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Get a social ads audit and strategy session covering creative, targeting and budget.

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Pinterest Ads That Turn Boards Into Sales

2025 SEO Agency of the Year | 2026 PPC Agency of the Year

Google Agency Excellence Awards 2025 trophy OMG PPC agency
Global Agency Awards winner 2025 OMG SEO agency
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Clutch awards logo

Your Pinterest Strategy Starts Here

Get Your Free Audit Valued at $3,000

  • Koorong

    Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.

  • NZ Health Food Company

    The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.

  • Calvin Klein

    I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.

  • Tea Drop

    Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.

  • Snotty Noses

    My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.

  • Bulk Nutrients

    We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.

  • T.C Boxes

    We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.

Sound Familiar?

You’re treating Pinterest like an afterthought

Most brands post a few pins and hope for the best. Pinterest works more like a search engine with pictures. Boards, keywords and fresh creative do the heavy lifting, and they need a plan.

You’re reaching buyers too late

People search Pinterest for ideas months before they buy. If your ads only show to people ready to purchase today, you’re competing for the smallest slice of demand.

Your pins aren’t working as hard as they could

Pins that look like ads get scrolled past. Pins built for saving and clicking get saved, revisited and bought. Creative is the biggest lever we pull.

Social Media Creatives That Convert

What We Do

Pinterest Ads Management Planned Around Discovery, Not Just Clicks

Our Pinterest marketing agency work covers planning, creative and reporting, with Pinterest ads management handled end to end.

Two OMG team members reviewing ongoing growth loop performance together

Reach shoppers while they’re still planning

We set up campaigns that show your products during the research phase, with keyword and interest targeting that matches what people save.

Mitchell Dolan from OMG on the Brand Insights panel discussing the role of Pinterest in holiday strategy

Creative built for Pinterest

Vertical pins, idea pins and product pins built to the format. Each concept gets tested against a control, so you know what’s working and why.

OMG team presenting strategic recommendations in a client meeting room

Strategy built for long term growth

Pinterest pays back over time. We plan for the search and save cycle, track assisted sales and report on the full path, not just the last click.

Case Studies

Results You Can Trace to Revenue

How Sage and Paije Rebuilt US Performance After a Rebrand and Lifted ROAS 40%

Sage and Paije is a fashion ecommerce brand selling across Australia, New Zealand, the UK and the US, where it trades as Mermaid Off Duty. After the rebrand reset US brand recognition, OMG rebuilt the account on Meta from scratch, matched creative to each market’s season and climate, and put catalog campaigns covering 1,000+ products at the core. The result was a 40% lift in ROAS in the US, with the same localized creative and testing we bring to Pinterest.

40%

higher ROAS in the US

40%

higher ROAS in New Zealand, 25% above yearly target

Model wearing a floral Sage + Paije dress against a white curved architectural backdrop

More Paid Social Case Studies

How Three Channels Built Kalon Surf’s Booking Pipeline

164%

Increased Social Ads conversion rate

Kalon Surf aims to be the world’s premier surf school and resort, built on a work hard, play hard ethos. In January 2020, it partnered with OMG for an integrated marketing strategy across SEO, PPC and Social Ads.

Kalon Surf

Hospitality

Multi-Channel Strategy Drives ISS MI’s Digital Growth

1,400%

Organic Conversions increased

ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.

Institutional Shareholders Services Inc.

Finance

The Creative Testing Playbook Behind Medik8’s Meta Scale-Up

12:1

ROAS on Meta Ads

Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.

Medik8

Beauty & Wellness

How Sage and Paije Rebuilt US Performance After a Rebrand and Lifted ROAS 40%

40%

Increase in ROAS in NZ and US

Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.

Sage + Paije

Retail & E-Commerce

Low-Cost Reach Driving Scalable Student Leads

16.8M

 Impressions delivered at a $2.02 CPM

A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.

Unleashed Travel Pty

Education

How Cohen Handler Quadrupled Organic Leads With SEO, PPC and Social Ads

320%

Increase In Organic Conversions

Cohen Handler is one of Australia’s leading buyer’s agencies, representing home buyers rather than sellers. Founded in 2009, the firm helps clients find, negotiate and secure property with less stress and better results.

Cohen Handler

Real Estate

Trusted by 1,000+ Clients

In The Last 12-Months We Delivered Our Paid Social Clients

72M+

website visitors

46M+

tracked conversions

$199M+

tracked revenue (USD)

How It Works

From First Pin To Long-Term Growth on Pinterest

No black box. No vague deliverables. Here’s exactly what happens when you reach out,
from day one to measurable revenue growth.

We review your current paid media, your goals and how your buyers use Pinterest, so we only recommend it where it fits.

