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Google Ads Management

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  • 30-minute strategy call with a Growth Guru
  • 50+ page audit covering SEO, PPC, Facebook & more
  • 6-month multichannel game plan
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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
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Great group of knowledgeable people who are able to create SEM and SEO strategy for maximum impact! Easy to work with and I would highly recommend.
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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
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The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!
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Turn your Google Ads into a lean mean conversion machine.

With so much competition, it takes specific knowledge to make the most out of your Google Ads campaign. Too many businesses end up losing money because they are not turning their clicks into conversions. An effective PPC campaign is about more than just getting traffic to your website or landing pages. It’s about optimizing every click for sales. You need to work with the cream of the crop to cut through the noise. That’s where our Google Ads agency comes in.

As a top-tier certified Google Partner and ads management company, we’ve got a proven track record of using Google Ads to grow our clients' businesses, no matter their size or industry. Our team of Gurus learn about your business, then use these in-depth insights to identify the right search term and phrases you need to climb the search result rankings and earn clicks. We’re always testing and optimizing, to make sure you turn every dollar into two — or more. Everything we do is 100% transparent. We offer full visibility on your Google Ads campaigns with robust reporting and dashboards to track campaign performance.

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Competitor-crushing Google Ads campaigns that send ROI soaring

To truly unleash the potential of Google Ads, your foundations need to be in place before you start building. It takes anywhere up to 90 days to set up a baseline before you can start optimizing campaigns for maximum performance. Plus, all Google Ads campaigns benefit from better branding, a strategic search engine marketing campaign and an integrated multi-channel approach. 

We’re here to help you create a razor-sharp strategy from day one, and snowball your Google Ads into a revenue avalanche. We’re not just a run-of-the-mill Google Ads agency. We’re your partners. Unlike most PPC agencies out there, our team takes the time to learn about your business and your industry and use this to design customized campaigns for your growth goals. Then, once your Google Ads campaigns are up and running, we’ll help trim the fat and optimize your Google Ads account for maximum ROI.

Partner with the best Google Ads agency for game-changing results

There are a LOT of ad agencies out there. It’s tough to know who’s the best. But Google knows. As a top-tier Google Premier Partner, we’re the cream of the crop. We have access to the latest ad features and formats, and are always on top of the latest industry updates. Plus, our tech buddies include the largest digital platforms, including Google Shopping, Shopify, AdRoll and Magento. With so many star players on your team, you’re guaranteed to win.

But Google Ads isn’t only about paid search marketing. We know this. That’s why, while our team is hard at work on PPC, SEO and social media marketing, our friends in CRO, content marketing and web design will help you fine-tune every other part of your digital marketing efforts. To put it simply: we’re all here to get you results.

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Comprehensive PPC Management Services

Reach your business goals faster with our suite of PPC managed services. We build custom campaigns across leading search platforms, and make sure your business is reaching its potential.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Simply put, a Google Ads agency is a team of digital marketing professionals who have the expertise and knowledge to design highly clickable and revenue-driving paid search campaigns. Not only do these experts have the talent and know-how to craft a landing page that consistently encourages conversions and ad creation that drives clicks, but they also make timely optimizations and enhancements to ensure each Google Ads campaign stays in the eyes of the target audience the brand cares about.

Wondering where you can find a reputable Google Ads agency that can design paid search campaigns that reach your business goals? Look no further than here - the Online Marketing Gurus! We’re a leading digital marketing agency that collaborates with you to craft a strategy and manage Google Ads campaigns that quickly achieve, then exceed your expectations. Get in touch with our team today and we’ll transform your digital advertising strategy now.
Google Ads (formerly Google Adwords) is a paid online advertising platform owned by Google. It works on an auction basis, where advertisers bid to position ads in the Google search results pages (SERPs), YouTube, Gmail, or any products or services in the Google suite. Google Ads is also linked to thousands of other pages across the web. Done properly, it’s one of the most effective ways to smash out earnings and deliver super impressive ROI using paid advertising on Google.

