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Want to lower your CPA on Google Ads?

Get a PPC audit and strategy from a Google Premier Partner.

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Get a social ads audit and strategy session covering creative, targeting and budget.

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The Google Ads Management Agency For Those Tired Of Expensive, Empty Clicks

Google Premier Partner & Microsoft Premier Partner | 15+ Google Ads Awards

Google Agency Excellence Awards 2025 trophy OMG PPC agency
Google Agency Excellence Awards 2024 winner OMG International Growth
Global Search Awards 2025 winner OMG PPC agency
Clutch Global Fall 2025 award badge OMG PPC agency

See What Your Google Ads Account Could Do Better

Your free strategy session reviews structure, tracking, bidding, targeting and creative to find wasted spend and missed demand.

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  • Bedworks

    Thanks guys! Couldn’t be happier. OMG are amazing at PPC.

  • Mavi Jeans

    Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.

  • RedSeed

    We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.

  • Tea Drop

    Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.

  • Snotty Noses

    My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.

  • Bulk Nutrients

    We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.

  • Astra Limousines

    OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.

Sound Familiar?

Google Ads Can Look Healthy While the Business Results Tell Another Story

The Dashboard Looks Fine. Sales Don’t.

Clicks, impressions, and conversions can make an account look active. The problem starts when no one can explain which campaigns are creating qualified demand, what those conversions are worth, or whether Google Ads is contributing anything meaningful beyond platform activity.

Performance Max Is Spending Without Enough Visibility

Performance Max can expand reach quickly, but weak asset groups, loose exclusions, poor audience signals, and unclear conversion data can push budget toward the easiest conversions rather than the most valuable customers. Automation still needs structure, oversight, and commercial context.

CPA Keeps Rising, but More Budget Won’t Fix It

Higher CPCs are only part of the problem. Irrelevant searches, outdated account structures, broad targeting, weak landing pages, and unreliable tracking can all drive acquisition costs up. Adding spend to the same setup usually scales the inefficiency, not the result.


What we do

Google Ads Managed Around the
Outcomes That Matter

Google Ads works best when search intent, automation, tracking, landing pages, and reporting all support the same commercial goal. We manage each campaign type with the structure, oversight, and measurement needed to turn media spend into useful business results.

Search Terms Kept Clean and Relevant

We tighten match types, negatives, bids, and search-term coverage to cut irrelevant clicks and keep spend focused on queries with genuine commercial intent.

Performance Max Built Around Customer Value

We shape feeds, asset groups, exclusions, audience signals, and conversion goals so automation is actually hunting for customers worth acquiring.

Conversion Tracking Reviewed Before Optimization

We review tags, conversion actions, attribution settings, and data quality first so bidding systems get clean signals before a single campaign change is made.

Landing Pages Developed With the Campaigns

We align ad messaging, offers, page structure, and conversion paths so the experience after the click delivers on what got them there.

YouTube Campaigns That Create Demand Earlier

We use YouTube and Demand Gen to reach prospects before they even start searching, building familiarity and interest early in the buying journey.

ROAS and CPA Visible in Gurulytics

Gurulytics keeps spend, conversions, ROAS, and CPA visible between strategy sessions, so you catch what’s changing before another month of budget slips by.

How It Works

From Account Audit to More Accountable Google Ads Growth

No hidden search terms. No mystery conversions. No waiting weeks to understand where the budget went.
Here’s how we uncover the waste, rebuild around your commercial goals, and improve performance over time.

We audit search terms, match types, campaign structure, conversion tracking, bidding, landing pages, and budget allocation to see what’s helping and what’s quietly working against you. You get a practical view of missed demand, inefficient spend, weak signals, and the changes most likely to improve account performance.

We restructure campaigns around the outcomes your business actually needs, whether that means qualified leads, sales, margin, ROAS, or customer value. Keywords, audiences, bids, creative, landing pages, and conversion actions are given clear roles, so the account stops chasing platform activity and starts supporting a defined commercial objective.

Once the new structure is live, we monitor search terms, conversion quality, CPA, ROAS, budget efficiency, and available revenue data. We cut waste early, strengthen the areas showing promise, and keep testing new opportunities. Less guesswork. More useful signals. Better-informed decisions about where the next dollar should go.


Trusted by 1,000+ Clients


Whichever Industry You’re In, We’ve Run Google Ads There.

