Instagram Marketing Built for More Than Engagement
- Your customers already spend time on Instagram. Your ads still have to earn their attention.
- Get Instagram ads built around stronger creative, smarter targeting, and measurable business outcomes.
- See what needs to change before you scale, with clear priorities and no guesswork.
Get An Instagram Ads Strategy
One session. A full review of your creative, targeting, tracking and campaign structure. We’ll show you what’s limiting performance and what to prioritize next.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
Smarter Instagram Ads Start With Better
Creative and Better Signals
Strong creative earns attention. Strong strategy turns it into action. We combine audience logic, full-funnel planning, ongoing testing,
reliable tracking, and reporting that shows what your spend is actually producing.
Reels-First Creative That Earns Attention
We build for how people use Instagram now. Reels lead the creative strategy, supported by stories and feed assets designed to stop the scroll and prompt action.
Audience Targeting Built Around Intent
We use customer data, engagement signals, exclusions, and remarketing to reach people more likely to visit, inquire, or buy without narrowing the audience past the point of growth.
Campaign Strategy Across the Funnel
Instagram can support discovery, consideration, remarketing, and conversion. We give each campaign a clear role, so awareness activity connects naturally with the next commercial step.
Testing That Finds What Works
We test hooks, formats, messages, offers, audiences, and placements to identify what improves performance. Fresh evidence. Fewer assumptions. Better decisions before creative fatigue drains the budget.
Tracking That Connects Ads to Outcomes
We review Meta Pixel, Conversions API, and key conversion events to connect campaign activity with website visits, leads, purchases, CPA, ROAS, and revenue where the data allows.
Reporting Without the Guesswork
Gurulytics gives you a clearer view of spend, conversions, and return. You can see what changed, what worked, and where the next advertising dollar should go.
Case Studies
Instagram Ads Results Should Be Measured in Action, Not Attention
Reach tells part of the story. Revenue tells you what mattered. See how OMG turns Instagram attention into measurable leads, sales, revenue, and stronger returns.
The Creative Testing Playbook Behind Medik8’s Meta Scale-Up
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
12:1
ROAS on Meta Ads
32%
Increase in CTR YoY
More Paid Social Case Studies
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
33%
Oransi is a leading retailer of HEPA air purifiers for the home, founded on a mission to make indoor air clean and fresh naturally. CEO Peter Mann saw an opportunity to improve on what the market offered and build a purifier that genuinely supported health and wellbeing. Oransi has since grown into a sustainable business…
Oransi
Retail & E-Commerce
Instagram Ads Built to Grow With Your Business
From eCommerce and professional services to healthcare, finance, real estate, and consumer brands,
we manage Instagram campaigns as part of broader social media strategies across a wide range of industries.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$199M+
tracked revenue (USD)
How It Works
How We Turn Instagram Spend Into Smarter Growth
No black box. No vague deliverables. Here’s how we move from account review and setup to campaigns built for measurable growth.
We assess your audience, offer, account, creative, and market to identify the strongest commercial opportunities.
We verify Meta Pixel, Conversions API, and conversion events so the campaign starts with cleaner, more reliable data.
We define objectives, audiences, placements, budgets, and creative priorities around your most important business goals.
We create campaign structures, audience groups, and Instagram-specific assets for reels, stories, and feed.
We verify budgets, settings, tracking, and approvals before giving Meta enough flexibility to begin learning.
We separate useful performance signals from platform noise to understand what’s driving or limiting results.
We reduce spend on weak audiences, placements, and creative before poor performance becomes an expensive habit.
We expand stronger creative, audiences, offers, and placements while testing new opportunities for efficient growth.
We connect campaign activity with leads, purchases, CPA, ROAS, and revenue wherever reliable data is available.
We use each round of learning to set the next tests, priorities, and budget decisions.
*Timelines vary based on account readiness, approval speed, tracking requirements, creative scope, and campaign complexity.
Why Choose Us?
Instagram Ads Managed With More
Strategy and Accountability
Instagram ads shouldn’t be treated like a creative guessing game. Strong performance comes from strategy, testing, tracking,
and people who know how to turn attention into action.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Advantages Most Instagram Ads Agencies Can’t Replicate
Gurulytics Reporting That Connects Spend to Results
You shouldn’t have to wait for a monthly report to understand performance. Gurulytics brings spend, conversions, CPA, ROAS, and revenue into one clearer view, so you can see what Instagram ads produced and where your next advertising dollar should go.
