1150%
increase in organic conversions YoY
267%
increase in organic traffic YoY
422%
increase in ‘top 3 positions’ keyword reach
350%
increase in organic non-branded clicks on SERPS YoY

The Challenge

Key Problems

Unutilised / Unoptimised metadata and headings
Schema Markups not optimized
Content on category pages was lacking value
No implementation of goal tracking present to measure success

If you are on the hunt for a family or divorce lawyer in Brisbane, look no further than Barton Family Lawyers, a well-respected and specialist Family & Divorce Law Firm with offices in Petrie, Aspley and Chermside. 

Dedicated to helping you navigate through difficult issues, these Brisbane Family Lawyers will aim to achieve the fairest and most practical outcome for you and your family as quickly and cost-effectively as possible. 

In July 2020, the law firm reached out to Online Marketing Gurus wanting to increase the traffic and conversions monthly. Whilst Barton Family Lawyers focused on seeking justice for their clients, OMG focused on executing an SEO strategy to maximize the law firm’s organic visibility. 

Upon conducting our onboarding process, our SEO Gurus discovered a low domain rating and a lack of referring domains for the site when compared to their closest competitors. To combat this, our intelligent Gurus implemented an SEO strategy that looked at technical SEO, link building and content to supercharge the Barton Family Lawyer brand.

Our Approach

Through our initial audit of the Barton Family Lawyers website, we identified several issues across the 3 key pillars of SEO that were affecting their organic results. With their medium-term key goals being to increase non-branded traffic by 20% MoM and to increase conversions by 20%, we developed an end-to-end SEO strategy according to the issues identified, which helped us drive some outstanding results. Our approach looked at the following:

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Optimisation of the brand’s Google My Business account

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Implementation of goal tracking to help build funnel

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Creation of keyword-rich and unique content on priority pages

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Hyperfocused keyword targeting strategy to compete sharpen organic visibility

Strategy & Execution

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