Microsoft Ads Built to Capture More Search Demand
- Google isn’t the only place your customers search.
- Reach active searchers and valuable audiences across Bing and the wider Microsoft network.
- See which clicks, leads, and sales are creating real commercial value.
See Where Your Microsoft Ads Account Can Work Harder
Get your free strategy session valued at $3,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your Customers Are Searching Across
Microsoft’s Network. You’re Not There.
One Search Platform Is Carrying Too Much
Relying heavily on Google leaves fewer options when CPCs rise or competition tightens. Microsoft Ads can open another route to search demand and valuable audiences across Bing and the wider network, giving your paid search strategy more flexibility without replacing what already works.
Important Audience Signals Go Untapped
Microsoft Advertising’s reach goes beyond Bing, and LinkedIn profile data can layer in company, industry, and job-function targeting on eligible campaigns. Without the right setup, those audiences stay under-tested, underfunded, or missing from your media mix entirely.
The Real Opportunity Is Still Unclear
Running Microsoft Ads and knowing if they’re paying off are two different things. Without clean tracking, sharp targeting, and tight budget control, you can’t tell which clicks are worth it, where spend is leaking, or whether the channel deserves a bigger bet.
What we do
Microsoft Ads Built for More
Than Search Volume
Microsoft Ads can reach active searchers, professional audiences, and emerging AI-led placements across Microsoft’s ecosystem.
We shape each campaign around intent, margin, audience fit, tracking, and the commercial role the channel needs to play.
Search Campaigns Shaped Around Intent
We organize keywords, ads, negatives, bids, and landing-page alignment around how customers actually search, helping capture higher-intent demand without paying for irrelevant clicks.
Shopping Campaigns That Protect Margin
We manage product feeds, campaign structure, bidding, search terms, and item-level performance so eCommerce growth is guided by profitability, not revenue alone.
LinkedIn Profile Targeting Unique to Microsoft
Microsoft’s LinkedIn profile signals can refine audiences by company, industry, and job function, adding professional context that Google Ads can’t offer directly.
Advertising Across Microsoft’s AI Experiences
We check eligible advertising opportunities across Microsoft’s AI-powered inventory, including Copilot experiences, while keeping campaign goals, creative, targeting, and measurement firmly in view.
Tracking That Supports Smarter Choices
We review conversion actions, attribution settings, and data quality so campaigns can be judged by leads, sales, CPA, ROAS, and available revenue signals.
Reporting That Shows What Matters
Gurulytics helps you monitor campaign performance, conversions, and budget efficiency without waiting for the monthly report.
See Where Your Microsoft Ads Account Can Go Further
A Microsoft Ads account can look healthy on the surface while inefficient searches, weak targeting, or fuzzy tracking quietly cap performance underneath.
Your audit digs into campaign structure, search terms, audiences, budgets, conversion data, and network activity,
pinpointing where spend is leaking, which opportunities deserve a bigger bet, and what to fix before you scale.
How It Works
From Microsoft Ads Audit to Smarter Account Growth
No black box. No recycled campaign plan. Here’s how we assess the account, build the strategy, and improve performance at every stage.
We review campaign structure, search terms, audiences, tracking, budgets, product feeds, and current performance. The goal is to identify missed demand, wasted spend, weak signals, and the areas most likely to improve results.
We shape the campaign around Bing search behavior, Shopping opportunities, LinkedIn profile signals, Microsoft network placements, and your commercial goals. Keywords, bids, exclusions, creative, conversion actions, and budgets are adapted to Microsoft rather than copied blindly from Google Ads.
Once campaigns are live, we monitor search terms, audience response, conversion quality, CPA, ROAS, and available revenue data. We cut inefficient spend, strengthen what’s working, and shift budget toward the campaigns, products, and audiences showing the clearest potential.
Disclaimer: Timelines vary based on account readiness, approval speed, tracking requirements, creative scope, product-feed complexity, and campaign type.
Microsoft Ads Experience Across a Wide Range of Markets
We’ve managed paid media campaigns across B2B, eCommerce, healthcare, finance, professional services, technology, retail, and more.
That breadth gives us sharper benchmarks, clearer audience insight,
and a more informed view of how Microsoft Ads may perform in your market.
In The Last 12-months We Delivered Our Paid Search Clients
6.6M+
website visitors
3.1M+
tracked conversions
$34M+
tracked revenue (USD)
Case Studies
Microsoft Ads Performance That Stands Up to Scrutiny
Real case studies go beyond clicks, impressions, or a lucky conversion spike. They show what actually changed: how the account was restructured,
which audiences or campaign types stepped up, and whether the results translated into real commercial value.
More Conversions, Less Spend: Kicks Shoelaces’ Paid Turnaround
Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an SEO and PPC campaign from May to July 2024.
807%
Increase in Paid Ads Conversions
114%
Increase in Paid Search Traffic
(from 6K to 12.9K)
More Case Studies
196%
Gifts for Good is a corporation dedicated to empowering the world to help people and the planet through gift giving, envisioning a world where every gift purchased gives back. Their gifts have supported the work of over 60 nonprofits and social enterprises around the globe.
Gifts for Good
Retail & E-Commerce
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
807%
Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an multi-channel campaign from May to July 2024.
Kicks Shoelaces
Retail & E-Commerce
64x
Fashion label Réalisation Par has partnered with OMG since 2025 to scale its Google Ads account without giving up efficiency. The account now returns 44.5x year to date and 53x over the past 30 days, with Performance Max Smart Shopping delivering 324 conversions at 64.6x ROAS.
Realisation Par
Retail & E-Commerce
522%
HomeTeam Pest Defense was established in 1996 in Dallas, Texas. They provide traditional pest and termite control services for existing homeowners, and pre-construction services for home builders. HomeTeam partnered with OMG in November 2022 to improve visibility around key focus terms and increase form submissions on key service pages.
