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eCommerce SEO

Become a marketplace champion and skyrocket sales with our eCommerce SEO services. As the best-rated SEO agency, we’ve helped thousands of eCommerce businesses grow traffic AND transactions. It’s about more than numbers with us — it’s about results.
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Great group of knowledgeable people who are able to create SEM and SEO strategy for maximum impact! Easy to work with and I would highly recommend.
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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
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Get yourself an eCommerce SEO agency that drives real results.

If your goal is to boost your brand presence and drive organic traffic to your eCommerce website, there’s no better way than through search engine optimization and digital marketing. But it’s not enough to get to page 1 on Google and get more visitors to your online store. Ultimately, you need transactions — and that means having the right SEO strategy that converts traffic into real revenue.

We know it’s not easy to create a custom SEO strategy that boosts sales and brand awareness. That’s why you need our team of sharpshooting SEO Gurus on your side. Our custom eCommerce SEO campaigns and digital marketing campaigns are hyper-targeted, laser-focused on our clients' goals, and evidence-based — helping our clients maximize reach for any potential customer looking for what our clients are selling. 

If you’re looking to turn seasonal sales into year-round growth or beat out global eCommerce giants in the high stakes world of Google rankings, we’ll make it happen with our eCommerce SEO services. Our fantastic team has helped small and mid-tier eCommerce websites generate sustainable revenue, boost organic traffic, and climb the rankings. We're the SEO company that you can trust to win out over eCommerce heavy hitters in search engine results with a laser-focused digital marketing strategy and SEO campaign. 

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eCommerce search engine optimization (SEO) is a specialized art. It’s all about building a solid strategy that makes your eCommerce website work harder for your mission objective: more transactions.

However, things get complicated in the quest to come out on top in Google search with eCommerce SEO. You have to find the right keywords to increase traffic to your business and integrate them in a way that won’t hurt the user experience. Plus, you need to have the right title tag and product descriptions, keep on top of broken links, fire up your site speed and weed out duplicate content so you don’t hurt your rankings. More products, more pages on your site could mean more mess — that is unless you’re working with the OMG team in eCommerce SEO.

Our sales-focused campaigns cover all the bases, from link building and on-site optimization to competitor analysis and site structure. We match up our SEO expertise with your vision to achieve the ultimate dream: a seamless customer experience that supercharges sales.

Our team of Gurus are experts in creating an online store that search engines AND customers love. From the technical aspects of powering a high-converting website, to creative SEO strategies to capture ready-to-buy traffic from search engines, no matter what eCommerce platforms you use, we put our clients' eCommerce websites in the best position to succeed. Get ready to unleash your sales potential and get a leg up on the competition with our top-notch eCommerce SEO services.

Customized SEO campaigns for every eCommerce platform.

You’re working with the best partner for your online store, and we will too. That’s why we're the eCommerce SEO agency that works with the right partners and develops a custom SEO strategy to ensure your sales just keep growing.

Every eCommerce platform is different. It takes specific knowledge, experience and connections to know how to extract the best performance out of each platform. We’ve teamed up with the world’s best platforms for eCommerce websites, so we can build a customized strategy that makes sense for you with our SEO services.

Whether your store is on Shopify, Magento, Bigcommerce and WordPress, our team of Gurus have you covered. At OMG, we’ve got the experience and know-how to transform your business into a highly-tuned search engine superstar with our eCommerce SEO service. Don't believe us? Just check out our Google Reviews with our happy clients.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

So you’ve got an impressive eCommerce brand filled with amazing products. Now, it’s time to get the word out there and make more sales. eCommerce search engine optimization (SEO) is about making sure your business gets seen by the right people on search engine results pages (SERPs).

eCommerce SEO involves optimizing your website to attract more organic traffic from search engines like Google. From your headlines and meta-data to product descriptions, external and internal linking, every aspect of your website should be primed for maximum reach and maximum revenue.

