SEO Migration Services Built to Protect What You’ve Already Earned
- Protect your rankings, traffic, and search equity when your site changes.
- Cut migration risk with solid redirects, pre-launch checks, and post-launch monitoring.
- Rankings dip, traffic drops, or tracking breaks? We’ll get you back on track, fast.
Your SEO Migration Starts Here
Claim your free strategy valued at $3,000
-
Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
-
Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
-
Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
-
361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
-
Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
-
Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
-
Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
-
Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
-
Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
The New Site Is Live. Organic Performance Is Not.
Your Rankings Are a Slipping Right After Launch
The redesign looked ready, but important pages started losing visibility once the site went live. Rankings that took years to build moved quickly, leaving marketing teams trying to work out whether redirects, changed URLs, or missing search signals caused the drop.
Search Engines Are Reading the New Site Differently
The website looks fine to users, but search engines are finding changed URLs, conflicting canonicals, broken internal links, or pages they cannot crawl properly. Everything appears finished on the surface while organic visibility tells a very different story.
The Problems Show Up After the Damage Is Done
Traffic starts falling days or weeks after launch when the project team has already moved on. Missing redirects, blocked pages, lost metadata, and tracking gaps surface late, turning what looked like a successful launch into an urgent recovery project.
SEO Migration Checklist
What a Safer SEO Migration Looks Like
SEO migration is the process of moving a website to a new platform, domain, structure, or design while protecting the organic value it has already built. A strong migration preserves important URLs, redirects, content, tracking, and search signals, then monitors the new site closely after launch.
1. Benchmark current performance
Capture rankings, traffic, conversions, and priority landing pages before anything changes.
2. Crawl the existing site
Record URLs, status codes, metadata, canonicals, internal links, and other technical signals.
3. Identify priority pages
Flag the URLs that drive traffic, conversions, revenue, or valuable backlinks.
4. Finalize the new URL structure
Decide where important content will live and which URLs will change.
5. Map 301 redirects
Match old URLs to the most relevant destinations on the new site.
6. Review the staging site
Check metadata, canonicals, internal links, indexing controls, and hreflang where relevant.
7. Verify tracking and measurement
Confirm analytics, conversions, and other tracking are ready before launch.
8. Run the pre-launch crawl
Capture rankings, traffic, conversions, and priority landing pages before anything changes.
9. Validate the live site
Check redirects, crawlability, indexability, tracking, and priority pages immediately after launch.
10. Monitor and recover
Watch rankings, traffic, indexation, and errors closely, then act quickly if performance moves unexpectedly.
Find the Migration Risks Before Launch
What We Do
SEO Migration Services for Every Critical Stage
Pre-Migration SEO Audits
We benchmark rankings, traffic, priority pages, metadata, crawlability, and technical signals before anything moves. That gives the migration a clear baseline and makes it easier to spot issues before launch.
Post-Migration Monitoring
We watch rankings, traffic, indexation, redirects, and crawl behavior after launch. If something moves unexpectedly, we identify the cause quickly and prioritize the fixes most likely to protect performance.
Site Architecture Reviews
We review navigation, internal linking, URL structure, and page relationships before the new site goes live. The goal is to make sure important pages remain easy for users and search engines to find.
CMS and Platform Migrations
Moving to Shopify, WordPress, Magento, or a headless setup can change how search engines access and interpret your site. We review the SEO risks around the platform change before and after launch.
Domain Change SEO Support
A new domain shouldn’t mean starting from zero. We plan redirects, preserve important content and search signals, and monitor how search engines respond as they process the move to the new domain.
Redirect Mapping and 301 Redirects
We map old URLs to the most relevant new destinations, prioritizing pages with traffic, links, and commercial value. Clear redirect logic helps protect authority and prevents users from landing on dead ends.
How It Works
How We Manage SEO Before and After a Migration
We benchmark rankings, traffic, priority URLs, metadata, technical signals, and crawl behavior before anything changes. That gives us a clear baseline for the migration.
We map 301 redirects, review the staging environment, and check URL changes, canonicals, metadata, internal links, and indexing controls before launch.
We identify the issues most likely to affect visibility and organize them by risk, impact, and launch priority so your team knows what needs attention first.
