How Toyo Tires Climbed From #100 to #2 for “Van Tyres Online” in 6 Months
Toyo Tires Australia has spent decades building a reputation for innovative, high quality tires for cars, SUVs, trucks and off road vehicles. In August 2022, the brand partnered with OMG to grow non branded visibility, expand keyword reach and win more of the searches shoppers run before they buy.
Position 2
Ranking for “van tyres online”
14%
Increase in keywords in the top 3
17%
Increase in total keywords
Services
Industries
- Automotive
Challenges
- Broken pages and slow load times were holding the site back with both search engines and shoppers.
- Key category pages lacked the depth to rank for the wide range of tire searches shoppers run.
- Category pages had little authority, making it hard to compete for high intent non branded terms.
- The tire market is crowded with retailers and comparison sites competing for the same searches.
Our Approach
An SEO strategy built on technical fixes, deeper category pages and targeted links, aimed at the non branded searches that bring in new buyers.
Campaign focus:
- Move priority keywords into the top 5
- Grow overall keyword indexation
- Increase non branded visibility and clicks
Strategy & Execution
- Technical SEO fixes: We resolved broken pages and improved site speed so the site worked properly for search engines and shoppers.
- Category page expansion: We added richer, more useful content to category pages for cars, SUVs, trucks and 4WDs, helping them rank for more searches.
- Targeted link acquisition: We built authority into selected category pages so they could compete for high intent terms.
Key Results
Keyword wins after 6 months:
- Keywords in positions 1 to 3: increased by 14% (from 306 to 350)
- Keywords in positions 4 to 10: increased by 15% (from 399 to 460)
- Total keyword indexation: increased by 17% (from 7,150 to 8,392)
Keyword rankings after 6 months:
- “van tyres online”: from rank #100 to #2
- “truck tires online”: from rank #72 to #4
- “4wd tires online”: from rank #16 to #3
- “suv tyres online”: from rank #40 to #6
Authority results since campaign start:
- Referring domains: increased from 615 to 652
- Domain Rating: increased from 48 to 50
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