buy” moments. (Think with Google)

  • 78% of location-based mobile searches result in an offline purchase. (HubSpot)

  • 46% of all searches have a local intent (SEOroundtable)

  • 50% of consumers visit a retail outlet within 24 hours of a local mobile search. (Marketing Land)

  • 86% of people look up the location of a business on Google Maps. (SEMRush)

  • Yet 56% of local businesses have not yet claimed their listing for Google My Business. (SearchEngineLand)


Mobile Search Statistics 2022

Mobile SEO is no longer an option – it’s an imperative.

People spend more and more time on their mobile devices, interacting with the web in a variety of ways. But even when you use your phone or tablet as you would a desktop computer, there are many differences between the 2, including the way that search engines work.

To reach people on all devices, you can optimize not only for search engines on desktops, but also for mobile.

Unlike desktop, mobile search engine optimization (SEO) is impacted by the location of the user, the size of their screen, the device’s operating system, and more. Understanding these differences makes it possible to improve your rankings across devices and grow your business.

These mobile SEO statistics below prove the incredible power of mobile search, as well as some little-known trends in how people are using mobile search to get the answers they need.

Discover more mobile SEO statistics below:

  • 40.9% of Google searches performed on mobile devices result in an organic click, 2% in a paid click, and 57.1% in no click at all. (Jumpshot/Moz)

  • The top position on page one of a Google search result has a CTR of 31.28 (AdvancedWebRanking)

  • 52% of global internet traffic comes from mobile devices. (Statista)

  • 73 billion is the estimated number of phone calls generated from mobile search alone by end 2018. (Acquisio)

  • Mobile searches for “brands like” and “stores like” have grown by 60%+ over the past two years. (Think with Google)

  • 71% of mobile searchers expect mobile pages to load as fast or faster than desktop sites (Hubspot)

  • 9 out of 10 mobile searches result in the consumer taking action, with over half leading to purchase (Search Engine Land)

  • Over 51% of smartphone users have discovered a new brand or product while conducting a search on their smartphone. (Google, 2018) 


Organic Traffic Statistics

SEO is much more than ranking on the first page for of Google. It's about increasing the organic traffic to your website for relevant user searches and queries.

Whether you're optimizing your website for a Google voice searches or mobile search traffic, you ultimately want the same thing: organic (or free) traffic to your website.

Discover some of the search engine traffic statistics for organic:

  • Google holds the majority of the worldwide search engine market share. Microsoft Bing holds the second-largest market share in the world.(Backlinko)

  • The first Google mobile search result gets an average organic click-through rate (CTR) of 26.9%. (Search Engine Journal)

  • The percentage of browser-based searches on Google.com that resulted in no organic.com clicks is 45.25%. (SparkToro, June 2019)

  • The average organic desktop search result is 9.9%. (BrightEdge)

  • Google has the highest CTR (CCR) Google desktop results (CPR). (SmartInsights)

  • On the first page alone, the first five organic results account for 67.60% of all the clicks. (Impact Plus)

  • Google’s search algorithm uses more than 200 ranking factors to rank websites. (Google)

  • 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks, which is one of the major ranking factors. (Ahrefs)

  • Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (HubSpot)


Search Engines Statistics for 2022 and Beyond

Need some solid numbers to add to your SEO business case? We’ve sourced some of the most performance-driven stats for SEO.

  • Branded searches have higher click-through rates on the top half of page 1 of Google. (HubSpot)

  • The average click-through rate for position 1 on a Google search query is 19.30%. The CTR for position 2 is almost half at 10.57%. (HubSpot)

  • The average CTR for first place on desktop is higher than mobile, at 31.52% and 24.05% respectively. (Advanced Web Ranking)

  • 21% of searches lead to more than one click on Google’s results. (Jumpshot/Moz)

  • 68% of all online activities start with a search engine. (Inter-Growth)


Ecommerce SEO Statistics for 2022

What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.

If your website doesn’t appear in the search engine results page, you lose critical access to qualified and interested ecommerce customers.

Your products might have a space on the web, but are they findable?

SEO is a powerful marketing tactic for online stores, driving conversion rates like never before and ensuring they show up in the organic search results every time.

Learn more Ecommerce SEO statistics:

  • 44% of people start their online shopping with a search engine. (nChannel)

  • 23.6% of ecommerce orders are directly linked to organic traffic. (Business Insider)

  • 37.5% of all traffic to ecommerce sites comes from search. (SEMrush)

  • Amazon was the brand with the biggest overall improvement in organic search performance on Google in 2018, with a 21% increase in search visibility. (Searchmetrics)

  • 56% of consumers visit Amazon first if they have shopping in mind. (Kenshoo)

  • Of the billions of searches that happen on a given day, 15% of daily searches are new to Google. (Search Engine Land).


Over to you 

Surprised to find out how people are searching today? Shocked to see the impact of mobile, local and voice search?

Now, your next step is to work out how to use these statistics to inform your future SEO strategy. 

Whether you’re just getting started or ready to invest more in your SEO, dive into our A-Z SEO Guide to plan your next move. It’s totally free and all yours to digest today!

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