Google Ads work on a pay-per-click (PPC) advertising model, meaning you’ll only need to pay when someone clicks on your ad. What makes this digital marketing channel so powerful is its ability to directly target users based on the keywords they search, the device they use, the country, time of day, and so much more. This means you can target relevant traffic who are more likely to be potential customers. And that's how PPC boosts sales. Pretty powerful, right?

Unlike Search Engine Optimization (SEO) that lets you appear in organic search results for free, Google Ads offer you a way to jump the line and appear in front of your competitors for the right keywords. Of course, where you place among the other ads vying for those same positions depends on your Ad Rank. Essentially, this is based on your ad quality and your maximum bid, which Google multiplies together to determine where your ad will be placed. This avoids situations where one-time Google Ads with poorly designed landing pages place first because the bidder placed thousands upon thousands into the advertising budget.

The best thing about Google Ads is it puts everyone on the same level - start-ups, brick-and-mortar stores, multinational enterprises like Amazon, or ecommerce sites. Google Ads is the perfect platform to send prospective customers to your website and boost sales. What’s more, with superb conversion rate optimization from one of our Google Ads management team, you’ll rapidly see a rise in revenue.
To answer this question, we need to talk about what's included in ads management. Google Ads management is different from ad spend, which the amount you're budgeting for your ads to place on Google search. Ad spend includes the PPC click fee - the money you bid for the ad and will pay to Google every time someone clicks.

The cost of someone managing your Google Ads includes many more specialised activities to ensure your campaigns get the best results. So, your budget for an ads manager will cover the creation of the campaign, crafting ad copy, building landing pages, optimizing the ads and landing page based on data, reporting, and much more.

Because of all the expertise involved, what you pay someone to manage your Google Ads campaigns will vary greatly. There's no simple price tag or hourly rate. It comes down to a wide range of factors, including how much experience do they have? How many campaigns will they be running? How competitive is your industry and how big are your goals?

What we can tell you is that generally, the more you're willing to invest in Google Ads, the more you’ll need to pay for a PPC agency to handle those advertising dollars and ensure you receive fantastic results.

Now, it might be tempting to partner with a cheaper digital marketing agency who can build you a paid search strategy for a crazy low price. Google Ads management overseas can cost as little as $10 to $25 per hour in management fees. But if you’re looking to generate high conversion rates from your Google Ads, then a cheap PPC agency won’t cut it. If you’re serious about your Google Ads and you want high returns, look locally for professional quality services you can trust.

Work with a Premier Google Partner like OMG and you get the advantage of ongoing Google Ads management services that are fine-tuned for profit and performance, so you spend much less and earn a whole lot more. Our Google Ads marketers plan hyper-targeted paid search campaigns that zero in on those that are ready to buy, so you're not wasting valuable ad spend on the wrong audience.
It depends! What are your goals? How competitive is your industry? What keywords are you targeting? There are so many variables, that it's difficult to give you a "good budget" to follow.

Consider this instead: what kind of return will your budget bring you? What can you afford to invest in order to get the sales growth you've been dreaming about?

Because at the end of the day, a good budget for Google Ads for YOUR business is entirely dependent on how much you’re willing to spend to get results. 
To manage your Google Ads (formerly Adwords), you’ll first need a Google account. This allows you to directly access and manage your Google Ads. If you’ve never created a Google Ads campaign before on this account, you’ll more than likely need to set up Google Analytics on your website too. This will allow you to track traffic going to your website, conversions being made, and so much more. Once done, you’ll then need to link your Google Analytics account to Google Ads too, which allows you to easily track all the data to see how your ads campaign is performing.

There are various types of Google Ads to choose from including:

  • Search Ads

  • Display Ads

  • Video Ads

  • App Ads

  • Shopping Ads

  • Each type of ad campaign has its own optimal uses and best practices to follow, so be sure to take care and do proper research when creating each new Google Ads campaign.

