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Google Ads Management

Say goodbye to cookie-cutter campaigns and ignite sales with Google Ads. We build PPC campaigns from the ground up with a laser-sharp, evidence-based approach. Turn clicks into conversions, and conversions into customers.

Turn your PPC into a lean mean conversion machine.

Take a seat and let your Google Ads campaigns drive your sales. Watch as the clicks come in. See how those clicks turn into revenue. 

Yes, Google Ads work. But it’s ROUGH out there. With so much competition, it takes specific knowledge to make the most out of your Google Ads campaign. Too many businesses end up losing money because they are not turning their clicks into conversions. An effective campaign is about more than just getting traffic to your website. It’s about optimizing every click for sales. You need to work with the cream of the crop to cut through the noise. That’s us.

As a top-tier Google Premier Partner, we’ve got a proven track record of using Google Ads to grow all businesses, from household brands and fledgling startups. Our Gurus learn about your business, then use this information to identify the right search term and phrases your business needs to climb the search result rankings. We’re always testing and optimizing, to make sure you turn every dollar into two — or more. Plus, we offer you full transparency on your campaigns with robust reporting and dashboards to track campaign performance.

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Everyone uses Google Ads. Your ads need to work hard if you want the best ROI. See how we unlock more revenue for your business using the most popular search platform in the world
Competitor-crushing campaigns that sends ROI soaring.

Barely breaking even on ad spend?  Generating a decent return, but struggling to take your sales to the next level? We get it. It’s not easy converting clicks into sales. But the good news is that getting serious returns IS possible. It just takes the right partner, time, and a truly multi-channel approach.

To truly unleash the potential of Google Ads, your foundations need to be in place before you start building. It takes anywhere up to 90 days to set up a baseline before you can start optimizing campaigns for maximum performance. Plus, all AdWords campaigns benefit from better branding, a strategic SEO campaign and a multi-channel approach. But trust us: those all-important actions will pay off in spades down the line.

We’re here to help you get off to the right start, and snowball your Google Ads into a revenue avalanche. We’re not just a run-of-the-mill agency. We’re your partners. Our Gurus take the time to learn about your business and your industry, and use this to create laser-focused campaigns. We’re talking enticing ad text, a high conversion landing page, geo-targeting and more. Then, once your campaigns are up and running, we’ll help trim the fat and optimize your Google Adwords account for maximum ROI.

Partnering with the best to give you an unfair advantage.

Not all agencies operate on the same level. You need to work with a standout agency to stand out to shoppers. At OMG, we partner with industry juggernauts so you get a massive return on investment.

There are a LOT of agencies out there. It’s tough to know who’s the best. But Google knows. As a top-tier Google Premier Partner, we’re the cream of the crop. We have access to the latest ad features and formats, and are always on top of the latest industry updates. Plus, our tech buddies include the largest digital platforms, including Google Shopping, Shopify, AdRoll and Magento. With so many star players on your team, you’re guaranteed to win.

But Google Ads isn’t only about search marketing. We know this. That’s why, while our Gurus are hard at work on PPC, SEO and social media advertising, our friends in CRO, content marketing, web design, development will help you fine-tune every other part of your digital strategy. To put it simply: we’re all here to get you results.

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Comprehensive PPC Management Services

Reach your business goals faster with our suite of PPC managed services. We build custom campaigns across leading search platforms, and make sure your business is reaching its potential.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Think of SEO and AdWords like two sides of the same coin. Both are essential if you want to smash your sales targets and grow your business. But there are some key differences to keep in mind when deciding how to market your business online.

Google Ads (formerly known as AdWords) is a paid advertising platform owned by Google. It works on an auction basis, where advertisers bid to position ads in the Google search results pages (SERPs), Youtube, Gmail, or any products or services in the Google suite. Google Ads is also linked to thousands of other pages across the web. Done correctly, it’s one of the most effective ways to smash out earnings and deliver super impressive ROI using paid advertising on Google.

Meanwhile, SEO is about getting your website to rank higher in the search engine results pages organically. By making your site more search engine friendly, it’s easier for search engines to know what you’re selling — and show your site to potential customers who are searching for your product.

