TikTok Ads That Belong in the Feed
- Ads that look like polished TV spots get skipped. Ads built like the content around them get watched.
- We run a steady creative pipeline, so you’re not betting everything on one video.
- We track results to revenue, not just views and likes.
Your TikTok Ads Strategy Starts Here
A Free Audit Delivered In 48 Hours.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
TikTok Ads and Marketing Built for the Feed. Measured by Business Growth.
Our TikTok advertising agency work runs from creative through to reporting. As a TikTok marketing agency, we plan the content, and as a TikTok ad agency, we run and track the campaigns.
Creative Built For TikTok
Native vertical video, hooks in the first seconds and Spark Ads that run through creator and brand posts.
Campaigns Matched To Your Goal
We choose between Spark Ads, in feed ads, TopView and creator partnerships based on what you want to achieve. Not every format suits every brand.
Tracking That Goes Beyond TikTok
The TikTok Pixel and Events API set up correctly, then connected to Gurulytics next to your other channels. You see what TikTok actually sold, not what the app claims.
See What TikTok Could Do With Creative Made for the Feed
How It Works
From First Call to Scroll Stopping Campaigns
No black box. No vague deliverables. Here’s exactly what happens when you reach out, from day one to measurable revenue growth.
We look at your current paid media, your goals and whether your buyers spend time on TikTok, so we only recommend it if it fits.
We set up the TikTok Pixel and Events API and check events against your site and sales data before any budget is spent.
We agree on the audience, goal, offer, budget and creative direction, so every campaign has a clear job.
We produce native vertical creative and choose between Spark Ads, In Feed Ads, TopView and creator partnerships to match your goal.
Campaigns go live with budget limits, exclusions and benchmarks in place, so early spend stays under control.
Timelines vary by account size and creative readiness.
We test each concept against a control and cut weak audiences and ads before they use up the budget.
Winning hooks, edits and audiences get more budget, and we adjust copy, bids and landing pages based on what drives results.
Gurulytics reports revenue and cost per result next to your other channels, so you see what TikTok actually sold.
We recommend whether to scale, refresh the creative or change the offer, based on what the numbers show.
Timelines vary by account size and creative readiness.
Trusted by 1,000+ Clients
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$199M+
tracked revenue (USD)
Case Studies
Turning Attention Into Growth Across Paid Social
The platform might change, but the goal stays the same. Explore how we’ve helped businesses capture attention, acquire more customers and turn paid media into measurable commercial growth.
How Sage and Paije Rebuilt US Performance After a Rebrand and Lifted ROAS 40%
Sage and Paije is a fashion ecommerce brand selling across Australia, New Zealand, the UK and the US, where it trades as Mermaid Off Duty. After the rebrand reset US brand recognition, OMG rebuilt the account on Meta from scratch, localized creative for each market and put catalog campaigns covering 1,000+ products at the core. The result was a 40% lift in ROAS in the US, with the same approach to creative and testing we bring to TikTok.
40%
Higher ROAS in the US
40%
Higher ROAS in New Zealand, 25% above yearly target
More Paid Social Case Studies
164%
Kalon Surf aims to be the world’s premier surf school and resort, built on a work hard, play hard ethos. In January 2020, it partnered with OMG for an integrated marketing strategy across SEO, PPC and Social Ads.
Kalon Surf
Hospitality
1,400%
ISS MI has been working with OMG since the beginning of 2025 and has continued to see strong growth across all digital channels throughout the partnership. We are currently managing the client’s SEO, PPC (Google and Microsoft), and LinkedIn campaigns as part of an integrated digital strategy.
Institutional Shareholders Services Inc.
Finance
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
320%
Cohen Handler is one of Australia’s leading buyer’s agencies, representing home buyers rather than sellers. Founded in 2009, the firm helps clients find, negotiate and secure property with less stress and better results.
Cohen Handler
Real Estate
Why Choose Us?
What Makes OMG Different From Other TikTok Ads Agencies
Great TikTok results start with the creative, but creative alone is not enough. The campaigns that pay back combine native video, skilled media buying, steady testing and tracking that ties spend to revenue.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
TikTok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Reasons US Brands Choose OMG for TikTok
Gurulytics Shows What TikTok Actually Sold
Platform dashboards report views and clicks. Gurulytics puts spend, conversions, CPA, ROAS and revenue on one screen next to your other channels, so you can see where the money went before the month ends.
Creators and Media Buyers on One Team
Your creative and your media are planned together. When a hook wins or a video starts to tire, the media buyer and the creator see it at the same time, and the next concept reflects it.
TikTok Specialists, Not Generalists
TikTok does not reward set and forget management. Our team handles audiences, formats, creative testing and tracking, and ties each decision to revenue, so campaigns drive sales and not just views.
Meet the Paid Media Team
You Know Your Business. We Know TikTok.
Our paid social team runs TikTok programs across creative, media and reporting. You get a named lead and direct access to the people building your campaigns.
A Named Lead and Specialists Who Build Your Campaigns
Your account is run by paid media specialists, not a rotating generalist. They plan the creative tests, manage the budget and report on revenue, and they explain each decision in plain terms.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dolan
Paid Social Director
14+ years
of paid media experience
1,000+
businesses supported
200+
specialists
Client Testimonials
What Paid Social Clients Say About Working With OMG
Hear from clients about the reporting, creative and sales results they see from OMG paid social.