However, it’s not just about raking up visitors for the sake of it with eCommerce SEO. It’s about finding the customers out there who are buying what you’re selling. By knowing how to find keywords with proper keyword research that lead to higher conversions, and building your search and content marketing strategy around these keywords, your store will work harder for your sales. That's why you need a killer team and SEO company to take your product pages to page of the search results.

It comes down to this: As an eCommerce website, you need a custom SEO strategy and SEO campaign that helps grow your brand awareness online as well as your sales. Unlike other service-based businesses or traditional brick-and-mortar stores, your online store is your lifeblood. It’s where you find and connect with customers, make transactions, and realize your business vision. That’s why your digital strategy needs to be smart and sharp to cut through the online noise. With thousands of eCommerce sites in your industry vying for the same space, your SEO strategy needs to be airtight to guarantee your page is shown at the top of the search results.

Ever wondered why it’s so hard for your eCommerce website to get noticed? You’re not alone, EVERYONE would have this problem at the beginning.

Let's face it, the eCommerce industry is fiercely competitive. US ecommerce sales are expected to tip over $1 trillion for the first time in 2022 (Insider Intelligence). Prior to the pandemic, it wasn't forecast to reach this milestone until 2024. That's two years ahead of schedule! Worldwide, eCommerce sales are expected to reach $5 trillion in 2022 and $6 trillion by 2024.

Nearly 150 million people shopped online for the first time during the pandemic, and the number of online shoppers is set to rise. And here’s the thing: 63% of all shopping begins online, even if the purchase itself happens in a brick-and-mortar store (Oberlo).

What does that mean? More competition with more eCommerce stores entering the industry. There are an estimated 12 million – 24 million eCommerce sites across the globe.

With so many eCommerce websites online, you need to be in the right places (aka Google) if you want to be found.

In order to actually make a serious impact, you need a cohesive eCommerce SEO plan with all channels firing at the same time. Dabbling in things here and there won't make much of a difference to your bottom line. Consider this: 39% of ALL global traffic to eCommerce sites comes from search engines (SEOtribunal) and 23.6% of eCommerce orders are directly tied to organic traffic (Business Insider). In 2021, smartphones accounted for almost 70% of all retail website visits worldwideeCommerce SEO, digital marketing and omnichannel marketing are absolutely vital if you want to supercharge your sales and long term results.

But one thing many eCommerce business owners don’t realize is that the best results come when you integrate your SEO Services with paid media (social media ads, Google ads). By supplementing your eCommerce PPC with some targeted SEO, you’ll undoubtedly see conversion rates increase like never before.

So, what’s the best way to give your eCommerce business the fighting chance that it deserves? Craft a custom eCommerce SEO strategy with proven white hat tactics to get results like skyrocketing organic traffic. Better yet, get OMG to do it for you – eCommerce SEO services and digital marketing are our specialties. After working with thousands of eCommerce businesses and online stores like Culture Kings and Hello Molly, we've fine-tuned our eCommerce organic search strategies to achieve success for our clients.

Keen to get started? Contact us by using the form below and claim your free audit (worth $2000).

 

Search engine optimization (SEO) is the art and science of optimizing your website around specific keywords, so your content comes up higher on SERPs like Google or Bing. The goal here is to build a website that gets your most relevant content and products in front of your potential customers, exactly when they’re looking for it.

Sounds like a dream. But how do you make that magic happen?

To make your website more SEO-friendly, you first need to know what your customers are searching for (aka your keywords). That's where eCommerce keyword research comes in. Once you have your target keyword, you need a laser-focused SEO plan that ensures your site will come out on top when customers are looking for those keywords. Your site architecture should be built based on these findings. Once you’ve locked this down, there’s the on-page and technical SEO to ensure search engine bots can crawl your website and get the right information in front of your audience when they’re looking for it.

As an eCommerce site owner, you want every part of your store to be user-friendly and get your brand out there. We know that’s important to you. But it also needs to be primed for search. Write SEO-optimized product descriptions and image descriptions on every product page, and don’t forget to insert meta-data and optimize your URL structures. On top of that, focus on delivering a smooth experience via a fast site, better mobile experience, clear product categories and intuitive design. These small things might seem like simple tasks, but they often lead to massive growths in organic traffic.