The biggest difference is that you pay for traffic from Google Ads, where as traffic from SEO is organic and free. SEO is cost-effective, but it typically takes more time to get right and should be used as a long-term strategy for traffic and sales. Meanwhile, it’s quick to get up and running on AdWords, but that speed comes with a cost: advertising spend.

So which one is the best for your business? Both, and it depends. AdWords is more tangible because you have a concrete cost-per-click (CPC) and ROI. You also cover more keywords, and get your brand in front of competitors in a shorter time frame. SEO is more about playing the long game: you should focus on ranking on page one for a few high-converting keywords that bring in traffic and sales.

The truth is: you need both as part of a competitor-crushing digital strategy. With a laser-focused SEO strategy and a killer Google Ads campaign, you’ve got a powerful game plan that will knock your sales goals out of the park.

When it comes to running a Google Ads campaign that balances SEO and PPC, we’re the best in the business. Our PPC Gurus create high performance campaigns that get the results you’re looking for — without cannibalizing your SEO efforts. Our Adwords management services will turn your online traffic into revenue-shifting results.
The first step to unleash the power of PPC is to learn how it works to bring you sales.

PPC stands for “pay-per-click” and is a form of advertising where you set a budget to advertise on a specific platform. PPC ad campaigns can fit into one of two categories: Google Ads and Social Media Advertising. However, the most common by far is Google Ads.

There are several different types of Google Ads, but the most common are Search Ads and Local Search Ads. With Search Ads, you’re bidding on keywords. If you win, your ads show up at the top of SERPs, meaning a higher ad rank. Similarly, Local Search Ads work as a more focused version of search ads where you tweak your ads to be seen by people searching for your business or service in a specific location. Within the Google Ads platform, you also have Display Ads across the Google Display Network, and Remarketing ads that retarget visitors who have already been on your website.

The best part about Google Ads is you only pay for the click you get from these types of campaigns. Your budget is directly tied to the traffic you see on your website, and you can optimize it for traffic, sales and conversions. You can also pay per view or per impression, but the same principle applies: you’re paying for results.

PPC is effective and can blow up your sales. It’s also handy if you’re looking to break into a new geographical market, or if you want to create a sales peak with a specialized, time-sensitive campaign. But with so many possibilities, it’s easy to sink thousands of dollars into Google Ads without seeing real business results. The effectiveness of any PPC campaign depends on the agency that creates it. You need the best to get the best. That’s us.

Trim the fat from your campaigns, and ensure you’re getting the best bang for your buck with us. We’re PPC whizzes, and we have close partnerships with all of the major media platforms. Our Google Gurus know targeting keywords and increasing budget doesn’t necessarily equal a competition-crushing strategy. We create a killer combo of high-conversion landing pages, enticing ad copy, and pinpointed geo-targeting to skyrocket your revenue. And we don’t stop there. While you sleep, we’re testing and optimizing your ads to cut out wasted spend and get the absolute best ROI.
In short: yes. Google AdWords is an enormously successful advertising platform that has been used to supercharge sales for thousands of businesses, large and small.

What makes it so effective? First and foremost, Google is the most popular search network in the world. There are billions of searches performed each day. That’s a massive audience that’s ready and waiting for you. You’d be crazy to say no to more traffic and more sales.

But even more importantly, Google AdWords is scalable. One of the biggest challenges for any marketing team is to find new revenue sources to tap into as business grows. The beauty of Google Ads is you’re limited only by your budget. In fact, there are many companies that spend millions of dollars a year of Google Ads for that very reason. It’s incredibly simple.

Google Ads is also highly measurable. It’s notoriously difficult to figure out the ROI of traditional marketing avenues, like TV or print ads. This even goes for SEO and social media ads: it’s hard to know exactly which ads led to which actions. But with Google Ads, you have a ton of PPC metrics. This provides more transparency. You know how much return you get on every dollar, and which campaigns are working to get results.

