85%
Growth in organic traffic YOY
1614
Keywords ranking
up from 640
up from 640
75%
Growth in organic conversions
The Challenge
Key Problems
Lack of search engine visibility resulting in low organic traffic
Being outranked by competitors for key search terms, such as "home design"
Website not attracting enough enquiries, meaning more effort and money on paid channels.
Hudson Homes is on a mission to design and build quality homes for a new generation. Their designs and constructions are truly award-winning, having been featured as winners and finalists in several HIA Awards.
With decades in the industry, they’ve become a trusted market leader in construction. Yet their digital presence didn’t reflect their authority.
Hudson Homes partnered with OMG to boost their search engine visibility, traffic and revenue. In other words, an authoritative digital presence for a well-known and well-loved company. In 18 months, OMG team boosted organic traffic by 85% and organic revenue by 310%. And this is just the beginning!
Our Approach
Growing a digital presence that delivers results began with considering the long term goals. Hudson Homes wanted to boost rankings, traffic and revenue — while also increasing their online visibility. OMG delivered a custom SEO strategy that optimized their website from the ground up. Detailed analysis of competitors also unlocked key opportunities in the market.
Website and content restructuring for optimal performance and a streamlined experience
Boosting website authority with targeted and high quality backlinks
Improving search engine visibility and conversions through proven SEO strategies
Strategy & Execution
01.
Streamlining website and content for optimal performance and experience
Thorough website audit revealed key opportunities to boost performance as well as user experience. OMG optimized all aspects of Hudson Homes website, resulting in better rankings and increased traffic.
02.
Boosting website authority with targeted and high quality backlinks
Hudson Homes skyrocketed to the top of rankings with the help of targeted backlinks, on high profile websites such as homesales.com.au. This resulted in increased brand awareness, visibility and rankings.
03.
Detailed competitors analysis to align with key opportunities in the market
Technical SEO and strategic competitor analysis highlighted key ways for Hudson Homes to stand out. With data-driven insights, OMG aligned the website with the gap in the market to meet the demand.
We work with great companies of all sizes and we've
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Karleitia BodlovicTommy Hilfiger
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