YouTube Advertising Built to Turn Attention Into Demand
- Your audience is already watching. Your ads still need to earn the next second.
- Combine sharp hooks, smarter targeting, and an in-house video team built for performance.
- See which creative ideas, audiences, and campaign roles deserve more budget.
See What Your YouTube Campaigns Could Be Doing Better
One session. $3,000 value, yours free
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
The Real Problem
Running YouTube Ads Is Easy.
Making Them Sell Is Hard.
The Views Look Big. Revenue Doesn’t.
Millions of views can make a campaign look impressive. That doesn’t mean it moved anyone closer to buying. Without reliable tracking and a defined commercial role, YouTube can generate attention while the business struggles to see what that attention was worth.
Competitors Are Showing Up Before You Do.
Your prospects search, compare, and watch before they act. Well-placed YouTube ads can reach them before or around those moments. Miss that window, and a competitor’s message may shape the decision before your brand even enters the conversation.
One Polished Video Isn’t a Testing Strategy.
A single brand video was never built to cover every audience, offer, and campaign objective. You need hooks that survive the five-second skip, tighter edits, varied openings, and creative built for different stages of the journey.
What We Do
YouTube Advertising Built Around the
Right Moment and Message
Good videos earn attention. Good media turns it into action. We connect search behavior, format choice, creative testing, remarketing,
measurement, and reporting so every campaign has a defined commercial job.
Custom Segments Built From Search Behavior
We use relevant search terms, competitor research, and audience signals to reach people already exploring related products, services, and problems across Google’s ecosystem.
Six Formats. Six Different Jobs.
Skippable, non-skippable, bumper, in-feed, Shorts, and Masthead ads each serve a distinct purpose. We match the format to the audience, message, and campaign objective.
Creative Cut by Our In-House Video Team
Our video team reshapes footage into tighter hooks, varied openings, platform-ready edits, and fresh testing angles. One shoot. More useful assets. Less reliance on a single polished video.
Remarketing That Keeps the Conversation Moving
We re-engage video viewers and site visitors with messages shaped around what they’ve already seen, helping move interested audiences from awareness toward consideration and action.
Measurement That Goes Beyond the View
We assess engaged-view conversions, assisted actions, branded search lift, website behavior, and available sales data to understand how YouTube may contribute beyond direct clicks.
Gurulytics Reporting With Context
Gurulytics keeps spend, views, conversions, and available revenue signals visible between strategy sessions. Less platform theater. More useful evidence for your next budget decision.
Ready to Turn More YouTube Attention Into Action?
How It Works
How We Turn YouTube Views Into Smarter Campaign Decisions
No vanity metrics. No creative guesswork. Here’s how we move from audience research and video planning to ongoing testing,
measurement, and budget control.
We assess your audience, offer, market, and funnel to determine what YouTube should achieve.
We check conversion tracking, engaged-view actions, audiences, and available sales data before campaigns begin.
We map search-led custom segments, remarketing pools, exclusions, demographics, and high-priority audience signals.
We define hooks, messages, formats, lengths, and testing angles around each campaign objective.
We confirm budgets, formats, targeting, frequency controls, tracking, and approvals before delivery starts.
We review view rate, watch behavior, clicks, conversions, and audience response without overreacting too soon.
We reduce spend on weak hooks, audiences, placements, and videos before they drain the budget.
Our video team develops new openings, edits, and formats from the creative showing the most promise.
We compare campaign activity with engaged-view conversions, branded search, leads, sales, and available revenue signals.
Each learning cycle shapes the next hooks, audiences, formats, budget shifts, and production priorities.
Disclaimer: Timelines vary based on account readiness, approval speed, tracking requirements, production scope, audience size, budget, and campaign complexity.
YouTube Experience Across Different Markets and Buying Cycles
As a YouTube marketing agency, we manage campaigns across eCommerce, professional services, healthcare, finance, real estate,
and consumer brands as part of wider social media and paid media strategies.
In The Last 12-months We Delivered Our Paid Media Clients
6.6M+
website visitors
3.1M+
tracked conversions
$34M+
tracked revenue (USD)
Case Studies
YouTube Ads Results Should Show More Than View Count
Big reach can look impressive. Commercial movement matters more. Strong case studies show how creative, targeting, format choice,
and campaign structure influenced website behavior, branded search, leads, sales, and assisted revenue over time.
More Conversions, Less Spend: Kicks Shoelaces’ Paid Turnaround
Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an SEO and PPC campaign from May to July 2024.
807%
Increase in Paid Ads Conversions
114%
Increase in Paid Search Traffic
(from 6K to 12.9K)
More Paid Media Case Studies
196%
Gifts for Good is a corporation dedicated to empowering the world to help people and the planet through gift giving, envisioning a world where every gift purchased gives back. Their gifts have supported the work of over 60 nonprofits and social enterprises around the globe.
