White Label SEO for Agencies That Can’t Afford a Miss
- Put senior SEO specialists behind your brand, without a single new hire.
- White labeled Gurulytics reporting your clients will actually believe.
- Scale delivery without stretching your team past its limits.
-
Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
-
361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
-
Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
-
Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
-
Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
-
Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Your Agency’s Growth Outcomes
Stronger SEO Delivery Makes Your Whole
Agency Stickier
Your team is buried in delivery and the quality is starting to slip
More clients means more accounts, tighter timelines and a team juggling too many campaigns at once. Something always falls through the cracks, and clients notice before you do.
Your clients are asking questions you can’t answer fast enough
Delayed reports. Vague updates. Clients who aren’t sure if their campaigns are actually moving. That uncertainty is what drives churn, not results.
You’re turning away work because you don’t have the capacity to take it on
The pipeline is there. The clients are ready. But saying yes to more accounts right now would mean compromising on the ones you already have.
How Your Agency Wins with OMG
What Our White Label SEO Services
Give Your Agency
Scale your delivery, strengthen client retention and expand your capabilities without increasing operational complexity.
OMG’s reseller SEO services give your agency the infrastructure to grow.
Fully Managed White Label SEO
Your clients continue working directly with your agency while SEO delivery, reporting and campaign execution happen behind the scenes under your brand.
Dedicated Account Management
One account manager keeping communication, deliverables and campaign priorities aligned across all your SEO accounts. No chasing. No dropped balls.
White-Label Reporting and Dashboards
Through Gurulytics, your clients get live visibility into rankings, traffic and SEO performance under your agency branding instead of relying on delayed reports.
Technical SEO and AEO Capability
As search evolves across platforms like ChatGPT, Google AI Overviews and Gemini, your agency gets access to technical SEO and AEO support designed for AI-driven search visibility.
Scalable SEO Content and Authority Building
Get content and authority-building support that keeps campaign momentum going across multiple client accounts without your team carrying the load.
Flexible Outsourced SEO Support
White label SEO support scales around your agency structure, whether you need help with technical SEO, reporting, strategy or complete campaign delivery.
Better SEO Delivery Strengthens Your Agency
Case Studies
How Agencies Scale SEO Delivery
With OMG
Real agencies. Real delivery challenges. Real numbers. See what scaling with OMG actually looked like.
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
142%
Increase in Organic Revenue
52%
Increase in Organic Traffic
More SEO Case Studies
Whether you’re a boutique digital agency or a multi-service marketing group, we build white label SEO delivery around how your agency actually operates.
117%
Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.
Texas Health Center for Diagnostics & Surgery
Healthcare
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
222%
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Tommy Hilfiger
Retail & E-Commerce
100%
Brandmotion partnered with Online Marketing Gurus in February 2021 to grow non-branded organic visibility and revenue. Brandmotion designs and manufactures high-tech vehicle safety products, known throughout the industry for seamless integration, OEM-level quality and innovative approaches to the biggest problems in vehicle safety.
Brandmotion
Automotive
382%
Motivosity partnered with OMG since June 2021. Motivosity is a modern employee engagement software with the mission to make people happier at work. The platform focuses on three of the top drivers of employee satisfaction: feeling appreciated for your work, being part of a community, and having a meaningful relationship with your manager.
Motivosity
Tech & SaaS
156%
Eric Javits has been manufacturing premium, lightweight yet flexible hats since 1995 that are also UPF 50+ safe. Eric’s use of advanced fibers and creative talent have made hat wearing viable for the 21st Century. The designer fashion company reached out to Online Marketing Gurus in July 2022 to establish visibility within a competitive market.
Eric Javits
Retail & E-Commerce
Trusted by 1,000+ Clients
The Numbers Behind OMG’s SEO & GEO Work
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$122M+
tracked revenue (USD)
How It Works
How White Label SEO Slots Into Your Agency
There’s no six month “transformation program” before value shows up. The first month is about wiring the partnership into how your agency already works; every month after that is delivery, visibility and compounding results.
We assess your current client accounts, delivery gaps and quick wins, so the plan is built on evidence rather than assumptions.
Your processes stay your processes. We map our delivery, communication and reporting into how your agency already runs.
Specialists are assigned, priorities locked, and the first sprint of technical, content and authority work goes live under your brand.
Your clients see live, white labeled performance data in Gurulytics, rankings, traffic and conversions in real time.
As you win more accounts, delivery capacity scales with you. No hiring sprints, no capacity panic.
Continuous site health checks catch crawl, speed and indexation issues before your client’s traffic pays for them.
A senior strategist reviews performance with your team each month and sets the next set of priorities, documented, with owners and dates.
Why Choose Us?
How OMG Compares to Other White
Label SEO Options
Agencies weighing white label SEO are usually comparing three paths: a typical outsourced provider, building the capability in house,
or a partner like OMG. Here’s the honest version of that comparison.
We Partner with the Best
-
Semrush Agency Partner
-
Ahrefs Agency Partner
-
Shopify Agency Partner
-
WordPress Agency Partner
-
Magento Agency Partner
-
Woocommerce Agency Partner
-
Wix Agency Partner
Three Things No Other Provider Hands Your Agency
Live White Label Visibility Through Gurulytics
Your clients watch their SEO performance move in real time, under your brand, not in a PDF that shows up three weeks after the month closed. Rankings, traffic, conversions and the work being done: all visible, all the time. It’s their data, and they’ll always have access to it.
