Digital PR Services Built To Earn Authority That Can’t Be Bought
- Trade low-value placements for earned coverage in publications people actually read.
- Build stronger referring domains through original research, expert insight, and sharp journalist outreach.
- Get featured in publications competitors simply can’t buy their way into, and earn the authority signals that drive visibility across Google and AI search.
Your Digital PR Strategy Starts Here
Claim your free strategy valued at $3,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your Digital PR Agency Is Delivering Coverage, Not Authority
You Paid for Links Nobody Actually Reads
The backlinks are there, but they came from generic guest posts on sites with little real audience or editorial value. Your referring domain count may have moved, yet the authority behind those links is hard to trust, and the commercial impact is even harder to see.
Your Competitors Keep Showing Up in AI Answers
Your brand is publishing, optimizing, and building links, but competitors keep earning the mentions and citations that surface across AI-driven search. Their authority is being reinforced across the web while yours stays too dependent on what you say about yourself.
PR and SEO Are Working Apart
Your PR team chases coverage. Your SEO team chases rankings. The two rarely share the same targets, data, or definition of success, so earned media never fully translates into stronger referring domains, search authority, or measurable organic momentum.
Built for Authority
Why Digital PR Is the Link Strategy That Survives
Digital PR builds authority by creating something worth citing then earning coverage from credible publications. The strongest campaigns use original research, data, expert insight, or timely commentary to attract links and mentions naturally.
Earned Coverage Comes With Editorial Credibility
Paid placements can add links, but they don’t show that a publisher chose the story on editorial merit. Digital PR is built around relevance, credibility, and real publication standards.
Strong Campaigns Start With an Asset Worth Covering
The outreach only works if there’s something behind it. Data studies, original research, expert commentary, and strong story angles give journalists a reason to reference your brand.
Referring Domains Compound Over Time
One useful campaign can earn coverage across national, trade, and regional publications. As credible referring domains grow, so does the authority footprint supporting SEO, GEO, and wider brand discovery.
See Where Stronger Authority Could Open More Doors
What We Do
Digital PR Services Built Around Earned Authority
We connect campaign strategy, original assets, outreach, links, and reporting to earn credible coverage and grow authority across search and AI discovery.
Digital PR Campaign Strategy
We shape campaigns around your commercial priorities, audience, authority gaps, and media opportunities. Every idea needs a credible angle and a clear reason to earn coverage.
Media Outreach and Earned Coverage
We pitch relevant journalists across national, trade, and regional publications with angles that fit their audience. The goal is earned coverage, not paid placements or generic distribution.
Authority Link Building
We use digital PR to earn links from credible publications your brand couldn’t simply buy into. That grows referring domains while keeping the focus on quality, relevance, and editorial value.
Data-Led PR Campaigns
Original research, proprietary data, surveys, and expert insight give journalists something useful to report on. We turn those assets into campaign angles built to earn attention, citations, links, and authority.
Digital PR for B2B Brands
B2B campaigns need more than broad awareness. We develop stories and evidence that can earn attention from trade, business, and specialist publications while strengthening authority around the topics your buyers care about.
Reporting and Campaign Visibility
We track referring-domain growth, earned mentions, links, and wider search impact so you can see what each campaign is building and where authority is growing.
How It Works
How We Build Digital PR Momentum
We assess your existing referring domains, brand mentions, search visibility, competitors, and authority gaps to understand where you already have traction and where stronger third-party signals could make the biggest difference.
We look for topics, data, expert insight, and story angles that journalists are likely to care about. That includes national, trade, and regional opportunities aligned with your audience, industry, and commercial priorities.
Not every idea deserves outreach. We rank campaign opportunities by relevance, authority potential, media fit, and business value so effort goes toward concepts with a credible reason to earn coverage.
We launch campaigns, conduct targeted outreach, and earn coverage from credible publications. The focus stays on quality referring domains, relevant mentions, and authority growth rather than raw placement volume.