Gifts for Good
Retail & E-Commerce
164%
Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…
Kalon Surf
Hospitality
807%
Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an multi-channel campaign from May to July 2024.
Kicks Shoelaces
Retail & E-Commerce
Why Choose Us?
YouTube Ads That Earn Views and Revenue
A YouTube advertising agency should bring more than one polished video and a broad audience. Real results come from sharper hooks,
deliberate media planning, constant edits, and measurement that looks past the view count to what actually matters.
We Partner with the Best
Three YouTube Advertising Advantages That Set OMG Apart
Gurulytics Shows More Than View Count
Any YouTube advertising agency worth its salt needs to show more than views. With Gurulytics, spend, views, conversions, and available revenue signals stay visible. No chasing down numbers, no waiting for a quarterly recap. It’s the difference between watching a highlight reel and actually knowing what your budget is doing.
Video Production Is Part of the Service
Creative shouldn’t become another task sitting on your team’s backlog. Our in-house video specialists develop hooks, edits, formats, and testing variations alongside the media strategy. Faster feedback. More usable assets. Fewer campaigns waiting on production.
YouTube and Search Working From Shared Signals
YouTube can create demand before Search captures it. We manage both with shared audience, query, conversion, and creative insights, helping video and paid search support the same commercial journey instead of operating as separate campaigns.
Meet The YouTube Team
YouTube Pros Who Know What Holds Attention
Sharp hooks. Smarter media. Your team understands video behavior, audience strategy, testing, tracking, and campaign optimization,
with every decision tied to what happens after the view.
In-House Video Expertise, Backed by a Wider Performance Team
As a YouTube marketing agency, we connect video specialists with experts across paid search, CRO, analytics, and creative, giving each campaign stronger inputs across production, targeting, landing pages, and the wider customer journey.
David Moorcroft
Head of Paid
Sophie Chugg
Paid Media Account Director
Andrew Sutton
Senior Paid Search Consultant
1,000+
Clients monthly
100+
Paid media specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What Clients Say About YouTube
Advertising With OMG
Real feedback. Real campaign experience.
Put YouTube to Work in Every Market That Matters
From focused regional campaigns to nationwide growth, we use audience signals, video creative, and disciplined media planning to make YouTube useful wherever your next customers are.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Questions Frequently Asked About
YouTube Advertising
Get practical answers before investing in YouTube ads.
YouTube views may cost around $0.10 to $0.30, while monthly budgets can start near $1,500 for meaningful testing. Actual costs vary by audience, format, bidding strategy, competition, and creative. A YouTube advertising agency should recommend spend based on your goals and economics, not a universal platform benchmark.
No. Production quality helps, but a sharp hook, relevant message, and clear next step often matter more than polish alone. Simple founder-led videos, demonstrations, testimonials, and product footage can work well. Strong YouTube marketing services should shape the concept around audience behavior before adding production complexity.
The six core formats are skippable in-stream, non-skippable in-stream, bumper, in-feed, Shorts, and Masthead ads. Each serves a different role across reach, views, consideration, and action. A YouTube ads agency should choose formats around the campaign objective and creative idea rather than forcing one video everywhere.
You can build custom segments around competitor-related search terms, websites, and relevant interests. On campaigns running across Google properties, this can help reach people who searched those or similar terms. It isn’t a list of identifiable competitor customers, but it can create a useful signal for YouTube advertising services.
Measurement can include website conversions, engaged-view conversions, assisted conversions, revenue, and offline sales data where available. For larger campaigns, lift testing may help estimate incremental impact. YouTube ads management services should assess YouTube’s contribution across the journey, not claim that every sale can be traced perfectly to one view.
Early signals can emerge within two to four weeks, including view rate, engagement, traffic quality, and initial conversions. A fuller judgment often needs around 90 days because creative learning, audience response, and assisted sales take time to develop. An expert YouTube marketing agency optimizes early without declaring success or failure too quickly.
They solve different advertising problems. YouTube supports longer viewing sessions, search-led audience signals, connected-TV reach, and integration with Google Ads. TikTok leans more heavily into short-form discovery and creator-style content. The stronger choice depends on your audience, creative capabilities, buying journey, and whether you need demand creation, direct response, or both.
Yes, when the audience, offer, creative, and budget are focused enough to generate useful learning. Small businesses don’t need television-scale production, but they do need a strong hook and realistic expectations. YouTube can support local awareness, remarketing, lead generation, product education, and demand creation when the campaign has a defined role.
Find Out What YouTube Ads Could Return
OMG shows you where YouTube can create demand, which creative ideas actually deserve testing, and how targeting should support growth from here. The goal isn’t simply views or reach. It’s giving every video, and every dollar behind it, a clear commercial job to do. Get your free audit today.