Content marketing is also key to come out on top in search rankings. You need to focus on churning out share-worthy blog post content, videos and visuals as part of your broader marketing strategy. Get people linking to your site's content and spreading the word on social media. As more people share, your website and content become more authoritative — and Google will give you more love in search results. Content is also an essential way to optimize your website for long-tail keywords for seasonal trends or hot topics, and capture more organic traffic to your site.

However, keep in mind: search engine optimization is a long-term game. You can’t just do these things once and expect them to lead to results. Similarly, increasing your organic traffic doesn’t always lead to more sales, especially if the audience isn’t the right fit. It takes a rock-solid strategy, some serious technical knowledge and constant fine-tuning if you want SEO to work for your eCommerce store. From extensive keyword research to keeping on top of Google Search Console, you can't afford to let things slip.

That’s where an SEO company like OMG comes in.

Let’s face it – a lot of eCommerce SEO agencies will talk a big game, but they don’t always make an impact with their eCommerce SEO services. That’s not the case with us. Ecommerce SEO services provide exceptional results when done strategically. Our focus as an SEO company with our eCommerce SEO services has always been about delivering high-impact marketing strategies and delivering revenue-shifting results.

Our seasoned team of SEO Gurus are specialists in eCommerce SEO that drives more leads, conversions, and revenue. We’ve worked with thousands of companies worldwide to turn their eCommerce sites into search engine superstars with our eCommerce SEO services. That's why we're the SEO company thousands of companies trust with their SEO. With our industry expertise and our team of Guru's extensive experience, we work with you to keep your eCommerce store top of mind and accelerate online sales.

The difference is in our evidence-based approach. We’ve poured millions into building the right dashboards and platforms to get deeper insights that we apply to our clients' custom SEO. We understand what our clients are already ranking for and what search terms are working. This means we know what SEO services you need to focus on in order to improve your search rank, and fuel revenue growth. Just imagine what our eCommerce SEO services and our team of Gurus could do for you. Curious? Contact us using the form below.

There’s a lot more than you’d expect when it comes to eCommerce SEO, and naturally, a digital marketing agency that specializes in this field takes all the necessary steps to ensure every optimization they make guarantees results.

The first thing an eCommerce SEO agency typically does after they’ve completed an SEO audit to fully understand the website is keyword research. In essence, keyword research is the process of identifying popular and highly searched terms around areas of relevance to your website. E.g. If you run a streetwear website, terms like ‘streetwear online store’ and ‘buy streetwear online’, will likely be your identified keywords.

But this goes beyond the obvious terms, an eCommerce company also spots frequently asked questions such as ‘how much should I pay for streetwear’ and long tail keywords such as ‘best streetwear website for women’. These terms can also be identified as useful content creation ideas to further enhance your organic search strategy. These keywords will then form the foundation of your entire search engine optimization custom strategy, with the eCommerce SEO experts using these terms throughout all of their content marketing and optimizations.

From keyword targeted on-page optimization, laser-focused meta descriptions that’ll get everyone clicking, to simply writing quality blog posts that people love to read, an eCommerce SEO company can implement the tweaks and recommendations you need to bring in waves of organic traffic to your site, an elevated conversion rate, and naturally - more sales.

If you want your online store to soar in 2022, you need to know the top trends to look out for. This will determine your digital marketing strategy and where you should invest your budget to get ahead of the game.

One of the big eCommerce trends to look out for in 2022 is chatbots. According to Global Market Insights, the overall market size for chatbots worldwide will be over $1.3 billion by 2024 and search growth for "chatbot" is already up 233% over the last five years. There's a huge opportunity for online stores that use chatbots to provide a personalized eCommerce experience, while simultaneously reducing the costs of traditional customer service, like call center staff.