We report on referring-domain growth, earned links, mentions, and wider search impact so you can see where authority is growing and how each campaign is contributing.
We use campaign performance, journalist response, and authority growth to shape the next round of ideas. What works gets expanded. What falls flat gets adjusted before more effort goes into it.
Timelines vary based on your starting authority, industry, media opportunity, campaign complexity, and scope of work. Contact us to learn more.
SEO Results Our Teams Have Delivered
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$122M+
tracked revenue (USD)
Case Studies
Authority Growth You Can Measure
How Oransi Were Able To Breathe Easy Using SEO To Supercharge Business Performance
Oransi grew referring domains from 862 to 1,386, a 61% increase, while also securing 33 featured snippets. Alongside that authority growth, organic revenue increased 94% year over year as links, content, and SEO worked together.
33%
Increase in organic traffic YoY
30+
Feature snippets generated
More Digital PR and Authority Success Stories
118%
Climate Plus provides air conditioning maintenance and repair services, keeping families safe and comfortable all year round. Backed by a team of qualified electricians, the business partnered with OMG in July 2021 to improve visibility for key focus terms and grow keyword indexation and site traffic.
Climate Plus
Construction
234%
Frankies Bikinis is a female led beachwear brand known for fashion forward designs, innovative fabrics and inclusive styles for every body. In 2012, mother and daughter Mimi and Francesca Aiello began designing bikinis in Malibu, and have since worked with Gigi Hadid and Naomi Osaka. They joined OMG in April 2022.
Frankies Bikinis
Retail & E-Commerce
Position #1
Black Opal Direct is a second generation gem merchant based in Springfield, Missouri, offering one of the widest ranges of bespoke opal jewelry to customers worldwide. Starting as a physical store in 2012 before moving online, the business partnered with OMG in May 2022 to build on already strong SERP positions while maximizing organic visibility.
Black Opal Direct
Retail & E-Commerce
327%
Since 2003, Treadstone has practiced common sense lending, building a team defined by drive, integrity and a dedication to redefining the mortgage industry. Co-founded by Kevin Polakovich and Brendan O’Driscoll, the business approached OMG in March 2022 to grow organic visibility and drive more traffic to their website.
Treadstone Mortgage
Finance
168%
Specialty Equipment is a family owned and operated business since 2005. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation, support an upcoming website migration and manage their PPC campaigns.
Specialty Equipment
Construction
97%
Custom Truck One Source is the largest single-source provider of commercial trucks and equipment in the United States, spanning sales, rentals, parts and service. They partnered with Online Marketing Gurus in January 2021 to grow organic visibility across a highly competitive heavy equipment category and convert more of that visibility into enquiries.
Custom Truck One Source
Industrial
Trusted by 1,000+ Clients
Why Choose Us?
What Makes OMG Different From Other Digital PR Agencies
Digital PR should do more than generate a few media mentions. We connect PR, SEO, and authority growth so every campaign has a clearer role in building visibility, trust, and stronger referring domains.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
How OMG Keeps Digital PR Connected to Search
Keep Campaign Performance Visible in Gurulytics
Gurulytics gives your team a clearer view of campaign performance as authority builds. Stay closer to what’s gaining traction, where momentum is slowing, and where the strategy may need attention instead of relying on a disconnected monthly recap.
Build Campaigns Around Assets That Support SEO
Strong digital PR starts with something search engines and publishers can both value. We build campaigns around original data, research, and expert insight that give journalists a reason to cover your brand while also earning the links and authority signals that support wider SEO performance.
Track Referring Domains as They’re Earned
See the referring domains your campaigns are earning as they come in rather than relying on vague placement counts. That gives your team a clearer view of real authority growth and a more useful measure of digital PR performance.
Meet the Team
Digital PR Specialists Backed by SEO Expertise
Work with specialists who understand media outreach, authority building, SEO, and the commercial role digital PR plays in strengthening search visibility and brand credibility.