Need more reasons to jump on to Google Ads? Here’s one: it’s incredibly flexible. You can, for example, specify keywords match types. You can customize your campaign to appear when users search for specific terms like “New York florist” and filter out searchers who look up only “New York” or “florist”. You can use ad extensions to display your product images, phone number, contact email — or even initiate a chat right from SERPs. You can also see the search volume of keywords to see how popular/competitive it is. You can pinpoint your audience. You can filter by location, time of day, browser or device type: for example, if you’re after US customers, you can say no to traffic from Australia. The sky’s the limit. Get precise with your campaign, and bring in more clicks that convert.

Finally, with Google Ads, you tap into an even bigger network of users through Gmail, YouTube, or any of Google’s partner sites.

Infinite possibilities? Yep. A revenue generation machine? For sure. A lot to manage? Absolutely. Google AdWords is an important part of any successful digital marketer’s strategy, but you need to know what you’re doing if you want results. Otherwise you’re sinking money and time into ad campaigns without getting the ROI you deserve.

At OMG, we live and breathe Google Ads. With an in-depth understanding of Google’s advertising platform and a proven track record of growing revenue for businesses, we’ll design a killer campaign that targets buyers and gets results.

Here’s the data to prove it. Using custom PPC campaigns, we delivered a 220% increase in conversion rate, 1,000% increase in click through rates and a 40% increase in transactions for one client alone! See for yourself how we did it.

Our Gurus have mastered every component of PPC and use this expertise to deliver competitor-crushing results. We’ve mastered the use of all those elements that create a killer PPC campaign: quality score, different ad group combinations, negative keywords, ad extensions, phrase match keywords, split testing, broad match modified keywords, ad scheduling, and more. And as a certified Google Partner, we’re always on top of the latest trends and know how to harness tools like Google Analytics to maximize your ROI.

Most importantly, we’re here for the long game, not the short one. See us as an extension of your team. Your partners. We take your goals seriously, and we are laser-focused on your success. If you want to get PPC results and you want long-term growth, talk to us. We’ll get it done, together.
Here’s the low-down. There are a TON of PPC agencies out there. We know it. You know it. But you don’t need to just find an agency. You need to find a partner who shares your goals, and works with you for revenue-shifting results. So, how do you find them?

First, look at how much experience the agency has. This doesn’t necessarily mean the years the agency has been in business. Even a bad agency can stick around. What you’re looking for is an agency that truly understands PPC. The best indicator will be examples of who they have worked previously, and how they were able to get results. Have a browse around their website and check out any testimonials or case studies. If you can’t find any, just ask them to share their stats, such as Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), and general ROI data from previous campaigns.

Now it’s time to look at their certifications. Many PPC platforms (including Google Adwords) operate their own certification programs. When an agency has certification, you know that they have specialists who understand what it takes to get the best out of that platform. Certifications show that they take PPC seriously and are willing to put the time and effort into learning how to get the most from their resources. There are lots of certifications to look for, but the main ones are from Google and Facebook.

Transparency also matters. A lot. You want to know that you can trust an agency to report on your results, and be honest if something needs fine-tuning. But you can’t just ask “are you transparent?” The best way to see if an agency offers the transparency you’re looking for look is to find out how the agency will report on your results. You want to be able to see leads, sales, CPC, CPA, and anything else that helps you understand where your money is going. Someone who can show you the wood through the trees.

It’s also extremely important you work with an agency who lets you have access to your own AdWords campaign. If they don’t want you to see the raw data, they have something to hide. At the end of the day, you want an agency who knows what they are doing, and can show you how they are doing it.

Finally, find an agency that’s focused on YOUR revenue, not theirs. You want a partner that will work with you to reach your goals. First impressions are always a good indicator, but don’t be afraid to talk to some previous clients too. At the end of the day, the right energy will always take the time to get to know you and create a strategy that delivers the ROI you want.

Want to figure out if we’re the right fit for your business? Get in touch with us now.
Both! From small businesses to enterprises, we have worked with a wide variety of clients to make sure their online campaigns are primed for revenue. It doesn’t matter if you’re a local startup, an online retailer or a massive FMCG company. The end goal is the same: real growth and revenue.

Our Gurus have the right formula and the industry know-how to help you get outstanding results. Plus, with a ton of clients from different verticals under our belt, chances are we’ve worked with someone just like your business — which makes helping you grow that much easier.

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