The Digital Marketing Agency Behind 1,000+ Growth Stories
If you’ve ever sat through a dazzling agency pitch and then wondered 3 months later where the money went, you’re exactly who we built OMG for. We help growth-focused US businesses turn messy digital marketing into something clearer, sharper, and easier to defend. After 14 years and $1.07B+ in client revenue generated in the last 12-month, we still believe the best marketing is not mysterious. It’s measurable.
The Number Behind OMG
$1.07B+
Revenue generated for our clients
(last 12 months)
1,000+
Businesses scaled since 2012
200+
Specialists across six offices
60+
Industry awards over 14 years
A Letter From Our Founder
We Started OMG Because Too Many Agencies
Got Comfortable Being Vague
When I founded OMG in 2012, businesses were being asked to accept a strange little bargain: trust the growth marketing agency, pay the invoice, and try not to ask too many questions. The reports were glossy. The contracts were sticky. The metrics looked impressive until revenue walked in and ruined the mood. We built OMG to work differently: A clear strategy. Commercial accountability. Specialists who can explain the work without hiding behind jargon. Clients should know what’s working, what’s not, and what needs to happen next.
14 years later, that belief has grown into 200+ specialists, six offices, proprietary reporting technology, and more than $1B in revenue generated for clients. The platforms have changed. Buyer behavior has changed. AI has definitely joined the meeting. But the standard has not. If we cannot make your growth easier to understand, measure, and improve, we haven’t done the job properly. “
Co-Founder & CEO
Our Story
Two Founders, One Sydney Office & Zero
Tolerance For Agency Nonsense
OMG did not start because the world needed another enterprise digital marketing agency with a louder pitch deck.
It started because businesses were tired of marketing that sounded clever, cost plenty, and somehow became very shy when revenue came up.
What began in 2012 as a two-person Sydney agency has grown into 200+ specialists across six offices, working with brands that need cleaner strategy,
stronger execution, and fewer expensive guesses.
2012
OMG Opens In Sydney
Andrew Raso starts the agency with one stubborn belief: marketing should be measured in revenue, not smoke signals.
2015
Melbourne Opens And The Team Hits 50+ Specialists
The team grows beyond Sydney, with VIC account leadership and deeper specialist firepower joining the bench.
2020
OMG Lands In The US And UAE
Dallas launches as the US foothold, with Dubai opening to support MENA growth. The “small Sydney agency” thing is officially over.
2021
Singapore Opens & Meta Business Partner Status Arrives
OMG expands across APAC and earns Meta’s highest-tier partnership, giving clients sharper paid social access and support.
2022
Google Premier Partner And Gurulytics V1 Launch
OMG joins the top tier of Google agencies and launches the first version of Gurulytics, giving clients a clearer view of what their marketing is actually doing.
2024
International Growth Gets Recognized
OMG wins Google’s International Growth Award, crosses $761M+ in client revenue generated, and becomes one of the most reviewed digital marketing agencies in the market.
2025
#1 SEO Agency & The Next Era Of Gurulytics
OMG is named the world’s top SEO agency at the Global Agency Awards. Gurulytics V2 launches, Never Not Building gains serious traction, and senior leadership scales for global growth.
2026
$1B+ Revenue, 1,000+ Clients, and More Tools Built In-House
OMG crosses $1B+ in client revenue generated, reaches 1,000+ clients, launches Gurulytics V3, rolls out AI-led lead scoring, and builds new tools for the next wave of search, paid, and AI visibility.
What will 2027 look like with us
in your corner?
Our Time-Tested Process
The TLC Framework: Stripping the Gambling
Out of Digital Growth
Most agencies treat digital marketing like a bag of separate tricks. A little SEO here. Some ads there. Maybe a content calendar if everyone behaves.
OMG uses the TLC Framework to bring the work back to what actually moves visibility, trust, and revenue: technical foundations,
authority, and content built around how buyers search, compare, and decide.
Technical
This is where growth either gets a runway or trips over its own shoelaces. We fix the structure, speed, indexation, schema, internal linking, and technical signals that decide whether your site can compete before the pretty stuff even gets a vote.
Links
Authority still matters, but shortcuts age badly. We build relevant, credible link signals through digital PR, editorial placements, and brand authority work that helps search engines trust you without making Google reach for the penalty button.
