PPC Management Dubai

Turn your Pay-Per-Click ad spend into game-changing revenue with a strategy that optimizes for clicks, conversions, AND customers.

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Pay per click (PPC) advertising is hands-down the most effective way to drive online traffic and conversions FAST. PPC lets you quickly cast a net to find new prospects and customers. Target your ideal customers when they are searching for your products and services. Propel a steady stream of buy-ready leads to your website. Retarget people you know are already interested in your brand. Scale your campaigns to win even more leads and sales. Whatever your business goals, PPC is a proven tactic for success.

Looking for an incredible return on investment (ROI)? Don’t settle for just any clicks and traffic - PPC success comes from targeting the precise keywords and audience you do want, and excluding those you don’t. Our PPC team of experts have the world-class skills and high-ROI track record to craft a razor-sharp PPC strategy that will hone in on your ideal customers and show your competitors who’s boss. Get ready for the high-level brand exposure, lead generation and sales like you’ve never experienced before.

What are the steps for a Successful Pay Per Click Campaign?

Strategically crafted pay per click campaigns will deliver traffic, leads, and conversions almost immediately as the ads go live. But it’s not as easy as it looks. There are some essential steps every successful PPC campaign must follow. The first is the most important: every successful pay per click campaign begins with a clear goal. Do you want to improve brand awareness? Generate leads and conversions? Get scores of sales through your eCommerce site? Whatever the goal, make sure it’s clear from the outset as it will determine how you plan, create and measure your ad campaign.

Once you have your goal, you can start keyword research. Work out what customers are searching for at different stages in their purchase journey. Create a list of keywords to target. Only then can you set up your ad. Craft your headline, copy and call to action. Then, work out how much to bid. The aim is to start small. Set a fixed budget per day. Use this to build a limited number of campaigns.

Another step in every successful PPC campaign is one that many marketers underestimate - testing and measuring. The best campaigns are those that come from continually tweaking and refining your ads and landing pages to see what works. Does one headline get more clicks than another? Does a certain call to action generate more conversions? You never know until you test. Then, use the data to continuously improve every element of your campaign.

Each of these steps takes time and expertise. That’s where OMG comes in. Our Gurus will use their PPC mastery to craft a winning campaign for maximum ROI.

What is Google Adwords?

If you’re ready to drive serious revenue, Google Adwords should be an essential part of your digital marketing strategy. Google Adwords, now known as Google Ads, lets advertisers bid an amount to display ads in front of their target audience on Google Search results pages and/or the Google Display Network (GDN).

It’s by far the most popular ad network due to the volume of searches done on Google’s search engine (more than 3.5 billion searches every day!) and the colossal number of websites on the GDN. Google states that “AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.”

Since it was launched by Google back in 2000, Adwords has opened the doors to the growing online population for advertisers, rapidly setting the benchmark for driving traffic, sales and awareness through pay-per-click advertising. Now, Google Ads makes up a staggering 82% of all paid search ad spend.

For example, using search campaigns on Google Adwords, you can catapult your business to the top of the Google Search results when someone searches on your target keyword. Advertisers are charged on a cost per click (CPC) basis. The amount you pay per click varies based on the bid market and your ad’s Quality Score. While you can’t do much about the first point, you can improve your Quality Score for a more cost-effective campaign.

And trust us - investing in your Google Adwords campaign is well worth the effort. The average advertiser can double their return with the PPC advertising platform.

Why is OMG the best PPC agency in Dubai?

According to the 1,000s of companies we’ve worked with, there are countless reasons we’re the best PPC management agency. But the biggest reason cannot be denied: we’re entirely focused on YOUR results. Our PPC Dubai gurus are talented strategists who use a range of techniques to pull in the most relevant traffic. But they don’t stop there. They continually optimise your pay per click campaigns to squeeze the most out of your ad spend. The end result? Less budget waste, and higher ROI campaigns for long term results.

Another reason we’re considered the best? We are 100% transparent and open. We are open about how we get results - in fact, we love talking about our methods. And we’ll always tell you if something’s not working as it should be. Because we know that the most successful business partnerships are built on honesty and trust.

We know you’re busy so here’s one final reason we’re the best consultants in Google Adwords Dubai has to offer. We’re a Google Premier Partner. This means our PPC Gurus have met the advanced levels of Google Ads skills and expertise as defined by Google. We have proven our ability to deliver client and agency growth, and meet exceptional performance requirements. So, you can be confident you’re working with the best Google has.

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp PPC campaigns.

