Increase in organic revenue compared to previous year
More visits from organic search compared to previous year
Increase in website revenue compared to previous year
Increase in conversions from PPC

The Challenge

Key Problems

Fierce competition in the fashion industry
Not enough content on core website pages
Low search engine visibility compared to competitors
Want to increase rankings and sales
White Fox Boutique Case Study

White Fox Boutique is an Australian eCommerce business featuring affordable and trendy fashion for young women. Launched in 2013, they’ve since grown a loyal customer base with millions of social media followers.

The fashion industry is highly competitive, meaning monumental success called for a strong digital strategy. In particular, White Fox Boutique wanted a mobile-friendly, high-performing website that would convert their ideal customers. For that they worked with Mindarc, one of our trusted partner agencies specialising in eCommerce website development.

Furthermore, they needed more and more people to find them online. That’s why they partnered with OMG. Our expert team of Gurus crafted an SEO and PPC strategy that would skyrocket rankings, traffic and sales. The results? 90% more organic revenue, 69% more organic visits, and 31% higher conversion rate from PPC.

See how they achieved these stunning results.

Our Approach

To drive growth in one of the most competitive industries, we implemented a multichannel approach. Combining expertise in SEO, SEM, PPC, content marketing and more, we drove the most qualified, ready-to-convert traffic straight to White Fox Boutique. Technical website optimisation further ensured their website was a high performing machine.


Comprehensive content and SEO strategy to make search engine and revenue impact


Technical SEO to maximize performance of website


High quality link building strategy to boost website authority


Custom PPC campaigns to capture qualified traffic

Strategy & Execution

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