More organic conversions YOY
More organic visitors YOY
More clicks via GMB YOY
Increase in PPC revenue YOY

The Challenge

Key Problems

Declining backlink profile meaning they were starting to lag behind the competition (which was fierce!).
Needing to address key areas for improvement across their onsite and offsite SEO strategy to capitalise on ranking potential.
Want to increase paid investment to demolish the competition.
TennisGear Case Study

TennisGear is one of Australia’s leading online Tennis retailers with a booming online presence and bustling brick and mortar stores. If you’re looking for the very best, TennisGear have got you covered with an extensive range of racquets, grips, ball machines, apparel, and more.

Plus their customer service is top notch! The TennisGear comprises former touring pros, experienced coaches, and all around experts who can share all the advice and recommendations you need.

As they pursued the next level of growth, they were looking to expand their visibility, sales and brand online. That’s why they decided to partner with Online Marketing Gurus to execute a highly profitable SEO, Adwords, and Remarketing campaign. They also teamed up with MI Academy (one of our partner agencies) to transform and elevate their inhouse team capabilities.

The results? Seriously stunning. Find out more about their story below!

Our Approach

To this day, Tennis Gear is serving up success with a multichannel marketing campaign, leading to a steady flood of new customers and subscribers. Here’s the winning combination of channels at work.


SEO Campaign focusing on a highly profitable organic presence.


Adwords Campaign focusing on driving customers and highly qualified email subscribers.


Remarketing Campaign focusing on driving repeat traffic and purchases.

Strategy & Execution

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