Increase in organic search revenue, year on year
Increase in organic visits, year on year
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Rankings achieved for core industry terms, including 'mattresses'
Increase in keywords ranked over 4 years

The Challenge

Key Problems

Competitive mattress industry making it difficult to stand out online
Not enough search engine visibility to drive the desired level of traffic and sales
Want to grow a more profitable online presence
Looking to outrank competitors on key industry terms, including 'mattresses'
BedWorks Case Study

Bedworks is Australia’s leading retailer of beds and bedroom furniture. Since opening their first store on Parramatta Road, Sydney, in 2005 — they’ve continually grown the business with the simple approach of always going above and beyond for their customers.

Thousands of Aussies turn to Bedworks exactly because of this fantastic service. Plus, they can remain confident they’re receiving the highest-quality, custom-made bedroom furniture. Customers can view the extensive Bedworks range instore or online. Best of all, there’s Australia-wide coverage and next-day delivery for customers in the Sydney metro area.

As the Bedworks brand continued to grow, they wanted to partner with an SEO and SEM agency they could rely on. That’s why they decided to partner with Online Marketing Gurus! We’ve implemented a strategic SEO campaign for the past 5 years and counting. And the results speak for themselves! Year on year, their organic search revenue grows by 77%. See their story below!

Our Approach

To build and grow a highly-profitable online presence, OMG set to work crafting a strategy that encompassed multiple channels for maximum ROI. Specifically, we leveraged SEO and SEM to create a powerhouse of digital results.


Highly-customised PPC campaigns, engineered and optimize to deliver better results every time


Strategic link building to boost authority and visibility on search engines


Comprehensive onsite and technical SEO to superpower website performance

Strategy & Execution

We work with great companies of all sizes and we've
helped big name brands grow even bigger

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100% transparency, no excuses, and no dodgy practices. Just serious digital results.