Public, searchable and available before you call us.
C. Alfonso Carrillo
21/08/26
Really enjoyed working with Online Marketing Gurus. The team was friendly, responsive, and genuinely took the time to understand my business and what I was trying to achieve. Their support made a real difference in helping me improve my online presence and move my business forward. I always felt like they were invested in the project and not just checking boxes. Great communication, great people, and a team I’d happily work with again. Definitely recommend them!
Jose Luis Estrada
20/08/26
Great experience collaborating with OMG(Online Marketing Gurus) Crew. From my side as a PM, I really appreciate that they don't waste time: they show real metrics, stick to agreed milestones, and execute without unnecessary fluff. It’s refreshing to work with vendors who keep operations tight and communicate fast.
Cristina Serratos
19/08/26
Really happy with my experience with Online Marketing Gurus. The team was easy to work with, communicated clearly, and actually took the time to understand what we needed before getting started. They were quick to respond to questions and feedback, and the quality of the work was consistently good. I also appreciated that they kept us updated throughout the process instead of leaving us wondering what was happening. Overall, a professional and reliable team. Would definitely recommend them.
Eduardo Vazquez
19/08/26
We’ve had a great experience working with Online Marketing Gurus. Their team has been professional, approachable, and highly organised throughout the project. They made the delivery process feel straightforward by communicating clearly, keeping us informed of progress, and being responsive whenever we needed support or clarification. It’s clear they care about delivering quality work and building a genuine partnership with their clients. We’ve appreciated their proactive approach, attention to detail, and ability to keep everything on track. I’d happily recommend Online Marketing Gurus to any business looking for a dependable digital marketing team.
Hollie Briant
19/08/26
I have had a fantastic experience with OMG’s Dallas team. The transition was seamless, with the full audit and migration completed in just three weeks without losing a single ranking or campaign. Ryan has been hands-on throughout, providing quick decisions, clear direction and genuine senior-level support. The team is responsive, reliable and delivers. A true five-star experience and a partner we’re very happy to continue working with!
Joshua Pargin
19/08/26
What has impressed us most about working with Ryan is that he approaches the relationship as a true business partner. He took the time to understand our goals, challenges, and where we wanted to take the business before recommending a strategy. The result was a clear, well-structured growth plan backed by strong account management and communication. Ryan and the Dallas team have made us feel supported, valued, and confident in the direction we’re taking.
Lisa Vespoli
19/02/24
I am extremely pleased that I found Online Marketing Gurus and decided to bring them on to help with my SEO strategy and needs. I had originally partnered with another SEO Agency, and I was far from pleased with their services. OMG was a breath of fresh air in terms of their open line of communication and transparency, strategic analysis and goals, and their willingness to ensure I was as involved as I would like to be every step of the way. My business encountered complexities that OMG was able to uncover where the other agency had not, and even escalated my situation to top experts within the organization to assist in creating the best possible solution. OMG went above and beyond to provide top notch support and I am grateful for their true partnership and the great relationship we have built along the way. I highly recommend OMG's offering in an industry where this exceptional level of service can be hard to come by.
Kathy Ando
07/04/23
Andy and Kevin are excellent partners. I am an eCommerce executive and have worked on big enterprise sites. I had some doubt given their reasonable prices and I was pleasantly surprised. I will be working with them going forward on my site as well as companies I advise for or work for in the future
Susan Meurer
30/08/22
Our experience with OMG has amazing ~ Nick has been a wonderful partner and we are very pleased with the results.
TikTok Ads for US Brands
Our US team is based in Dallas and has supported US businesses since 2019. We run TikTok programs for ecommerce and lead generation brands across the country.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
FAQs about TikTok Ads
Yes, for brands that build creative for the feed and track results to revenue. Results depend on your product, offer and creative volume. We test before we scale, so you know what’s working before the budget grows.
TikTok ad costs depend on your goal, audience size and creative volume. We set a starting budget after the audit, based on the results you need, and adjust it as the numbers come in.
Both. Creative is where most TikTok campaigns win or lose, so we produce it in house and test it against other concepts. If you already have strong footage, we work with that too.
In Feed Ads run as standard placements in the feed. Spark Ads promote organic or creator posts, so they look more native. TopView takes the first screen when someone opens the app and suits launches and big moments. We pick based on your goal.
It can, mainly for awareness and brand building. For direct response B2B, LinkedIn and search usually do more. We’ll tell you honestly if TikTok belongs in the mix.
Yes. Creator partnerships can extend reach and add credibility. We help you choose creators whose audience matches your buyers, then handle the paid amplification.
Yes. Clients own their accounts and data, and we work inside them. You keep access if the relationship ends. Cancel any time with written notice and a 60 day wrap up on active campaigns.
We set up the TikTok Pixel and Events API, check events against your site and sales data, and report revenue and cost per result inside Gurulytics.
Find Out What TikTok Could Bring Back With the Right Creative
Your TikTok ads review comes with a digital strategy valued at $3,000, at no cost. We look at whether your creative suits the feed, whether your formats match your goal, how your tracking is set up and what a properly native campaign could return.
No cost, no commitment.