Content
Content shouldn’t exist because someone panicked about the blog. We build commercial-intent content that ranks, earns trust, and answers the questions buyers ask before they become leads, customers, or someone else’s revenue.
Gurulytics: Because “Trust Us” Is Not A Reporting Strategy
End-of-month reports are often just campaign autopsies with nicer formatting. By the time you see what happened, the budget has already been spent and someone’s already preparing a very careful explanation.
Gurulytics gives OMG clients a live view of their growth performance across channels. See conversions, rankings, paid media, pipeline signals, and campaign movement in one place, without chasing five dashboards or waiting for a PDF to tell you what last month cost. No other digital marketing agency in the US has access to this tool; it’s exclusive to OMG clients.
Official Platform Partnerships
Inside Access Putting Your Campaigns Weeks
Ahead of the Broader Market
When platforms change, and most agencies wait for the public blog post, we’re already in the room.
Our partner network gives OMG clients sharper support, beta access, better tooling, and faster answers across the channels that shape modern growth.
Google Premier Partner
(Top 3% globally)
Dedicated reps, beta access, and priority support across Google Ads, Performance Max, AI Mode, and SGE.
Meta Business Partner (Highest tier)
Advanced support across Facebook, Instagram, and WhatsApp, with Advantage+ betas, CAPI training, and creative testing access.
OpenAI Business Partner (Business Partner)
Early access to ChatGPT Ads, AI search placements, and GPT marketing tooling, plus our own campaign builder.
SEMRush Agency Partner (Agency Partner)
Enterprise SEO and SEM tooling, AI Overview tracking, backlink audits, and advanced position monitoring.
Microsoft Ads
(Elite Agency Partner)
Added paid search inventory across Bing, Yahoo, and the Microsoft Audience Network.
TikTok Agency Partner (Agency Partner)
Spark Ads, TopView, creative consultation and platform-native paid social support.
Pinterest Preferred Agency (Preferred Agency)
Advanced targeting, Catalog Ads access, and strong reach across eCommerce, home, beauty, lifestyle, and travel.
HubSpot Solutions Partner
CRM, attribution, automation, and lead handoff support built for cleaner marketing-to-sales movement.
Klaviyo, Shopify, and More
Lifecycle email, eCommerce development, GA4, Looker Studio, Ahrefs, and broader enterprise tooling.
Partnerships Aren’t Credentials.
They’re Capability.
We don’t collect platform badges to decorate our website. We treat them as structural leverage your campaigns wouldn’t otherwise have.
For your budget, that translates to first-look betas, pristine tracking data, priority media credits,
and the kind of rep relationships that solve problems long before they become reports.
Beta access first
Test relevant platform features before the rest of the market turns them into a LinkedIn hot take.
Direct platform reps
Dedicated support gives us faster answers, cleaner escalations and fewer “we’ll get back to you” loops.
Certified specialists
Platform-trained specialists manage your campaigns, apply the right tools and optimise based on what each channel is built to do.
What We Stand for
6 Structural Differentiators Your Last Agency Couldn’t Replicate.
Bad agency experiences usually start with the same greatest hits: vague reporting, junior handovers, mystery markups,
and confidence levels that are not entirely supported by evidence.
So we built OMG around the parts clients should never have had to chase in the first place.
Real Numbers, Not Vanity
If it cannot be tied to revenue, pipeline, or commercial movement, it does not get dressed up as a win.
Senior Consultants On Every Account
Your strategy is led by people who know the channel, not generalists borrowing confidence from yesterday’s playbook.
Contracts Built Around You
We keep the focus on performance and fit, with flexible options built around where your business is now and where it needs to go.
100% Media Transparency
You own your ad accounts. Your spend goes directly to the platforms. We do not mark it up, hide it, or give it a little agency haircut.
Six Global Offices
Built in Sydney and connected across six offices, with the coverage to keep campaigns moving while your competitors are asleep.
AI Steered By Experience
AI makes work faster, and anyone can use it. But 14 years of performance data helps us point it at the right problems. Otherwise, it is just guesswork with better posture.
Meet the Gurus
The Growth Minds You’re Actually Paying For
OMG is led by senior consultants across SEO, paid media, and other digital marketing services. Your strategy gets the specialist depth it needs,
not one generalist trying to moonlight as a full-service department.
