Shopify SEO Services Built For The Platform You Actually Sell On
- Fix the Shopify quirks that quietly cost products and collections visibility.
- Get the right products and collections ranking for searches with real buying intent.
- Connect organic search and Google Shopping around the same revenue opportunities.
Get Your Shopify SEO Strategy
Claim your free Shopify SEO strategy valued at $3,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your Shopify SEO Agency Is Growing Rankings, Not Revenue
Rankings Are Rising, But Sales Are Flat
More products are showing up in search, but the commercial lift is hard to see. Visibility is improving while revenue stays flat, leaving you with a stronger SEO report and the same pressure to turn organic growth into actual sales.
Low-Value Pages Are Ranking Instead of Key Products
Collection pages, low-value URLs, or informational content are taking visibility while your highest-value products struggle to rank. Traffic is landing in places that look good in analytics but don’t line up with the products and categories that matter most.
Google Shopping Is Taking Clicks From Organic
Your products may hold strong organic positions, but Google Shopping keeps pulling attention higher up the results. Paid and organic are working separately, so one channel can end up competing for clicks the other could’ve helped convert.
Built for Shopify
Why Shopify SEO Needs a Platform-Specific Strategy
Shopify SEO isn’t generic SEO with a different platform name. It means working with Shopify’s product and collection templates, duplicate URLs, tag pages, apps, speed, redirects, indexation, and Google Shopping visibility, because the platform’s structure directly shapes how search performance turns into revenue.
Products and Collections Need Different Roles
Shopify stores need clear decisions about which product or collection pages should rank for important searches. When the wrong page wins visibility, traffic can grow without helping the products and categories that matter most to revenue.
Shopify Creates Its Own Technical Constraints
Pagination, tag pages, duplicate URLs, app bloat, heavy themes, and Shopify’s URL limitations can create crawl, indexation, and speed problems. Generic SEO recommendations often miss these because the fixes need to work with Shopify’s platform structure.
Google Shopping Changes the Search Opportunity
A strong organic ranking doesn’t guarantee the click when Google Shopping appears above it. Organic and shopping data should be considered together so the same product demand isn’t managed as two disconnected strategies.
Find the Shopify SEO Gaps Holding Back Revenue
What We Do
Shopify SEO Services Built Around How the Platform Really Works
Shopify SEO works best when technical fixes, content, product architecture, and shopping data move together. We bring those pieces into one strategy so your store is easier to crawl, easier to find, and better aligned with the products and categories driving revenue.
Technical SEO Built for Shopify
We fix slow themes, app bloat, duplicate URLs, indexation issues, redirects, and structured data so search engines can understand the store more clearly.
Content That Matches How Shoppers Search
We build content around category, collection, product, and comparison searches so the right commercial pages earn stronger visibility.
Organic and Google Shopping Run Together
We connect query, product, and performance data so organic visibility and paid coverage support the same products and revenue opportunities.
Product and Collection Page Architecture
We build authority through credible links and mentions from relevant publications, helping strengthen trust, visibility, and topical relevance.
Shopify Migrations Without the Guesswork
We structure content so search engines and AI systems can better understand your services, expertise, and authority across evolving search experiences.
Revenue Reporting in Gurulytics
Gurulytics connects organic performance with leads and commercial outcomes, giving you a clearer view of qualified opportunities and cost per lead.
How It Works
How We Build Shopify SEO Momentum
What a Shopify SEO program looks like month by month, from platform audit to combined organic and Shopping coverage.
We audit your Shopify store across technical SEO, collections, products, templates, apps, speed, indexation, content, and Google Shopping overlap. That gives us a clear view of what’s blocking visibility, revenue, or both.
We prioritize the issues most likely to affect performance, from duplicate URLs and crawl problems to template weaknesses, internal linking, theme weight, and collection structure. The goal is to remove friction before scaling activity.
Once the foundations are stronger, we move into high-impact content, page improvements, and search opportunities that can start showing where growth is coming from and what deserves more investment.
We build relevant authority around priority products, collections, and commercial categories so stronger pages have the support they need to compete for more valuable searches.
We strengthen the content and signals that help search engines and AI assistants understand your products, categories, and expertise, including the recommendation queries shoppers increasingly use during discovery.
Content structures and semantic entity mapping that get your business cited in AI-driven search results.
SEO Results Our Teams Have Delivered
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$122M+
tracked revenue (USD)
Case Studies
Shopify Growth You Can Put a Number On
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Frankies Bikinis came to OMG with Shopify pagination duplication holding back search visibility. After the issue was addressed, keyword reach grew from 16.3K to 54.6K, a 333% increase, while Domain Rating rose from 49 to 63. The brand also reached position 6 for “bikinis,” a term with 2.24 million monthly searches.
