increase in organic users YoY
decrease in bounce rate YoY
Conversion rate achieved from paid search campaigns
Increase in returning visitors through AdRoll

The Challenge

Key Problems

Not enough quality website visitors or leads
Content misalignment with relevant keywords
High CPC rates on key PPC campaigns
Business Telecom Case Study

Located in North Parramatta, New South Wales, Business Telecom serves to deliver innovative and affordable telecommunications solutions in NSW to elevate business efficiencies. Offering solutions for every business large or small, their services aim to streamline the day-to-day operations for their clients.

From phone systems, internet and NBN, and security systems, Business Telecom offers a personalised, one-stop solution service. All with the goal to help businesses reduce costs and maximize productivity with tech savvy experts always on hand for support.

In December 2017, Business Telecom reached out to Online Marketing Gurus for help with their marketing efforts. Their aim was to generate more high quality leads through search engine optimisation and pay-per-click advertising. And so, our partnership began, with the Gurus looking to implement an integrated marketing strategy to make Business Telecom’s dreams a reality.

Our Approach

Business Telecom wanted to improve both lead quality and quantity. Our free audit (worth $2,000) identified crucial opportunities to capitalise on the opportunity online.


Creation of new website pages for small, medium and large businesses


Implementing FAQ Schema


Targeting the most relevant and profitable keywords


Segmented audience targeting and optimisation

Strategy & Execution

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