array(1) { ["quality_session"]=> bool(false) }
Increase in organic transactions
Increase in organic revenue
Increase in organic traffic
Increase in keywords ranking for top 3 positions

The Challenge

Key Problems

Lots of "low-hanging fruit" opportunity, with many crucials keywords ranking on page 2 and 3
Low website authority compared to key competitors in Eco Wear and everyday basics
While AU presence was strong, the indexation and visibility in NZ was extremely low
Some technical issues involving 404 errors, hreflang tags and the XML sitemap
NDA Client Case Study

Known for their comfortable, soft and sustainable products, this Bamboo Eco Wear Brand is loved worldwide. All their beautifully designed essentials are made with the highest-quality materials that are ethically produced.

It all started, when two friends turned their love for fashion and health into an eco clothing brand, both good for you and the planet. Best of all, the company partnered with a game-changing charity where proceeds from all sales were donated to environmental non-profits, with the belief that by taking small steps, we can create big change.

The brand looked to connect with eco-conscious shoppers across the globe, aiming to leverage the powerful world of search and so, partnered with Online Marketing Gurus on a hyper-targeted SEO strategy. The goals? To drive positive growth and revenue from SEO, along with creating meaningful visibility online.

Our Approach

Our SEO Gurus formulated an evidence-based SEO strategy surrounding the company’s main focus of meaningful visibility to turn positive growth and revenue. The strategy encompassed technical, on-page, and offsite SEO tactics to make the dream a reality for the sustainable clothing retailer.


Technical SEO to streamline a high performing website


Strategic link building to increase website authority and therefore visibility


In-depth on-page SEO optimisations, including developing a content strategy and optimizing all metadata


Leveraging audit insights to hone in on high-return opportunity

Strategy & Execution

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