We track rankings, traffic, indexation, redirects, crawl behavior, and priority pages after launch to catch issues before they become sustained losses.
If performance drops, we compare the new site against the pre-launch benchmark, isolate what changed, and prioritize fixes around the areas creating the most risk.
Timelines vary based on migration scope, website complexity, launch conditions, and the issues identified before or after launch.
SEO Results Our Teams Have Delivered
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$122M+
tracked revenue (USD)
Case Studies
Migration Results Built on Careful Planning
How Black Opal Direct Ranked #1 for ‘Opal Jewelry’ and Grew Organic Transactions 53%
Black Opal Direct, an opal jewelry retailer based in Springfield, Missouri, moved to a new website without losing search momentum, as benchmarking and pre and post migration checks protected its existing rankings and traffic. Within six months, ‘opal jewelry’ climbed from position 10 to #1, organic transactions grew 53%, and organic revenue increased 28% year over year.
P#1
For ‘opal jewelry’ keyword in the US
53%
Increase in organic transactions
More Case Studies
Position #1
Black Opal Direct is a second generation gem merchant based in Springfield, Missouri, offering one of the widest ranges of bespoke opal jewelry to customers worldwide. Starting as a physical store in 2012 before moving online, the business partnered with OMG in May 2022 to build on already strong SERP positions while maximizing organic visibility.
Black Opal Direct
Retail & E-Commerce
327%
Since 2003, Treadstone has practiced common sense lending, building a team defined by drive, integrity and a dedication to redefining the mortgage industry. Co-founded by Kevin Polakovich and Brendan O’Driscoll, the business approached OMG in March 2022 to grow organic visibility and drive more traffic to their website.
Treadstone Mortgage
Finance
168%
Specialty Equipment is a family owned and operated business since 2005. The business offers floor scraper parts as well as repairs and technical assistance. They partnered with OMG in May 2021 to improve visibility around key focus terms, increase keyword indexation, support an upcoming website migration and manage their PPC campaigns.
Specialty Equipment
Construction
97%
Custom Truck One Source is the largest single-source provider of commercial trucks and equipment in the United States, spanning sales, rentals, parts and service. They partnered with Online Marketing Gurus in January 2021 to grow organic visibility across a highly competitive heavy equipment category and convert more of that visibility into enquiries.
Custom Truck One Source
Industrial
117%
Texas Health Center for Diagnostics & Surgery serves patients across Collin, Dallas and Denton counties, offering robotic, spine, joint replacement, orthopedic, gynecological, urological and ENT surgery alongside spinal injections, outpatient GI procedures and advanced imaging. They came to OMG in February 2021 to build greater organic visibility.
Texas Health Center for Diagnostics & Surgery
Healthcare
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
Trusted by 1,000+ Clients
Why Choose Us?
SEO Migration Support Before Problems Become Expensive
A migration leaves very little room for guesswork. The right team needs to understand the technical risks, establish a baseline, and stay close to performance before and after launch.
We Partner with the Best
-
Semrush Agency Partner
-
Ahrefs Agency Partner
-
Shopify Agency Partner
-
WordPress Agency Partner
-
Magento Agency Partner
-
Woocommerce Agency Partner
-
Wix Agency Partner
Three Ways to Keep Your Migration Under Control
Stay Closer to Migration Performance With Gurulytics
Gurulytics gives your team a clear view of rankings, traffic, and organic performance before and after launch. Instead of relying on a monthly report to uncover a problem, your team can stay closer to performance and give SEO specialists the evidence needed to investigate quickly.
Build SEO Into the Migration Plan From Day One
SEO should shape the migration before URLs, templates, and redirects are locked in. We bring search considerations into planning early, so decisions around structure, content, metadata, staging, and redirects protect existing visibility instead of forcing SEO fixes onto a finished site.
Know Within Days When Something Needs Attention
A migration should not need months of reporting before someone realizes performance moved. We stay close to post-launch data so unusual changes can be investigated within days, giving your team clearer evidence, faster answers, and more control over what happens next.
Meet the Team
Backed by 100+ SEO Specialists
Work with experienced specialists who understand what can go wrong before, during, and after a site migration.
