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eCommerce SEO

Become a marketplace champion and skyrocket sales with our eCommerce SEO services. As the best-rated SEO agency, we’ve helped thousands of eCommerce businesses grow traffic AND transactions. It’s about more than numbers with us — it’s about results.

Capture quality clicks that convert into real sales.

If your goal is to boost your brand presence and drive organic traffic to your eCommerce site, there’s no better way than through SEO. But it’s not enough to get to page 1 on Google and get more visitors to your online store. Ultimately, you need transactions — and that means having the right SEO strategy that converts traffic into real revenue.

We know it’s not easy to create an SEO strategy that boosts sales and brand awareness. That’s why you need some sharpshooting SEO Gurus on your side. Our intelligent eCommerce SEO campaigns are hyper-targeted, laser-focused on your goals, and evidence-based — helping you maximize reach for any potential customer looking for what you’re selling. 

If you’re looking to turn seasonal sales into year-round growth, or beat our global eCommerce giants in the high stakes world of Google rankings, we’ll make it happen. We’ve helped small and mid-tier eCommerce websites generate sustainable revenue, climb the rankings, and even win out over eCommerce heavy hitters in search engine results.

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SEO gets people to your website and helps grow your online business. Forget fluffy metrics — we’re about digital that delivers. Learn how we use evidence-based, user-friendly, targeted user experiences that convert viewers into customers.
Proven SEO strategies to boost sales and grow your business.

eCommerce SEO is a specialized art. It’s all about building a solid strategy that makes your website work harder for your mission objective: more transactions.

However, things get complicated in the quest to come out on top in Google search. You have to find the right keywords to increase traffic to your business, and integrate them in a way that won’t hurt the user experience. Plus, you need to have the right title tag and product descriptions, keep on top of broken links and weed out duplicate content so you don’t hurt your rankings. More products, more pages on your site, more mess — that is, unless you’re working with OMG.

Our sales-focused campaigns cover all the bases, from link building and on-site optimization to competitor analysis and site structure. We match up our SEO expertise with your vision to achieve the ultimate dream: a seamless customer experience that supercharges sales. Our Gurus are experts in creating an online webstore that search engines AND customers love. From the technical aspects of powering a high-converting website, to creative strategies to capture ready-to-buy traffic from search engines, we put your eCommerce store in the best position to succeed. Get ready to unleash your sales potential and get a leg up on the competition.

Customized SEO campaigns for every platform. Seriously impressive results.

You’re working with the best partner for your online store, and we will too. That’s why we work with the right partners and develop a tailor-made SEO strategy to ensure your sales just keep growing.

Every eCommerce platform is different. It takes specific knowledge, experience and connections to know how to extract the best performance out of each platform. We’ve teamed up with the world’s best platforms for eCommerce websites, so we can build a customized strategy that makes sense for you.

Whether your store is on Shopify, Magento, Bigcommerce and Wordpress, our Gurus have you covered. At OMG, we’ve got the experience and know-how to transform your online store into a highly-tuned search engine superstar.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

So you’ve got an impressive eCommerce site filled with amazing products. Now, it’s time to get the word out there and make more sales. eCommerce SEO is about making sure your online store gets seen by the right people on search engine results pages (SERPs).

It comes down to this: As an eCommerce site, you need a search strategy that helps you grow your brand awareness online as well as your sales. Unlike other service-based businesses or traditional brick-and-mortar stores, your online store is your lifeblood. It’s where you find and connect with customers, make transactions, and realize your business vision. That’s why your digital strategy needs to be smart and sharp to cut through the online noise.

eCommerce SEO involves optimizing your webstore to attract more traffic from search engines like Google. From your headlines and meta-data to product descriptions, external and internal linking, every aspect of your website should be primed for maximum reach and maximum revenue.

However, it’s not just about raking up visitors for the sake of it. It’s about finding the customers out there who are buying what you’re selling. By knowing how to find keywords that lead to higher conversions, and building your search and content marketing strategy around these keywords, your store will work harder for your sales.
Appearing in organic search results, especially on Google, is going to be one of your top drivers for revenue. If you’re not optimizing your website to rank higher on Google search, you’re leaving money on the table for your competitors.