We’ve managed Google Ads campaigns across eCommerce, financial services, real estate, healthcare, professional services, education,
automotive, and more. Broader exposure. Sharper context for your market.

In The Last 12-months We Delivered Our Google Ads Clients

6.6M+

website visitors

3.1M+

tracked conversions

$34M+

tracked revenue

Case Studies

Google Ads Results That Show Where
the Growth Came From


Success stories go beyond clicks, impressions, and isolated conversion lifts. They show what changed, how the account was
restructured, and whether the strategy improved efficiency, revenue, or return over time.

Turning Product Feeds Into Predictable Revenue

Fashion label Réalisation Par has partnered with OMG since 2025 to scale its Google Ads account without giving up efficiency. The account now returns 44.5x year to date and 53x over the past 30 days, with Performance Max Smart Shopping delivering 324 conversions at 64.6x ROAS.

44x

Each $1 invested delivered $44.5 in revenue year-to-date

64x

Conversions generated by the PMax Shopping campaign

Model in a striped Réalisation Par slip dress seated in a tropical garden, with the Réalisation wordmark overlaid

More Google Ads Case Studies

Scaling Paid and Organic Together at Gifts for Good

196%

Increase in online sales YoY

Gifts for Good is a corporation dedicated to empowering the world to help people and the planet through gift giving, envisioning a world where every gift purchased gives back. Their gifts have supported the work of over 60 nonprofits and social enterprises around the globe.

Gifts for Good

Retail & E-Commerce

How Three Channels Built Kalon Surf’s Booking Pipeline

164%

Increased Social Ads conversion rate

Kalon Surf aims to be the premier surf school and resort in the world. Work hard, play hard is at the center of what they do, and through that ideology they created the best surf experience they always wanted to have. Kalon Surf reached out to Online Marketing Gurus in January 2020 for an integrated…

Kalon Surf

Hospitality

More Conversions, Less Spend: Kicks Shoelaces’ Paid Turnaround

807%

Increase in Paid Ads Conversions

Kicks Shoelaces is a one-stop shop for laces, built on the belief that high-quality shoelaces are the unsung heroes of footwear. Founded in Australia and serving customers in the USA, they partnered with OMG on an multi-channel campaign from May to July 2024.

Kicks Shoelaces

Retail & E-Commerce

Why Choose Us?

What Makes OMG Different From Other
Google Ads Agencies

Google Ads management should offer more than account activity and automated recommendations.
We bring specialist depth, transparent reporting, and commercial accountability to every decision.

We Partner with the Best

  • Google Premier Partner

    #1 PPC agency for international growth awarded by Google



  • Microsoft Premier Partner

    Bing and Microsoft agency partner premier agency top 5
    



  • ChatGPT Agency partner

    ChatGPT agency partner first to launch in Australia

Four Advantages That Set OMG Apart From
Other Google Ads Agencies

Meet the Google Ads Team

Google Ads Specialists With Deep Paid Search Experience


Built on platform knowledge. Sharpened by commercial judgment.

OMG paid media leaders David and Sophie
OMG paid social directors Mitch and Sophie
OMG Co-founder and CEO holding APAC Search Awards 2025 trophy for best use of AI in PPC

One Team. Every Decision Tied Back to Performance.

Your account is managed by specialists who understand search intent, bidding, automation, tracking, and budget control. You’ll get clear explanations, focused testing, and a team that knows when to trust Google’s systems and when to step in.

1,000+

Clients monthly

100+

PPC specialists

60+

Global industry awards

150+

Industries

More Paid Media Services

Other Paid Channels Worth Adding to Your Mix

Google Ads can capture active demand, but it shouldn’t carry the entire strategy. We connect complementary paid channels around distinct roles, shared measurement, and coordinated budget decisions, helping each platform contribute without duplicating effort or quietly draining spend.

The OMG Meta ads specialist team standing in front of a wall of client brand logos

Meta Ads

Build product awareness across Facebook, Instagram, Messenger, and WhatsApp with creative-led prospecting, catalog campaigns, and remarketing. Meta can introduce products before shoppers start searching, then bring interested audiences back with more relevant messages, offers, and product-led creative when they’re closer to buying.

Meta Business Partner badge.
The OMG paid media team gathered at the Microsoft office for an advertising partnership event

Microsoft Ads

Reach additional search demand across Bing and Microsoft’s wider advertising ecosystem. Microsoft Ads can complement Google by extending coverage, testing different audiences, and reducing reliance on one platform.