HomeTeam Pest Defense
Industrial
134%
From October 2025, Top King Boxing USA partnered with OMG to grow organic visibility, strengthen product category rankings, expand AI visibility, and scale paid media performance. Through an integrated SEO, GEO and Google Ads strategy, Top King has nearly doubled keyword indexation, more than doubled organic revenue YoY, and delivered $104K in paid conversion value…
Topking Boxing
Retail & E-Commerce
Why Choose Us?
Microsoft Ads Management With More
Specialist Depth
Microsoft Advertising needs more than copied campaigns and occasional checks. We bring platform-specific strategy, tighter control,
and more useful reporting to every account.
We Partner with the Best
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Google Premier Partner
#1 PPC agency for international growth awarded by Google
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Microsoft Premier Partner
Bing and Microsoft agency partner premier agency top 5
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ChatGPT Agency partner
ChatGPT agency partner first to launch in Australia
What Makes OMG Stand Out From Other Bing Ads Agencies
Reporting That Connects Spend to the Bigger Picture
Gurulytics brings campaign data into one view, helping you understand where budget is going, which activity is creating value, and what deserves attention next.
A Deeper Paid Media Pattern Library
More than 14 years of campaign data helps us recognize inefficient structures, weak signals, and missed opportunities sooner. That experience supports sharper testing and more confident budget decisions.
Microsoft Ads Expertise With Platform-Specific Focus
We don’t treat Microsoft Advertising as a smaller copy of Google Ads. Our specialists adapt keywords, audiences, bids, Shopping feeds, tracking, and campaign structure to how the platform actually works.
Meet the Microsoft Ads Team
Microsoft Ads Specialists With
Paid Search Depth
A Team That Knows Where Microsoft Ads Fits
As an experienced Bing Ads agency, we listen first, build around your goals, and keep the work clear. You’ll know what’s changing, why it matters, and how each decision supports the wider paid media strategy.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Paid Search Manager
Jamie Swanson
Paid Media Manager
14+
years of paid media experience
1000+
clients supported globally
10,000+
Campaigns
150+
Industries
More Paid Media Services
Build a Stronger Channel Mix Around Microsoft Ads
Microsoft Ads can add valuable reach, but it works best as part of a wider paid media strategy. We connect channels, budgets, tracking, and reporting so each platform has a clear role and performance isn’t judged in isolation.
Google Ads
Capture broader search demand across Search, Performance Max, and YouTube, with Google Shopping management built around product visibility, efficiency, and profitable growth.
Meta Ads
Reach audiences across Facebook, Instagram, Messenger, and WhatsApp with creative-led campaigns built for awareness, consideration, remarketing, and conversion across the wider customer journey.
LinkedIn Ads
Target professional audiences by role, company, industry, and seniority. LinkedIn Ads can support B2B demand generation alongside Microsoft’s search intent and professional audience signals.
Client Testimonials
What OMG Microsoft Ads Clients Actually Say
Hear how clients describe the strategy, communication, and paid media results behind their campaigns.
Microsoft Ads Expertise Across the United States
Your account is supported by paid search specialists who understand Microsoft Advertising, search intent, tracking, reporting, and budget control across local, regional, and national campaigns.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Questions Frequently Asked About Microsoft Ads
See what businesses ask before investing in Microsoft Ads.
Yes. Bing Ads was renamed Microsoft Advertising in 2019 as the platform expanded beyond Bing search. Many businesses still use the older name, but campaigns now run through Microsoft’s broader advertising ecosystem. The important distinction is understanding both the familiar search term and the current platform, formats, targeting options, and reporting tools.
Yes. That’s usually the point. Google Ads campaigns often deliver greater search volume, while Microsoft can add incremental demand, different audience access, and another source of conversions. Strong Microsoft Ads management should define a clear role for each platform, rather than blindly duplicating spend or positioning one channel as a complete replacement for the other.
A practical starting point may be around 10% to 20% of your Google Ads budget. The right amount depends on available search volume, campaign type, market competition, conversion rates, and commercial goals. Any proper Microsoft Advertising agency should recommend enough budget to test properly without forcing spend into audiences or searches that can’t support it.
Microsoft Ads CPCs can be around 30% lower than Google Ads in some markets, but that figure isn’t universal. Costs vary by industry, keyword, location, audience, objective, and competition. Lower CPCs only matter when the traffic converts, so Bing advertising should be assessed using lead quality, CPA, revenue, and ROAS alongside click costs.
Yes. Microsoft Advertising can use selected LinkedIn profile attributes, including company, industry, and job function, for certain campaign types and markets. This can help refine professional audience targeting alongside keywords, location, device, and schedule controls. Bing Ads management should use these signals carefully, because narrower targeting isn’t automatically more commercially valuable.
Yes. Importing Google Ads campaigns can provide a useful starting point, but it shouldn’t be the final strategy. Microsoft’s search behavior, audience options, network reach, competition, and campaign settings differ. After import, campaigns should be reviewed and rebuilt where needed, with bids, keywords, negatives, targeting, creative, tracking, and budgets adapted for Microsoft.
Microsoft Advertising can work well for B2B services, finance, software, healthcare, professional services, eCommerce, travel, and higher-value consumer purchases. Performance depends less on the industry label than on search demand, audience fit, margins, conversion tracking, and sales economics. The strongest campaigns match Microsoft’s available reach with a commercially viable offer and clear intent.
Your Microsoft Ads Account Has an Answer in It. Let’s Find It.
Your free audit shows where budget may be leaking, what tracking is actually measuring, and which campaigns need to be paused, rebuilt, or scaled. Useful findings. Practical priorities. A smarter path forward.