14+ years
of digital marketing experience
200+
specialists across our global team
1,000+
businesses supported
60+
industry awards
Related Services
More Ways to Build Search Authority
Generative AI SEO
Strengthen the content, authority signals, and external mentions that can improve brand visibility across AI-driven search and answer engines.
Technical SEO
Fix the technical foundations that help search engines crawl, understand, and trust the pages your digital PR campaigns are supporting.
Enterprise SEO
Coordinate technical SEO, content, authority, and implementation across larger sites, teams, regions, and complex internal workflows.
Link Building SEO
Strengthen your backlink profile with a focused strategy built around relevant, credible links that support authority and organic visibility.
SEO Migration
Protect the referring domains and authority your digital PR has earned when your site changes, with redirects that keep every link pointing to the right page.
SaaS SEO
Turn original data and expert commentary into earned coverage that builds category authority and feeds a predictable pipeline of trials and demos.
Content Marketing SEO
Build content and original research worth covering, so every piece earns links and mentions long after it’s published.
White Label SEO
Offer your clients digital PR and authority building delivered by senior specialists under your brand, with white label Gurulytics reporting on every link earned.
eCommerce SEO
Earn coverage that lifts authority across your product and category pages, building an organic revenue channel that reduces your dependence on paid ads.
International SEO
Earn coverage in the publications each market trusts, then make sure that authority lands on the right country pages through clean structure and hreflang.
Local SEO
Use regional coverage and local media mentions to strengthen your Google Business Profile, citations, and top map pin visibility in every market you serve.
B2B SEO
Reach decision-makers through search with strategies built around commercial intent, longer buying journeys, and high-value organic opportunities.
Client Testimonials
What Clients Say About Working With OMG
Hear how clients describe the strategy, communication, and commercial focus behind working with OMG to strengthen visibility, authority, and wider digital growth.
Digital PR Support Across the US
From challenger brands earning their first credible coverage to established companies defending category leadership, we build digital PR campaigns that earn the referring domains, mentions, and authority your competitors can’t buy.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Frequently Asked Questions About Digital PR
See how digital PR earns authority, builds stronger referring domains, supports search visibility, and turns credible media coverage into measurable momentum.
Digital PR earns online coverage, brand mentions, and backlinks by giving journalists and publishers something worth covering. Strong digital PR services often use original research, data, expert insight, and targeted outreach to build authority around your brand.
Traditional PR focuses more heavily on broad awareness across channels like print, TV, and radio. A digital PR agency works primarily with online publications and tracks outcomes such as earned mentions, referring domains, backlinks, and referral traffic.
Digital PR for SEO helps brands earn authoritative mentions and links from relevant websites. Those signals can strengthen your site’s authority and support wider organic visibility.
Link building focuses on earning backlinks through a range of acquisition methods. Digital PR link building earns them through stories, research, data, or expert commentary that real publications choose to cover.
A strong digital PR company should look beyond placement counts. We focus on referring-domain growth, earned links and mentions, authority, referral activity, and wider organic impact, while timelines vary by campaign, topic, and media interest.
It can strengthen the signals that support AI visibility, but no agency can guarantee citations. Earned mentions across credible publications and relevant communities create independent evidence about your brand and expertise, which is why we focus on genuine third-party recognition rather than paid mentions.
We review your authority, competitors, audience, and media landscape, then develop a campaign or original asset worth covering. From there, we target relevant national, trade, and regional publications and track the authority signals that follow.
There are no honest guarantees in earned media. If a campaign stalls, we review the angle, timing, outreach, and response, then refine what needs to change.
No. We focus on earned coverage, not paid placements or press release spam. The aim is to create stories and insights that give journalists a genuine reason to cover your brand.
See Where Your Brand Authority Has Room to Grow.
Get a free digital PR and authority audit, delivered in 48 hours. We’ll review your referring domains, earned mentions, competitive authority, and the gaps limiting wider search and AI visibility, then show you where stronger digital PR can make the biggest difference.
No cost. No commitment.