Speak to our Gurus about how to incorporate these trends into your custom ecommerce SEO strategy and soar above the competition in 2022.

No surprises that 2022 will see customers continue to use their mobile devices for online shopping. When it comes to eCommerce trends, eCommerce businesses should know that mobile online shopping isn't going anywhere. This trend soared during Covid-19 - Sezzle reported nearly 80% of shoppers found themselves shopping more on mobile devices since the start of Covid.

Linked to mobile shopping is voice search. Voice shoppers are expected to increase by 55% with voice shopping set to hit $40 billion by 2022. If you're not sure where you currently sit with voice search, your eCommerce SEO Agency can do an SEO competitor analysis to look for opportunities.

Omnichannel shopping, social media shopping, virtual reality and more - there are lots of trends to stay on top of in 2022. But you don't need to do it all yourself. Working with a top eCommerce digital marketing agency means you have a team whose job it is to stay ahead of the curve and make sure your business is set up for future success.

 

While no eCommerce brand is ever the same, lead generation through the search engine optimization process is often very similar, regardless of industry. At the end of the day, SEO is all about designing and optimizing content that encourages relevant users to not only visit but stay on your site, eventually becoming a lead. The entire process starts with keyword research. Not only can we identify new keywords to rake in more traffic to your eCommerce website, but we also figure out what search terms are bringing in customers for you right now. This let’s us ascertain what our target keywords need to be going forward, whether it be implementing new terms or solidifying already successful search terms.

You might think the next step is easy - stuff your site with those keywords - but doing so could lead to disastrous results. See, search engines wisened up to those tactics long ago and have updated their algorithm to actually penalize sites that simply stuff keywords into their site with little to no value on the visitors (which is something some eCommerce SEO agencies will do). That’s where eCommerce SEO experts - like us - help build content that is loved by both search engines and visitors alike. Using our data-based approach, we conduct strict white hat best practices when implementing every custom SEO campaign to ensure that your website brings in leads for both the short and long term.

That's exactly what we did for a newly launched skincare brand. Starting fresh in a competitive industry and with a mission to drive direct-to-consumer online sales, we embraced the challenge by using our data-driven approach to boost brand visibility, help them stand out amongst the competition and ultimately win more consumers. Our Gurus combined onsite, offsite, and technical search tactics, starting with a comprehensive audit of the competitor landscape to find opportunities and quick wins. Our extensive keyword research informed content marketing for each stage of the customer journey to drive brand awareness, consumer engagement and online conversions. This was complemented with strategic link building, technical SEO and on-site optimization. The result? A 78% increase in organic traffic and 2630% upsurge in organic checkouts. What a win!

If you’re looking to boost your lead generation and increase your revenue with the guidance of a top-rated eCommerce SEO agency, you’ve come to the right place! Stand above the rest of your industry competitors, give us a call today and start your custom organic search transformation now.

That entirely depends on how much you want to succeed. Do you want cheap, short-term gains that might not work out after a year's worth of algorithm updates? Or do you want a valuable custom eCommerce SEO campaign perfectly suited to your site that not only skyrockets organic traffic, but generates more revenue in the long term?

The answer should be the latter, but some companies still consider the former when it comes to SEO pricing. Often enticed by outlandish claims from “cheap” SEO companies of huge returns and spikes of revenue on a shoestring budget, any business big or small could fall for it. Unfortunately, these SEO agencies often use cheap tricks and blackhat SEO strategies to get those quick results. This only leads to long-term pain and strife for your business as Google figures out your dodgy SEO strategy and subsequently penalizes you for it. What makes things worse is fixing these issues can be costly, often becoming more expensive than the original budget you started with!

In terms of how much you should pay for digital marketing services, that would also come down to a number of factors affecting your business. From your current business situation, your SEO goals, and how soon you want those goals to be realized, these factors will naturally affect how much you’ll need to spend to achieve the results you desire. Regardless of these factors, whether you're a small business looking for entry-level SEO experts or a large multinational seeking the assistance of an experienced high-end SEO team, think of this as an investment rather than an expense. To gain long-term and sustained benefits from SEO, it’ll rarely be cheap. But with organic traffic and organic revenue forming a massive percentage of sales every year, it’ll be worth the investment.