Evidence Driven SEO and the TLC Framework
Every strategy we run is informed by thousands of real campaign datasets across 150+ industries. Our TLC Framework. Technical, Links, Content, connects site health, authority building and content strategy into one documented methodology, refined over 14+ years. Every tactic we run, we can explain. And show you the result.
100+ Specialists. Zero Generalists.
Technical SEO, content, CRO, reporting, AI search, each discipline staffed by people who do that one thing all day. Your agency gets the full bench without the payroll that usually comes with it.
The SEO Team Behind Your Brand
Your White Label SEO Partner Behind the Scenes
Your accounts are staffed by career SEO specialists, not a rotating cast of juniors. You’ll always know exactly who’s working on each account, what they’re doing and why. That’s not a slogan; it’s how the delivery model is built: a named account manager owns the relationship, a senior strategist owns the plan, and discipline specialists own the execution. When your client asks a hard technical question, the answer comes from someone who does that work every day, routed through your team, under your brand.
The People Supporting Your Agency Behind the Scenes
The team has been assembled over 14 years, across 150+ industries, with the kind of specialist depth an individual agency can rarely justify building: dedicated technical SEO engineers, content strategists, digital PR specialists, CRO analysts and AI search researchers. You rent the whole bench, not one generalist.
Ryan Alborough
President of Growth and Operations, U.S.
Mike Lee
Global Head of SEO
Joakim Stathopoulos
SEO Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Evidence-Driven SEO
The TLC Framework: Technical Foundations,
Links, Content
Search underperformance usually sits in one of three places. The site cannot be crawled or understood properly.
The content does not answer the questions buyers actually ask. The brand does not carry enough authority to be trusted.
TLC identifies which of the three is holding you back and sequences the fixes in the order they will produce commercial return.
Technical SEO
We repair the foundations that let search engines crawl, render and index a site properly, before a dollar is spent on content.
Enterprise SEO
Built for complex sites, multiple stakeholders and the governance that comes with both.
GEO / AI SEO
Get your clients cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews, where a growing share of buying decisions now starts.
Local SEO
Map pack visibility, local landing pages and reviews strategy for clients who live and die by “near me” searches.
International SEO
Hreflang, country specific keyword research and market by market rollouts done properly.
Link Building And Digital PR
The authority signals and brand mentions that move both traditional rankings and AI citations.
Content Marketing SEO
Search led copy written for real customers first and crawlers second.
SEO Migration
Site migrations put rankings and revenue at risk. We protect both with a documented migration protocol.
eCommerce SEO
Category architecture, product page optimization and revenue attribution built for online stores.
Client Testimonials
What Clients Say About the SEO Work
Our clients say it better than we ever could.
SEO Services Built For US Growth Markets
Serving agency partners nationwide from our Dallas headquarters: Dallas Fort Worth, Austin, Houston, San Antonio, Atlanta, Phoenix, Denver, Chicago, Los Angeles, New York, Miami, and everywhere in between.
US search behavior isn’t uniform, and neither are your clients’ markets. A strategy built for a national ecommerce brand looks nothing like one built for a service business competing in three ZIP codes. Our delivery accounts for the market your client actually competes in, because a playbook that worked somewhere else doesn’t automatically translate, and we don’t pretend it does.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
White Label SEO, Asked and Answered
Want to learn more? Here are some of the most common questions we hear day to day.
OMG operates behind the scenes while your agency owns the client relationship end to end. We handle strategy, technical SEO, content, authority building and reporting, all under your branding, so your team scales SEO revenue without scaling headcount. Nothing reaches your client without your name on it.
Mostly digital agencies, web design studios, branding shops and marketing consultancies that want to sell SEO without building a department for it. The trigger is almost always the same: client demand starts outrunning what the internal team can deliver well.
It has to, that’s the point. A white label partner that forces your agency to change how it operates is just a second job. Reporting cadence, communication channels and delivery structure all get mapped to how you already manage clients during onboarding.
Yes. Depending on what your accounts need, engagements can include local SEO, deep technical audits, content strategy and AI visibility work, getting your clients cited in ChatGPT, Perplexity and Google’s AI Overviews, alongside core SEO delivery.
Faster delivery, reporting clients trust and specialist depth across every SEO discipline, minus the recruiting, training and overhead of building it internally. In our experience the biggest gain shows up in client retention, and it usually follows the reporting.
Usually because delivery has stopped scaling. We hear the same three problems on nearly every intro call: too many accounts, not enough specialists, and reporting the clients quit believing. Those are the three things this program was built to fix.
Your agency stays front facing; strategy, fulfillment and reporting run behind the scenes under your brand. Your clients keep working with your team, and your delivery capacity quietly stops being the bottleneck.
A White Label SEO Partner Built for the Long Haul
No lock in contract to keep you here. The work does. Fourteen years of agency partnerships have taught us that the partners who stay aren’t the ones who signed the longest agreement; they’re the ones whose clients stopped leaving.
If you’re ready to add senior SEO delivery your clients can watch working in real time, under your brand, at margins that make it worth quoting, start the conversation with our Dallas team. We’ll respond with a specific plan: deliverables, timelines and KPIs in writing, scoped to your client mix. Ask us for the plan, not the pitch.
