Digital Marketing for Real Estate That Wins Listings
Sellers usually choose the agent they find first. Our digital marketing for real estate combines SEO, Google Ads and neighborhood pages, then traces every listing appointment and lease inquiry to the campaign that won it.
Your Free Real Estate Marketing Audit
Claim your digital marketing strategy, valued at $3,000
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Sheridan
We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy. Thanks to Jazmin, Chantelle and Danny for their attention to detail. I’m excited to see the results of their new strategy and further drive the future of Sheridan to greater success.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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Huskee
OMG are one of the best agencies out there, especially if you have a more complex niche that you are trying to target and engage. They are extremely transparent, provide…
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Fujitsu
The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected.
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Harman International
OMG has been with us every step of the way, and its a big part on our successful campaigns, i highly recommend the clever, digital savvy individuals that are part of this agency.
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So Watt
One of the best digital marketing company to work with – organised team, knowledgeable and helpful staff, especially Elodie. Highly recommended.
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Workscene
It’s been a pleasure working with OMG over the past year! My account manager, Matthew has been very responsive and great to deal with as I look to grow the business in the digital space. They’ve provided great result for both Google Ads and Facebook Ads. Highly recommend OMG! proactive and very pleasant to work with.
Sound Familiar?
Why Doesn’t Most Real Estate Digital Marketing Turn Into Listings?
Most of it is generic local marketing with a real estate label on it. It misses how listings, portals and housing ad rules actually work.
Portals Outrank Your Own Listing Pages.
When an MLS syndicates a listing, portal sites publish a copy, and that copy can outrank your page for the same address. Google says the most effective fix is for the partner to block indexing, which you rarely control. So your page has to win on local detail, photos and agent notes the portal lacks.
Sellers, Buyers and Tenants All Land on the Same Page.
Someone choosing who should list their home searches differently from someone browsing a neighborhood. Yet both land on one homepage and one contact form. Commercial gets the same treatment, even though a 100,000 square foot lease shares no timeline or decision maker with a starter home.
Housing Ads Have Targeting Rules. Most Campaigns Ignore Them.
Under Google’s housing ads policy, real estate ads in the US and Canada can’t target by gender, age, parental status, marital status or ZIP code. Radius targeting has to cover at least 1 kilometer (about 0.6 miles). We build campaigns around neighborhoods, cities and radius from the first draft, so nothing stalls at review.
What We Do for Real Estate
Six Digital Marketing Services for Real Estate That Turn Searches Into Listings
Every channel works toward the numbers you’re paid on: listings signed, leases closed and management contracts won.
Real Estate SEO for Brokerages
SEO for real estate starts with a technical audit of your listing pages, not a keyword list. We fix the IDX pages that show MLS listings on your site, so each one points to a single preferred URL, gets indexed and asks for a valuation or a showing. Then neighborhood pages built from real local detail let you rank before a listing exists.
Agent Profiles and Realtor SEO
Homeowners search for an agent by name or specialty, and the brokerage page rarely answers. Each agent gets a profile built around their real sales area, recent sales and reviews. Google lists real estate agents as individual practitioners, so eligible agents can hold their own Business Profile, separate from the office’s.
Real Estate PPC and Google Ads
Paid search fills next month’s pipeline while SEO builds. Google Ads for real estate runs seller and buyer intent separately, with separate landing pages and follow up. Every campaign is built inside Google’s housing ads policy, and form leads flow into your CRM so sellers get a call back the same day.
AI Search Visibility (GEO)
Buyers and sellers now ask ChatGPT, Gemini and Google AI Overviews which agent knows a neighborhood. 70% of GEO is SEO done well. The rest is structuring your market knowledge, agent expertise and reviews so AI engines can find them, trust them and cite them.
Property Management SEO
The audience is an owner deciding who manages the asset, so content answers what they ask before signing: what the fee covers, how vacancies get filled and how often reports arrive. Each city you operate in gets its own local pages, with reviews managed to protect occupancy and renewals.
Commercial Real Estate Marketing
An industrial tenant, a retail operator and a multifamily investor have different decision makers. Each asset class gets its own landing page covering what an underwriting team checks: access, zoning, loading, parking and comparable lease terms. Paid search and LinkedIn ads reach the people involved in the deal.
Real Estate Agencies That Turned
Spend Into Listings
Real Estate Digital Marketing Backed by 1,000+ Businesses
Not Sure Whether SEO or Paid Search Should Come First?
Case Studies
How Businesses With Big Ticket Decisions Get More From Search
Practical work tied to outcomes you can measure: more local visibility, stronger inquiries and more of them turning into signed business.
How Cohen Handler Quadrupled Organic Leads With SEO, PPC and Social Ads
Cohen Handler is one of Australia’s leading buyer’s agencies, representing home buyers rather than sellers. Founded in 2009, the firm helps clients find, negotiate and secure property with less stress and better results.
320%
Increase in organic conversions
152
Paid search and social conversions
More Case Studies
200%
Salon Furniture Warehouse is a direct to consumer manufacturer of quality salon equipment. With over 50 years of combined experience, its management team aims to bring the best possible design, quality, price and service to the beauty industry. The business partnered with OMG to increase site traffic through an integrated SEO strategy.
Salon Furniture Warehouse
Retail & E-Commerce
118%
Climate Plus provides air conditioning maintenance and repair services, keeping families safe and comfortable all year round. Backed by a team of qualified electricians, the business partnered with OMG in July 2021 to improve visibility for key focus terms and grow keyword indexation and site traffic.