    Here's the thing: launching campaigns is one thing. But getting the best ROI is another. You need to stay up to date with Google Ads trends. Keep track of the right Google Analytics data to refine the campaigns to win more traffic and potential customers. All the time, you need to make sure you're not spending your budget on clicks from the wrong traffic - people who will never buy. That's why it's worth partnering with a PPC agency that makes it their business to know how everything works. Whether you need assistance in display advertising, keyword research or landing page optimization, our team of PPC experts can help you get the best from your ad spend. Take advantage of our FREE digital marketing audit where we’ll look through every digital channel you use to create a 6-month multichannel marketing strategy that will bring your results.
    It depends! Since Google Ads (formerly Google Adwords) use an entirely auction-based model, there isn’t a base cost for an ad. The pay-per-click (PPC) model means the cost can additionally vary wildly based on the industry you plan to make an ad for. For example, an eCommerce company might only need to pay a dollar, but those in the legal industry might triple or quadruple that amount. What’s more, keywords that are searched more frequently will naturally attract more businesses looking to place their Google ad at the top. In turn, this will bump up the cost for the ad as well!

    At the end of the day, the cost of switching to Google online advertising campaigns is entirely dependent on your budget and how much you’re willing to spend.

    Rather than focusing on how much you think Google Ads should cost, focus on the level of experience and expertise of the PPC agency you work with. That’s where you can really get the best return on investment. There are lots of other agencies that focus on cheap Google Ads management, which often means they rely on set-and-forget campaigns, rather than refining and optimizing your campaign for the best ROI. Here at OMG, our focus is on transparent, data-driven PPC campaigns that squeeze the most out of every dollar and help your business grow.

    Sure, you have a budget and the price you pay matters, but what you should really be focusing on is the quality and experience of the agency you’re working with. An experienced agency with Google Partner certification and proven results is worth its weight in gold. Companies invest in their Ads management services because they know exactly how to get your marketing to be revenue-busting.
    Finding a new Google Ads agency doesn’t happen overnight. There are countless agencies out there offering paid Google search services, ranging from specialist PPC management agencies to full-service providers, who also offer SEO, social media advertising, and more.

    Take your time to find the right partner, and you'll crush your targets and take your business to extraordinary new heights. Pick the wrong partner and you'll not only waste time and effort, but you'll throw away valuable advertising spend too.

    So, how do you choose the right Google Ads agency for your business? Start by looking at their experience. That doesn't just mean how long they've been in the game - ask them about the types of clients they've worked for and the types of Google Ads campaigns they've run. Here at OMG, we shout loud and proud about our clients' successes and our case studies - we're always happy to talk about our latest game-changing campaigns.

    The goal here is to make sure you team up with a Google Ads management agency who really gets PPC. Look for examples of their landing pages, ad copy and other elements that prove they are the real deal.

    Another tip? Look for certified agencies - that is, PPC management agencies who have earned certification as Google Premier Partners. This proves the agency (and their account managers) deeply understands how Google Ads works, right through to Google Display Network, Google Tag Manager and more, and that the account managers have experience delivering outstanding campaign results for clients.

    Finally, consider the approach. The right Google Ads manager will take a transparent, honest approach to your campaigns. They'll be 100% transparent with your data and ROI, and will be able to show you the evidence driving their decisions.

    Speaking of data, your chosen agency should be obsessed with it. Data should form the backbone of every decision they make, from designing your campaign, to building your campaign ads, doing keyword research, writing ad copy, building landing pages, and optimizing every element for maximum ROI.

    OMG ticks all the boxes. You name it, we can do it all -- writing ad copy for your landing pages to drive online sales. Keyword research that allows us to write ad copy that compels your audience to click. A/B testing to optimize the campaign and serve high-conversion ads. When you partner with one of the best Google Ads agencies, you get a team dedicated to skyrocketing your revenue with every move. 

    Let's increase your sales.

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