Meta Ads Built to Grow Revenue Across Every Placement
- Done for you Meta ads management, with Facebook and Instagram run from one plan.
- Creative and audience tests every month, not once a quarter.
- Reporting in revenue, cost per sale and profit impact.
Your Meta Ads Strategy Starts Here
A Free Audit Delivered In 48 Hours.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
Meta Ads Management From One Plan, Across Facebook and Instagram
As a Meta advertising agency, we plan, buy and report on every Meta placement together, so each dollar has a clear job. Looking for platform specific help? See our Facebook ads page and Instagram ads page.
Creative tested in controlled batches
Variations of hooks, formats and offers, tested one batch at a time so you learn what drives sales, not just what earns likes.
Automation with people making the calls
We use Meta’s automation, including Advantage+ where the data supports it, and AI tools for drafts and variations. Strategy, offers and budget decisions stay with people who know your business.
Tracking that matches your sales data
The Conversions API set up properly, with deduplicated events and checks against your sales records. Gurulytics brings it together in one view.
One plan across placements
Facebook and Instagram creative, placements and budgets are managed together, so you aren’t running separate accounts with separate goals.
Which Meta Placement Should Get Your Next Dollar?
How It Works
How We Run Meta Ads, From Audit to Scale
No black box. No vague deliverables. Here’s exactly what happens when you reach out, from day one to measurable revenue growth.
We look at your current campaigns, goals and margins to find where Meta can add the most.
We check the Conversions API, event deduplication and pixel setup against your site and sales data before more budget is spent.
We agree on the audience, goal, offer, budget and creative direction, so every campaign has a clear job.
We produce creative for the main placements and set up campaigns across Facebook and Instagram, with Advantage+ tested where the data supports it.
Campaigns go live with budget limits, exclusions and benchmarks in place, so early spend stays under control.
Timelines vary by account size and creative readiness.
We test concepts in controlled batches and cut weak audiences and ads before they use up the budget.
Winning creative and audiences get more budget, and we adjust copy, bids and landing pages based on results.
Gurulytics reports revenue, cost per sale and profit impact, so you see what Meta actually sold.
We recommend whether to scale, refresh creative or change the offer, based on what the numbers show.
Timelines vary by account size and creative readiness.
Trusted by 1,000+ Clients
Paid social results for our clients in the last 12 months
72M+
website visitors
46M+
tracked conversions
$199M+
tracked revenue (USD)
Case Studies
Meta Campaigns That Pay Back in Revenue
How Sage and Paije Rebuilt US Performance After a Rebrand and Lifted ROAS 40%
Sage and Paije is a fashion ecommerce brand selling across Australia, New Zealand, the UK and the US, where it trades as Mermaid Off Duty. After the rebrand, OMG rebuilt the US account on a new Meta pixel, localized creative for each market and made Advantage+ Catalog campaigns covering 1,000+ products the core of the account. ROAS rose 40% in the US.
40%
Higher ROAS in the US
40%
Higher ROAS in New Zealand, 25% above yearly target
More Paid Social Case Studies
164%
Kalon Surf aims to be the world’s premier surf school and resort, built on a work hard, play hard ethos. In January 2020, it partnered with OMG for an integrated marketing strategy across SEO, PPC and Social Ads.
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
320%
Cohen Handler is one of Australia’s leading buyer’s agencies, representing home buyers rather than sellers. Founded in 2009, the firm helps clients find, negotiate and secure property with less stress and better results.
Cohen Handler
Real Estate
Why Choose Us?
What Makes OMG Different From Other Meta Ads Agencies
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
TikTok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Reasons US Brands Choose OMG for Meta
Gurulytics: Revenue, Not Just Reach
Platform reports stop at clicks and the results Meta counts for itself. We connect Meta’s tracking to Gurulytics, so you see revenue, cost per sale and profit impact next to your other channels.
Creative Team and Media Buyers on One Team
Your creative and your media are planned together. When a concept starts winning or an ad starts to tire, the media buyer and the designer see it at the same time, and the next batch is built around it.
Meta Specialists, Not Generalists
Meta rewards testing and fresh creative, not set and forget management. Our team handles creative, audiences, tracking and stepped budget increases, and ties each decision to revenue, so campaigns drive sales, not just reach.
Meet the Paid Media Team
Meta Specialists With a Named Lead on Every Account
Our paid social team plans, builds and reports on Meta campaigns every day. Each account has a named lead who works alongside your team.
A Named Lead Who Knows Your Account
You get one named lead and a team of paid social specialists who run Meta every day, not a rotating cast. They plan the creative tests, manage your budget and report on revenue, and they explain every decision in plain terms.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dolan
Paid Social Director
14+ years
of paid media experience
1,000+
businesses supported
200+
specialists
Client Testimonials
What Paid Social Clients Say About Working With OMG
Hear from clients about the reporting, creative and sales results they see from OMG paid social.
Meta Ads for US Brands
Our US team is based in Dallas and has supported US businesses since 2019. We run Meta ads programs for ecommerce and lead generation brands across the country.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs about Meta Ads
Meta is the company that owns Facebook and Instagram, and Meta ads are the paid campaigns that run across all of its placements. Facebook ads are one part of that. Our Meta ads service plans the whole account together. For Facebook specific work, see our Facebook ads page.
Paid campaigns that run across Facebook, Instagram, Messenger and the Audience Network. We plan and buy across the whole Meta family so the budget goes where it performs best.
Cost depends on your ad spend, the number of placements and how much creative we produce. Management fees are separate from media spend.
Often, yes, once you have enough conversion data and clean tracking. Advantage+ does more of the targeting work, so creative and offers carry more weight. We test it against manual campaigns before committing a budget.
Yes. Partner status is a signal, but results come from the people running your account and the tracking behind it. We’ll walk you through our process on the discovery call.
We design for the main placements: feed, stories and reels. Then we adapt the best performers for other placements where it makes sense. Not every placement needs its own design.
We rely on the Conversions API, server side events and first party data where possible. We check modeled data against your sales records, so you’re never relying on a single signal.
Yes, for lead generation and retargeting, especially with a clear offer and a strong landing page or lead form. For high ticket B2B deals, Meta usually works best alongside LinkedIn and search.
We increase budgets in steps, watch frequency and cost per result, and launch new creative before current ads fatigue. Scaling is a series of small decisions, not one big jump.
Find Out What Meta Ads Could Return for Your Business
Your Meta ads review comes with a digital strategy valued at $3,000, at no cost. We look at whether your creative gives Meta enough variety, whether your campaigns and placements match your goal, how your tracking is set up and what a properly structured account could return.
No cost, no commitment.