Climate Plus
Construction
234%
Frankies Bikinis is a female led beachwear brand known for fashion forward designs, innovative fabrics and inclusive styles for every body. In 2012, mother and daughter Mimi and Francesca Aiello began designing bikinis in Malibu, and have since worked with Gigi Hadid and Naomi Osaka. They joined OMG in April 2022.
Frankies Bikinis
Retail & E-Commerce
In The Last 12-months We Delivered Our Digital Marketing Clients
70M+
Generated more than 70 million clicks for our clients.
$761M+
Delivered over $761 million in new revenue for our clients.
5.6M+
Helped our clients achieve over 5.6 million conversions.
4.1B+
Delivered powerful results through 4.1 billion impressions.
Where to Start
What to Fix First on a Listing Heavy Site
Duplicate listing URLs
Tracking links and parameters create several addresses for one property. Point each listing to one preferred URL with a canonical tag, and support it with consistent internal links.
Unindexed pages
A listing that exists on your site, but not in Google, means they can’t be found in search.
Thin neighborhood pages
A template with only the name swapped gives Google no reason to prefer it. One contact form for everyone. Sellers, buyers and tenants need separate paths and separate follow up.
Why Choose Us?
What Makes OMG Different From Other Real Estate Marketing Agencies
A real estate marketing company should show you more than traffic. It should show which pages bring valuation requests,
which markets are worth the spend and what each listing cost.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Things Other Agencies Can’t Replicate
14 Years of Tested Experience, in the US Since 2019
Thousands of campaigns across six offices, with our US team in Dallas. We’ve seen the wasted spend, the slow sites and the clever tactics that list nothing. Evidence Driven SEO ties every recommendation to a page, a search term and an outcome, written down before work starts. Rankings sit inside Google’s algorithm, so we don’t promise them. We show the evidence as it builds.
Gurulytics: Live Reporting, Not Monthly Surprises
One live view of SEO and paid media, with any month or year set beside the one before. Signed listing agreements usually live in your CRM. Line them up against the spend in Gurulytics and you can see what each listing cost.
The TLC Framework: Technical, Links, Content
TLC shows which of the three is holding a site back, then sequences fixes by return. On a real estate site, duplicate and unindexed listing pages often come first. Links come from local coverage and digital PR, not bought placements. Content means neighborhood pages, agent profiles and asset class pages.
Meet the Team
Your Dedicated Real Estate Digital Marketing Team
Most agencies assign whoever is free. OMG assigns the specialists your brokerage actually needs, and you’ll always see what they’re working on.
Real Estate Digital Marketing Specialists, Not Generalists
Your brokerage gets a named team from day one, led by the people you see here. SEO, paid media and reporting specialists who understand listing seasons, agent recruitment and why a lead from the wrong zip code wastes everyone’s time. You’ll always know who’s working on your account, and exactly what it’s delivering.
Ryan Alborough
President of Growth and Operations, U.S.
Mike Lee
Global Head of SEO
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
1,000+
Clients monthly
200+
Digital Marketing Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Trusted by Teams That Expect More
Hear from clients who came to OMG for clearer reporting, stronger inquiries and marketing they could tie to signed business.
Real Estate Marketing Across Texas and the US
From Dallas Fort Worth to Austin, every market has its own portals, inventory and competitors. We plan and report each one separately.
- California
- Florida
- Illinois
- Nationwide
- New York
- Texas
Real Estate Digital Marketing Questions, Answered
Agents get listings from SEO by showing up when a homeowner searches for who should sell their house. That takes a neighborhood page that ranks before any listing exists, an agent profile built around one sales area and reviews that appear in local search. The agent is already known when the seller is ready.
Real estate SEO is one part of real estate marketing: the part that earns unpaid visibility in search through ranking pages, technical fixes and content. Marketing also covers paid search, social media, email and referrals. Plan them together, because SEO builds slowly while paid search can fill next month’s pipeline.
Not on Google in the US and Canada. Google’s housing ads policy bars targeting by gender, age, parental status, marital status or ZIP code, and it covers real estate services. Radius and city targeting are still allowed, with a radius of at least 1 kilometer, so campaigns get built around neighborhoods instead.
Yes, when they carry real local detail. A page with current market context, local amenities and links to listings in the area can still rank and convert. A template with only the neighborhood name swapped gives Google and readers no reason to prefer it.
Yes, if the agent works in a public facing role and can be reached at the verified location during stated hours. Google’s guidelines list real estate agents as individual practitioners. An agent sharing an office gets a profile separate from the office’s, and shouldn’t create several profiles to cover different specialties.
A reasonable cost per listing lead is whatever your commission math supports, so measure your own. Divide what a page or channel costs by the home valuation requests it produces, then set that against the commission on an average listing. One extra listing a month against your spend is the simplest test.
Real estate SEO usually takes months on competitive terms, while branded and low competition searches, like an agent’s name, can move within weeks. Expect momentum first, then visibility on the searches that matter, then home valuation requests. Anyone promising page one in weeks is describing an easy keyword or overselling.
There’s no package price, because cost depends on your markets, property types and how contested each one is. A single agent team and a multi office commercial brokerage are buying different things. Your free audit, delivered in 48 hours, includes a scoped plan with pricing, and there’s no lock in contract.
See Exactly What Your Real Estate Digital Marketing Is Doing
Get a free real estate marketing audit. Within 48 hours you’ll have a written read on your site’s technical health, listing page indexing, keyword performance, competitor gaps and AI search visibility, ranked by what’s holding listings back. It’s yours to keep, whatever you decide.
No obligation, no script, nothing held back.