54%
Increase in Branded Clicks
234%
Increase in Overall Keyword Reach
More SEO Case Studies
234%
Frankies Bikinis is a female led beachwear brand known for fashion forward designs, innovative fabrics and inclusive styles for every body. In 2012, mother and daughter Mimi and Francesca Aiello began designing bikinis in Malibu, and have since worked with Gigi Hadid and Naomi Osaka. They joined OMG in April 2022.
Frankies Bikinis
Retail & E-Commerce
Position #1
Black Opal Direct is a second generation gem merchant based in Springfield, Missouri, offering one of the widest ranges of bespoke opal jewelry to customers worldwide. Starting as a physical store in 2012 before moving online, the business partnered with OMG in May 2022 to build on already strong SERP positions while maximizing organic visibility.
Black Opal Direct
Retail & E-Commerce
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
Trusted by 1,000+ Clients
Why Choose Us?
Shopify SEO Built Around Revenue, Not Just Rankings
Rankings matter, but they’re only part of the picture. Our approach connects technical SEO, content, shopping data, and reporting to the products, collections, and revenue opportunities that matter most.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Four Things That Give You More Control Over Your Shopify SEO
See Performance Clearly in Gurulytics
Gurulytics gives your team a clearer view of organic performance, revenue signals, and where momentum is building or slipping. Instead of waiting for a monthly recap, you can stay closer to the numbers and see where the strategy needs attention while there’s still time to act.
SEO that happens inside your store, not in a separate audit document
A long audit means very little if the fixes sit untouched in a document. We work inside the Shopify environment to help turn technical findings into real changes across templates, collections, products, internal links, metadata, and other areas that directly shape search performance.
Organic and Google Ads run from one team, not two agencies
Running SEO and Google Ads under the same team means a single quarterly review, a single keyword list, and one set of decisions about where the next dollar lands. The store gets one strategy across both surfaces, not two agencies competing for credit.
Keep Shopify SEO and Google Shopping on the Same Team
When one team handles Shopify SEO and Google Shopping, you get one set of priorities instead of two channels pulling in different directions. Products, categories, and search demand stay connected, so we can decide where organic effort should lead and where paid spend can work harder.
Meet the Team
Backed by 100+ SEO Specialists
Work with experienced specialists who understand Shopify’s technical constraints, product and collection strategy, search demand, and the commercial decisions behind scaling an eCommerce store.
14+ years
of digital marketing experience
200+
specialists across our global team
1,000+
businesses supported
60+
industry awards
Related Services
More Ways to Grow Your Shopify Store
eCommerce SEO
Grow organic visibility across products, categories, content, and technical performance with SEO built for eCommerce.
Google Shopping
Reach ready-to-buy shoppers with Google Shopping campaigns focused on revenue, ROAS, and product performance.
SEO Migration
Protect rankings, traffic, and search equity when moving onto Shopify or making major site changes.
Shopify SEO Support Across the US
From growing Shopify stores fighting for their first page rankings to Shopify Plus brands scaling across thousands of products and multiple markets, we build SEO programs that turn product and category searches into organic revenue.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs About Shopify SEO
Get clear answers on Shopify SEO, from platform-specific technical issues and migrations to Google Shopping integration, apps, costs, and revenue growth.
Yes. SEO for Shopify can perform strongly when technical setup, collections, product pages, internal linking, speed, and indexation are managed properly. The platform simply has quirks that need specialist handling.
Shopify SEO services need to account for platform-specific issues such as collection URLs, duplicate paths, Liquid templates, app bloat, theme performance, redirects, schema, and Shopify Markets.
It depends on your store, competition, existing authority, and technical condition. A good Shopify SEO company should separate quick technical opportunities from longer-term content and authority growth rather than promise a fixed timeline.
We handle Shopify migrations with ranking preservation as a core priority. That includes benchmarking performance, mapping redirects, reviewing the new structure before launch, and monitoring rankings, traffic, and indexation closely afterward.
Yes. Our Shopify SEO experts and consultants can work alongside Google Shopping specialists so paid query data, organic opportunities, product performance, and search coverage inform the same growth strategy.
Yes. We can support Shopify Plus stores with larger catalogs, international setups, complex templates, technical SEO requirements, and growth programs that need coordination across multiple teams.
It depends on what the store actually needs. We favor apps that solve a clear problem without adding unnecessary scripts, duplicate functionality, theme weight, or technical conflicts.
Pricing depends on store size, competition, technical condition, content needs, and campaign scope. Contact us for a free Shopify SEO audit so we can map the work before discussing the right investment.
Possibly, but development optimization and SEO optimization aren’t the same thing. We check crawlability, indexation, templates, URLs, schema, internal linking, speed, and search visibility separately.
Turn More Shopify Traffic Into Revenue
Get a free Shopify SEO audit, delivered in 48 hours. We’ll review technical SEO, organic visibility, Google Shopping overlap, and the issues limiting product and collection performance, then give you a clear plan for what to fix, improve, and prioritize next.
No cost. No commitment.