14+ years
of digital marketing experience
200+
specialists across our global team
1,000+
businesses supported
60+
industry awards
Related Services
More SEO Services for Complex Site Changes
Your campaign can pull from OMG specialists across the wider SEO discipline whenever the strategy calls for it.
Generative AI SEO
Strengthen the technical and content signals that help AI search systems understand, interpret, and surface your brand after major site changes.
Technical SEO
Strengthen crawlability, indexation, site structure, and technical performance before and after major website changes.
Enterprise SEO
Coordinate complex migrations across large websites, multiple stakeholders, extensive URL inventories, and higher-risk technical environments.
Link Building SEO
Rebuild and protect the referring domains that carry your authority, so search engines keep trusting your site after a migration.
Web Design & Development
Plan site changes with SEO requirements built into design, development, staging, and launch decisions from the start.
SaaS SEO
Keep trials, demos, and revenue flowing from organic and AI search while your SaaS site moves, rebrands, or replatforms.
Content Marketing SEO
Carry your best performing content safely through a migration, then plan new pieces around what buyers search so your site keeps driving pipeline after launch.
White Label SEO
Hand off your clients’ site migrations to senior specialists who deliver under your brand, with white label Gurulytics reporting that proves rankings and traffic held through launch.
eCommerce SEO
Protect the product and category rankings that drive organic revenue when your store replatforms, so a migration never pushes you back onto paid ads.
International SEO
Protect hreflang, regional URLs, targeting signals, and visibility when international sites or market structures change.
Local SEO
Hold your top map pin positions through a migration by keeping location pages, Google Business Profile links, and citations aligned with your new site.
B2B SEO
Keep the commercial intent pages that feed MQLs, SQLs, and pipeline ranking through your migration, with CRM tracking intact so your board sees no gap in revenue reporting.
Client Testimonials
What It’s Like to Work With OMG
Hear directly from clients about the experience of working with our team, from strategy and communication through to execution and results.
SEO Migration Support Across the US
From growing brands moving to a new CMS to established enterprises merging domains or rebuilding entire sites, we plan migrations that protect the rankings, traffic, and revenue you’ve already earned.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Frequently Asked Questions About SEO Migration
Get clear answers on planning, redirects, ranking risk, AI, recovery, and what to expect before and after launch.
Bring in an SEO migration agency as early as possible. Early involvement makes it easier to flag risks before development, URL, or launch decisions create avoidable visibility problems.
Our SEO migration services can include benchmarking, crawl analysis, redirect mapping, staging reviews, launch QA, tracking checks, and post-launch monitoring, depending on the migration scope. Contact us to learn more about the best package for your needs.
Some ranking movement can happen during website migration SEO, but major sustained losses are not inevitable. Careful planning, testing, and monitoring reduce risk and support faster recovery.
Yes. Redirect mapping is a core part of site migration SEO because it helps preserve important search signals and sends users and search engines to the right replacement pages.
We benchmark performance, map redirects, preserve important content and metadata, review the new structure, and monitor closely after launch. Strong website migration services should protect existing search equity.
Important pages can lose relevance, authority, and visibility if content or metadata disappears. A detailed SEO migration checklist helps teams verify that critical elements are carried across.
Yes. We can support international and multilingual migrations, including hreflang, canonicals, regional URL structures, and country targeting where those elements are part of the migration.
SEO migration protects the organic value your website has already built. Without proper planning, changes to URLs, structure, content, or domains can create indexing, ranking, and authority problems.
You can use AI for parts of the process, such as URL matching, checklist creation, or pattern analysis. Technical oversight, testing, prioritization, and manual QA still require experienced judgment.
No. Recovery starts by comparing pre-launch and post-launch data, then checking redirects, indexation, crawlability, tracking, and lost pages to identify where visibility broke and what to fix first.
Fix the Migration Gaps Before They Cost You Visibility
Get your free SEO migration audit, delivered in 48 hours. We’ll identify the technical and search risks most likely to affect rankings, traffic, and tracking, then show you what needs attention before launch or where recovery should begin.
No cost. No commitment