OMG Microsoft Ads specialists at Microsoft office
OMG Paid Media leadership team

ChatGPT Ads

Explore emerging advertising opportunities within AI-led discovery. We help brands consider how paid placements could fit alongside search, content, and broader demand-generation activity as the channel develops.

ChatGPT Agency partner badge 2026

Client Testimonials

What OMG Google Ads Clients Actually Say

Hear directly from businesses that worked with OMG, from the way campaigns were managed to the impact they saw.

Google Ads Built for Growth Across the United States

Whether you’re targeting one local market or scaling nationwide, we manage Google Ads around demand, efficiency, and the commercial goals that matter in each region.

  • California
  • Florida
  • Illinois
  • Nationwide
  • New York
  • Texas
Online Marketing Gurus USA office in Dallas

Questions Frequently Asked About Google Ads Management

Get straightforward answers before investing in Google Ads.

Gurulytics, OMG’s proprietary client-exclusive platform, gives you ongoing visibility into spend, conversions, ROAS, and cost per acquisition, so you aren’t waiting for a monthly report to spot a problem. Our Google Ads management also starts with conversion tracking, helping ensure bidding decisions are based on meaningful business actions rather than clicks, incomplete data, or platform recommendations alone.

Targets depend on your margins, customer value, industry, and sales model. An eCommerce account might aim for 4x to 6x ROAS, while professional services may target $150 to $300 per qualified lead. A responsible Google Ads agency should use your economics and account data to establish realistic targets rather than promise a universal return.

A monthly media budget of around $3,000 to $5,000 can provide enough data for meaningful testing in many accounts. The right starting point still depends on search demand, CPCs, location, goals, and competition. Any experienced Google Ads management company should recommend a budget your market can support, not force additional spend simply to increase its own fees.

Premier Partner status is reserved for companies that meet Google’s Partner requirements and rank within the top 3% of participating companies in their country each year. The assessment considers factors including client growth, retention, product diversification, and annual ad spend. Among Google Ads agencies, it provides a useful signal of demonstrated scale and platform expertise.

They play different roles. Search campaigns offer direct keyword targeting when people actively look for a product or service. Performance Max uses Google’s automation to reach audiences across inventory including Search, YouTube, Maps, Gmail, and more. The right structure may use both, with campaign goals, tracking, creative, and budget determining how they work together.

Yes. Your business retains access to its Google Ads account, data, and campaign history. We manage the work through an appropriately linked manager account rather than locking activity inside an inaccessible agency-owned setup. Google supports linking and unlinking client accounts through manager accounts, helping businesses maintain administrative control while giving specialists the access needed to manage campaigns.

No. Our Google Ads management services use fixed management fees rather than charging a percentage of media spend. That means recommending a larger budget doesn’t automatically increase what you pay us. The fee reflects the strategy, expertise, monitoring, reporting, and account work required, keeping our recommendations focused on what the campaign can use effectively.

Google Ads can begin generating traffic, leads, or sales soon after launch, but meaningful improvement usually takes longer. Many accounts need two to three months of testing, learning, and refinement before reliable patterns emerge. Timing depends on budget, search volume, conversion data, competition, tracking accuracy, approval speed, and whether the existing account requires a substantial rebuild.

Our specialists write the ad copy and shape the creative requirements around your audience, offer, search intent, and landing pages. Depending on the campaign mix, Google Ads services may include image and video assets, feed support, Performance Max, and Google Shopping management. We collaborate with your team for brand accuracy while handling the platform-specific execution, testing, and ongoing

Your Google Ads Account Has an Answer in It. Let’s Find It.

Your free audit shows where budget may be leaking, what conversion tracking is actually measuring, and which campaigns need to be paused, rebuilt, or scaled. You’ll leave with practical priorities, defined next steps, and a more informed view of what your account can support.

PPC specialists at Online Marketing Gurus

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO and GEO strategy. Backed by 14 years of experience, 200+ experts, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO & AI search call.

OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ experts across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimization (GEO). Backed by 14 years of search expertise, 200+ experts, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $3,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.

Partner with us to grow without doing the heavy lifting

Are you looking for Whitelabel partnership or more casual Referral Partnership, or both?

We support white label, referral or direct partnership options.

Partner with us

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Ryan Alborough, General Manager US at OMG