We set up the Pinterest tag and conversion events and check them against your sales data before any budget is spent.

We map keywords, interests, budget and creative direction around how shoppers plan, save and search.

Our designers build vertical, idea and product pins, and we set up campaigns that reach shoppers during the research phase.

Campaigns go live with budget limits, keyword and audience exclusions and benchmarks in place, so early spend stays under control.

Why Choose Us?

Why Brands Choose OMG for Paid Social

The judges behind our 2026 PPC award pointed to our investment in our own platforms and our work in AI ads, saying it shows “a real understanding of where search is heading.” That same thinking applies to Pinterest. Discovery is changing, and Pinterest is one of the clearest places to see it happen.

We Partner with the Best

  • Meta Premier Partner

    Top 3% Meta Agency
    Partner

  • Pinterest Premier Partner

    Top 3% Pinterest Agency
    Partner

  • TikTok Premier Partner

    Top 3% Tiktok Agency
    Partner

  • LinkedIn Premier Partner

    LinkedIn Marketing Agency
    Partner

What You Get When OMG Runs Your Pinterest Ads

Meet the Pinterest Ads Team

Pinterest Ads Specialists Who Understand How Buyers Plan

Every OMG client works with specialists who manage Pinterest as the visual search engine it is, and who connect that activity to the revenue it brings back.

The OMG team at the Pinterest 2025 event standing behind the branded welcome desk
OMG eCommerce SEO consultants at Sydney office
Pinterest presenter introducing the visual discovery platform to attendees at the OMG and Pinterest 2025 event

A Named Lead and Specialists Who Build Your Campaigns

Your account is run by paid media specialists, not a rotating generalist. They plan keywords, creative tests and seasonal timing, manage the budget and report on revenue, and they explain each decision in plain terms.

14+ years

of paid media experience

1,000+

businesses supported

200+

specialists

Client Testimonials

Brands We Run Paid Social For Share Their Results

Clients describe the planning, creative and sales results behind their OMG paid social programs.

Pinterest Ads for US Brands

Our US team is based in Dallas and has supported US businesses since 2019. Our paid media team runs Pinterest marketing programs for ecommerce brands across the country.

  • California
  • Florida
  • Illinois
  • Nationwide
  • New York
  • Texas
Online Marketing Gurus USA office in Dallas

FAQs About Pinterest Ads

Yes, especially for home, fashion, food, beauty and DIY products, where people plan before they buy. Pinterest users come looking for ideas and save them for later, which makes it a strong fit for considered purchases. We confirm the fit with your data before we recommend spending.

Sometimes. It works best for consumer brands and for businesses with visual products that people research before they buy. For most B2B buyers, LinkedIn and search do more of the heavy lifting. We’ll tell you honestly if Pinterest isn’t the right fit.

Both. Organic pins build reach and saves over time. Paid campaigns speed up results and let you reach shoppers at the right point in their research. Most brands get the best results running both.

Yes. Creative is part of every Pinterest program, from vertical pins to product pins. Our designers build the assets, and we test them against each other.

We set up the Pinterest tag and conversion events, check them against your sales data and connect everything to Gurulytics. You see Pinterest revenue and assisted conversions next to your other channels.

Yes. OMG is a Pinterest Premier Partner, which means direct access to Pinterest’s specialist support and product updates. We run Pinterest alongside your other paid channels in one plan.

Yes. Clients own their accounts and data. We manage campaigns inside them, and you keep full access if we ever part ways. Cancel any time with written notice and a 60 day wrap up on active campaigns.

There’s no fixed minimum. Budget depends on your products, audience size and what you want to learn. We recommend a starting budget after the audit and adjust it as results come in.

Expect a learning period of several weeks while we test the creative and audiences. Pinterest rewards patience more than most paid platforms, so we report weekly and judge results over a full planning cycle.

Find Out What Pinterest Ads Could Return

Your Pinterest ads review comes with a digital strategy valued at $3,000, at no cost. We look at whether your Pins match what buyers search for, whether your formats suit your goal, how your tracking is set up and what a well planned seasonal campaign could return.

No cost, no commitment.

The Online Marketing Gurus Australian team gathered outside the agency's Crows Nest headquarters in Sydney, smiling and waving at the camera beneath the OMG signage.

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO and GEO strategy. Backed by 14 years of experience, 200+ experts, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO & AI search call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ experts across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimization (GEO). Backed by 14 years of search expertise, 200+ experts, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $3,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.

Partner with us to grow without doing the heavy lifting

Are you looking for Whitelabel partnership or more casual Referral Partnership, or both?

We support white label, referral or direct partnership options.

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Ryan Alborough, General Manager US at OMG