85% of people use Google to research products when making shopping decisions, according to Kenshoo. What’s more, according to an SEMRush report, direct and search traffic account for over 80% of all eCommerce store traffic.

The trick here is timing. If your product or store appears when a customer is looking to buy, your conversion rate goes through the roof. That’s why well-crafted, well-executed SEO has the highest ROI of any marketing tactic out there.

Despite this, many online shops are put together without enough consideration of search engine optimization. Instead, site owners rely on paid ads and social media to get customers to their site. PPC, display and social media advertising are all an essential part of a comprehensive marketing strategy. But SEO is more cost effective and sustainable in the long run.

If you want to build a digital strategy that truly gets results, eCommerce SEO needs to be one of your marketing superstars.
Search engine optimization is the art and science of optimizing your website around specific keywords, so your content comes up higher on SERPs like Google or Bing. The goal here is to build a website that gets your most relevant content and products in front of your potential customers, exactly when they’re looking for it.

Sounds like a dream. But how do you make that magic happen?

To make your website more SEO-friendly, you first need to know what your customers are searching for (aka your keywords). Once you have your target keyword, you need a laser-focused SEO strategy that ensures your site will come out on top when customers are looking for those keywords.

Your site architecture should be built based on these findings. Once you’ve locked this down, there’s the on-page and technical SEO to ensure search engine bots can crawl your website and get the right information in front of your audience when they’re looking for it.

As an eCommerce site owner, you want every part of your store to be user-friendly and get your brand out there. We know that’s important to you. But it also needs to be primed for search. Write SEO-optimized product descriptions and image descriptions when uploading your products, and don’t forget to insert meta-data and optimize your URL structures.

On top of that, focus on delivering a smooth experience via a fast site, better mobile experience, clear product categories and intuitive design.

Content marketing is also key to come out on top in search rankings. You need to focus on churning out share-worthy blog post content, videos and visuals as part of your broader marketing strategy. Get people linking to your site and spreading the word on social media.

As more people share, your website becomes more authoritative — and Google will give you more love in search results. Content is also an essential way to optimize your website for long tail keywords for seasonal trends or hot topics, and capture more organic traffic to your site.

However, keep in mind: SEO is a long-term game. You can’t just do these things once and expect it to lead to results. Similarly, increasing your traffic doesn’t always lead to more sales, especially if the audience isn’t the right fit. It takes a rock-solid strategy, some serious technical knowledge and constant fine-tuning if you want SEO to work for your eCommerce store.

That’s where a search agency like OMG comes in.

Let’s face it – a lot of eCommerce SEO agencies will talk a big game, but they don’t always make an impact. That’s not the case with us. Our focus is always on delivering high-impact strategies and executing them to deliver revenue-shifting results.

Our seasoned SEO Gurus are specialists in eCommerce SEO that drives more leads, conversions, and revenue. We’ve worked with thousands of eCommerce companies worldwide to turn their websites into search engine superstars. With our industry expertise and extensive experience, we work with you to keep your brand top-of-mind and accelerate online sales.

The difference is in our evidence-based approach. We’ve poured millions into building the right dashboards and platforms to get deeper insights that we apply to your SEO strategy. We understand what you are already ranking for and what keywords are working. This means we know what you need to focus in order to improve your search rank, and fuel revenue growth.

Voice search is the next big thing in eCommerce SEO. According to ComScore, half of all searches will be voice-based by 2020. If you want to grow sales in the future, you need to optimize your online store for voice search now.

Why?

Voice search will completely change SEO as we know it. The way a person asks for information when speaking is different from the way they type on a keyboard.

We tend to speak use full sentences when we’re talking to Siri or Alexa. These full sentences will form the keywords of the future. At the same time, our smart assistants respond to these searches with short snippets of information. In fact, the average voice search result on Google is just 29 words.

As voice searches become more common, keywords get longer and more conversational.

The eCommerce stores that will come out on top are the ones that adapt their digital strategy for voice SEO.

Sound complicated? Truth is, it is. But, we have you covered. Our Gurus have their finger on the pulse of the latest best practices and trends in voice search. We’ll work with you to optimize your online store for voice SEO. This way, you’ll have a head start, get your brand in front of audiences on voice search and sell more products. Don’t worry — we’ve got this.

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