200+ Reviews rated

Sam Halcrow

Arcade Dev House

The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small but have yet to find a team as dynamic and consistent as OMG. Big shout out to Elodie and Johnny

Universal Home Theatre

Andy - Founder and CEO

Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.

Noble Loans

Financial services

We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.

Marvin Christian

1001 Optical

It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

Andrew S.

Founder and MD at Integriti Bathrooms

They showed me data directly related to my industry, info that was relevant to my leads, what area we should focus on, and a strategy that is needed to achieve my goals. This wasn't what any other digital company provided.

Alison Hootman

Managing Director at Mavi Jeans

We at Mavi Australia have found the team at Online Marketing Gurus extremely knowledgeable, engaged & really own our account. They want to see our brand succeed! Can’t recommend them highly enough!

Lauren J.

Marketing Director, Zenith Payments

Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

Adam Celestino

The Burdekin Rooms

Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we'd saved and how much more traffic we were generating through our website.

Siren Shoes

Stephanie Turzi

Fantastic service and results!

View all google reviews

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Does Google AdWords really work?

Yes, so long as you follow a few important rules. First, you need a hyper-targeted strategy. Too many advertisers think that a single ad will work across all target audiences and all stages of the sales funnel. But you need to be very specific, otherwise you’re just wasting money on irrelevant clicks. Someone at the awareness stage won’t spend money on a product yet, so make sure your ads focus on awareness and lead generation instead. Likewise, if you’re not using negative keywords effectively, you are sending ad spend down the drain.

Secondly, you can’t set and forget your Adword campaigns. Adwords campaigns are only as good as the data they are based on. You need to continually track metrics and use A/B testing to find out what converts, and what doesn’t.

Another reason your campaign might struggle is if you have a poor landing page. It doesn’t matter how effective your ad is, if your landing page isn’t up to scratch, people will just bounce away instead of converting.

Get these elements in place and yes, Adwords campaigns can really deliver. For example, Wit Fitness generated a 1,000% return on its AdWords investment with its Black Friday campaign. One thousand per cent!

But the truth is, Google Adwords isn’t something you can master overnight. You need a Google Premier Partner who can craft campaigns that zero in on those who are ready to buy, while weeding out non-converting clicks. That’s where OMG can help.

How do you get a Google Adwords Certification? Is it free or paid?

OMG is proud to be a qualified Google Premier Partner. So how did we do it and what does it mean for you? Google AdWords divides its certification across a few categories. Each category covers a different aspect of the platform: Display advertising, search advertising, video advertising, mobile advertising, and shopping advertising.

The Google Partner certification shows that an agency or digital marketing professional has learned about how Google Ads works and is up-to-date with the latest on Google’s products. This last part matters, because Google changes its tools and products continuously. To prove this knowledge and earn the Google Premier Partner badge, we also needed to take Google Ads product certification exams. The certification is free - but you need to earn it.

Only 3% of Google partners have reached the next tier to become Google premier partners, and OMG is one of them. This Google Adwords certification reflects the performance and effectiveness of the Adwords campaigns we create for our clients. It means you can trust us to create and optimise ads that show up precisely when your target audience is looking, to advise you on keyword strategy and budget planning, and how to track the campaign for the best ROI. When you work with a Google Premier Partner like OMG, you know you are putting your confidence and your success in the hands of the best.

How can we improve our PPC Ad quality score?

Improving your PPC Ad Quality Score is a case of increasing the relevancy of your ads, keywords and landing pages. One way to do this is to keep your keyword groups small and relevant. Every ad group needs a tight theme, and every keyword needs to be relevant to the ad group. Simple, right? So, if you have one keyword that deviates from the theme, create a specific ad group for it instead.

Next, optimise your landing pages to create an exceptional user experience. This is one of Google’s top priorities, so if your landing page doesn’t deliver a good experience, Google gives it a lower Quality Score. Simple as that. This means making the landing page easy to use on mobile and desktop, keeping the page load fast, and ensuring the page content is relevant to the search term.

Finally, customise your landing pages to fit specific ad groups. This ensures every landing page you create is incredibly relevant to the keywords and ads.

Remember, a good Quality Score can give you the edge over your competitors. So pay attention to your Quality Score and take steps to improve it if you want to see your PPC ROI soar.

How do I get started?

Easy! Claim your free digital marketing audit. This no-obligation audit will put our PPC gurus to work analysing your website and digital presence. We’ll look at your SEO, PPC, social media marketing strategy and even you email marketing to show how we can help you unlock new opportunities for revenue growth. The best part? This is completely cost-free and obligation-free.