Andrew Raso
Founder & CEO
Danny Andrawes
Chief Executive Officer
Ryan Alborough
President of Growth and Operations, U.S.
Simon Hancock
Chief Customer Officer
JP MacCormick
Chief Marketing Officer
Farina Weng
Chief Financial Officer
Sophie Chugg
Account Director Paid Media
Mike Lee
Global Head of SEO
Dr. Rich Lane
Chief Technical Officer
David Moorcroft
Head of Paid
Hayley Crandell
Head of Data & Analytics
Matt Lawson
Head of Strategy
Find Us Locally
Six offices, one mission.
Dallas, USA
+1 214 472 0861
1111 W Mockingbird Ln #920, Dallas, TX 75247, United States
Opening hours: Dallas, TX, USA (GMT-5)
| Monday | 9 AM–5 PM |
| Tuesday | 9 AM–5 PM |
| Wednesday | 9 AM–5 PM |
| Thursday | 9 AM–5 PM |
| Friday | 9 AM–5 PM |
| Saturday & Sunday | Closed |
Sydney, Australia
1300 433 071
127 Alexander Street, Crows Nest NSW 2065
Opening hours: Australian Eastern Standard Time (GMT+10)
| Monday | 9 AM–5 PM |
| Tuesday | 9 AM–5 PM |
| Wednesday | 9 AM–5 PM |
| Thursday | 9 AM–5 PM |
| Friday | 9 AM–5 PM |
| Saturday & Sunday | Closed |
Melbourne, Australia
1300 433 071
152 Elizabeth St, Melbourne VIC 3000
Opening hours: Australian Eastern Standard Time (GMT+10)
| Monday | 9 AM–5 PM |
| Tuesday | 9 AM–5 PM |
| Wednesday | 9 AM–5 PM |
| Thursday | 9 AM–5 PM |
| Friday | 9 AM–5 PM |
| Saturday & Sunday | Closed |
Brisbane, Australia
1300 433 071
Level 14/167 Eagle St, Brisbane City QLD 4000
Opening hours: Australian Eastern Standard Time (GMT+10)
| Monday | 9 AM–5 PM |
| Tuesday | 9 AM–5 PM |
| Wednesday | 9 AM–5 PM |
| Thursday | 9 AM–5 PM |
| Friday | 9 AM–5 PM |
| Saturday & Sunday | Closed |
Dubai, United Arab Emirates
+971 52 652 5027
02/02, One JLT building, Jumeriah Lakes Towers
Opening hours: United Arab Emirates (GMT+4)
| Monday | 9 AM–5 PM |
| Tuesday | 9 AM–5 PM |
| Wednesday | 9 AM–5 PM |
| Thursday | 9 AM–5 PM |
| Friday | 9 AM–5 PM |
| Saturday & Sunday | Closed |
Singapore
+65 6019 7399
80 Robinson Rd, #14-02, Singapore 068898
Opening hours: Singapore (GMT+8)
| Monday | 9 AM–5 PM |
| Tuesday | 9 AM–5 PM |
| Wednesday | 9 AM–5 PM |
| Thursday | 9 AM–5 PM |
| Friday | 9 AM–5 PM |
| Saturday & Sunday | Closed |
Ahead of the Curve
AI Gives Us Speed. Experience Gives It Standards.
Anyone can open an AI tool and ask it to make marketing happen. That’s also how the internet got 40 versions of the same beige blog post.
OMG uses AI the way it should be used: guided by 14 years of campaign data, specialist judgment, and actual commercial context.
That means faster research, sharper analysis, cleaner reporting, and stronger optimization, with humans still making the calls that matter.
Because speed is useful. Speed in the wrong direction is just a very confident accident.
Active In The Industry Conversation
Never Not Building Podcast
Andrew Raso speaks with founders, operators, and senior marketers about what is actually working in digital growth. Strategy, scale, AI, leadership, and the bits people usually edit out.
Built For Sharper Operators
OMG Academy
A dedicated training arm for business leaders who want to understand digital strategy without drowning in jargon. Built on the same TLC Framework we use with clients.
Ready For Digital Marketing That Finally Makes Sense?
Start with a free $3,000 audit. We’ll show you where your strategy is leaking, what your competitors are doing better, and which moves could turn scattered digital activity into cleaner growth. Reach out to us for more information.