Not to toot our own horn, but if you’re searching for an award-winning agency that can elevate your eCommerce brand to new heights, the Online Marketing Gurus need to be your first choice. From content creation that promises endless shares and backlinks from the biggest industry sites, keyword-focused on-page SEO that’ll quickly see your product pages rapidly climb the search engine results pages, to simple web design tweaks that’ll boost your conversion rate and online sales, we have the know-how and expertise to create a custom SEO strategy that gives you authentic results.

Hiring a digital marketing agency seems overwhelming. But our talented team of experts have plenty of experience across all eCommerce platforms, and with successful clients of all sizes big and small across a variety of industries, we can easily craft a custom eCommerce marketing campaign that drives results in no time. Every custom strategy we produce is backed by the numbers, using targeted keyword research and a number of different sources such as Google Analytics to create a list of optimizations your business needs to implement for dramatic growth.

If you need a little extra motivation, how about a free website and SEO audit worth $2,000? We’ll go through every single digital channel from SEO, PPC, Facebook, as well as competitor research and more to create an in-depth 50+ page report providing data-rich insights on how your business could level up each channel. What’s more, we’ll even throw in an actionable 6-month game plan that you and your digital marketing specialist can implement in your own time. Talk about value!

So, what are you waiting for? Whether you need some timely advice on a recently pushed web design, new ways to enhance your link building, or just want some help boosting the conversion rate of site visitors on your top product pages, our award winning team is ready to to help. Give us a call and we’ll get started on your free audit today!

Ecommerce SEO and regular SEO both have the same goal: to optimize your website to make it more visible in organic search results and drive traffic to your site. When you rank higher in search results for keywords related to your products, you attract more buyers to your website, where they’ll spend money.

It's the way you achieve this goal that is the difference between the two services.

eCommerce SEO is the process of optimizing your online store to make it more visible in organic search results.

Ecommerce SEO Services are more about putting emphasis into specific areas of your website to help a site progress and rank. So, regular SEO tactics like technical SEO, on and off page SEO, local SEO, link building and content marketing are still applicable for any eCommerce business. There's also a whole range of other tactics to focus on.

One thing that makes a difference for ecommerce SEO is that there are typically more pages to optimize. While a non-retail business might have 20 web pages, an eCommerce site can have hundreds if not thousands of category and product pages.

Your product pages are essential in eCommerce SEO. Customers will typically make their purchasing decision based on these pages, so they need to be your best salesperson. That means writing engaging product descriptions that answer customer's questions, optimized images that don't compromise site speed, updated meta descriptions with relevant keywords, and much more. There's a lot that goes into product page optimization to ensure it not only ranks in the search engine results pages but converts website traffic into customers - that's what eCommerce SEO is all about.

Optimizing your product pages will take time but getting it right will increase the chances of your products ranking on Google and being seen by potential customers. In other words, it's worth the investment.

Ecommerce SEO also focuses on navigation and the user experience. This means there's a greater focus on elements such as filters, faceted navigation and search, as well as site security and checkout. Your eCommerce platform should have lots of tools to help with this, which your eCommerce SEO experts can help you tap into.

Another big aspect of eCommerce SEO over traditional SEO that any good digital marketing agency should highlight is social trust. A significant number of consumers read up to six product reviews before making purchase decisions. So it's critical for your SEO strategy to include product reviews and brand reviews as part of your SEO and social media marketing.

Because of the nuances of eCommerce SEO and the unique on-page optimization and web development skills needed, it goes without saying that not every SEO Agency is built for eCommerce SEO. Choose an eCommerce SEO company that specializes in the unique tactics needed to give your store the online visibility you want. Start with our SEO audit to find out where your gaps and opportunities are to help your web store soar.

 

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