14+ Years of Paid Media Learning
Thousands of campaigns across paid social, search, and performance media have given us a broader view of what drives performance. That experience helps us spot wasted spend faster, test stronger ideas, and avoid costly mistakes that less experienced teams are still learning from.
Instagram Ads Specialists, Not Boosted Post Generalists
Instagram ads need more than polished creative and occasional checks. Our experts manage audiences, placements, testing, tracking, and optimization around commercial outcomes, so campaigns are built to move people beyond attention and toward measurable action.
Meet the Instagram Ads Team
Instagram Experts Who Know What Drives Action
Real specialists. Clear accountability. Your team understands paid social, creative performance, audience strategy, tracking, and optimization, with every decision tied to measurable business outcomes.
Built by Instagram Pros, Backed by Serious Scale
Your Instagram advertising team works alongside experts across paid search, SEO, CRO, analytics, and creative, giving every campaign broader insight and stronger support across the customer journey.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
What OMG Social Media Ads Clients Actually Say
Hear how clients describe the strategy, clarity, and commercial results behind their paid social campaigns.
Instagram Ads Designed for Local and National Growth
Whether you’re a local business building demand in one market or a national brand scaling across multiple regions, we create Instagram campaigns focused on qualified leads, sales, and measurable revenue.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Questions Frequently Asked About Instagram Ads
Wondering how Instagram ads fit your goals, budget, and wider strategy? Start with the questions businesses ask us most often.
Instagram ads are paid placements shown across reels, stories, feed, and other eligible Instagram surfaces. They can drive product discovery, website visits, leads, sales, app activity, and retargeting. A strong Instagram advertising agency builds campaigns around measurable business outcomes, not views, likes, or engagement alone.
Instagram ads don’t have one standard cost, and the budget needed for meaningful testing varies by campaign. The right amount depends on your audience, market, objective, creative, and conversion path. An Instagram marketing agency should recommend a realistic starting budget based on your goals rather than offering a one-size-fits-all figure.
Use all three when the campaign and creative support them. Reels are strong for fast, native-style video. Stories suit vertical messages and direct actions. Feed ads work well for polished visuals, carousels, and product detail. A capable Instagram ads agency tests each format and shifts spend toward the placements producing stronger results.
Organic content and Instagram ads serve different purposes. Organic content builds familiarity, credibility, and community over time. Instagram ads expand reach, retarget interested users, and drive defined actions faster. For many brands, the strongest approach combines both, with each channel assigned a clear role and measurable objective.
Focus on revenue or another defined business outcome unless follower growth is the actual campaign goal. Followers can support long-term brand growth, but they don’t prove profitability. An Instagram ad agency should measure success using qualified traffic, leads, purchases, customer acquisition cost, ROAS, or revenue, depending on the campaign objective.
Yes. Creator and user-generated content can make Instagram ads feel more native, credible, and relevant. The strongest assets still need a clear hook, useful message, and direct next step. We can work with existing footage or develop new concepts, depending on your brand, audience, approvals, and campaign scope.
We review what’s holding it back, including the offer, creative, targeting, landing page, tracking, budget, audience quality, and conversion path. Then we decide whether to refine, test, pause, or rebuild. Not every campaign should be scaled. The priority is protecting spend and finding a clearer path to return.
Instagram ads can generate activity within days, but reliable performance usually takes longer. Most campaigns need time to collect enough data for meaningful optimization. The timeline depends on your budget, offer, audience, creative, sales cycle, and tracking. Early signals help, but a handful of clicks or views shouldn’t drive major decisions.
Yes, Instagram ads can work for B2B businesses, especially for awareness, credibility, remarketing, employer branding, and longer buying journeys. Instagram often supports a broader B2B strategy, with LinkedIn and Google capturing intent while Facebook and YouTube reinforce awareness and consideration. A strong Instagram marketing service should assess where your buyers spend time and what role Instagram should play.
Find Out What Instagram Ads Could Return
Your free strategy session shows where Instagram ads fit, what may be limiting performance, and what needs to change before you scale. Clear priorities. Better decisions. A more accountable path from attention to leads, sales, and revenue.
